Experience

BYLD Group

• India
• Business Consulting and Services
• 100 - 200 Employee

• Senior Brand Manager

  • Dec 2022 - Present



RHAD

• Singapore
• Advertising Services
• 1 - 100 Employee

• Business Strategist

  • May 2022 - Oct 2022

  o Developing business with existing & new clients through business strategies & solutions o Understanding the issue or the objective of the client, finding an appropriate solution to their problem o Devising appropriate strategy or plan to cater to the client’s objective or issue o Selling & up-selling services according to the client requirements & organizations offerings o Suggesting organization with new ideas & strategies for further market growth & equip with new solutions o Developing business with existing & new clients through business strategies & solutions o Understanding the issue or the objective of the client, finding an appropriate solution to their problem o Devising appropriate strategy or plan to cater to the client’s objective or issue o Selling & up-selling services according to the client requirements & organizations offerings o Suggesting organization with new ideas & strategies for further market growth & equip with new solutions



Consultant

• Gurugram, Haryana, India

• Marketing & Business Strategy Consultant cum Soft Skills & Sales Trainer

  • May 2018 - May 2022

  o Catering different clients from Hospitality, Healthcare, Real Estate to App based start-ups o Business development & business-oriented planning and team building o Team training for better results and handling of their KRA’s o Team’s Soft Skills development & enhancement through OJT (On Job Training Programs) o Branding and positioning of product & services o B2B and B2C tie ups, strategies, and collaborations o Devising Marketing plans and their implementation o Catering different clients from Hospitality, Healthcare, Real Estate to App based start-ups o Business development & business-oriented planning and team building o Team training for better results and handling of their KRA’s o Team’s Soft Skills development & enhancement through OJT (On Job Training Programs) o Branding and positioning of product & services o B2B and B2C tie ups, strategies, and collaborations o Devising Marketing plans and their implementation



OMD Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Media Planner

  • Mar 2016 - May 2018

  Marketing campaigns for clients like Carlsberg, Luxottica – Parent Company of (Ray Ban, Vogue), Renault o Working on all 3 conventional mediums of Media Planning - TV, Print, Radio o Thorough knowledge of Media Planning Softwares - BARC, MAP, IRS, ABC o Competition tracking presentations & Brand Track Reports for better Media Plans & Strategies o Worked on all forms of Media Plans Marketing campaigns for clients like Carlsberg, Luxottica – Parent Company of (Ray Ban, Vogue), Renault o Working on all 3 conventional mediums of Media Planning - TV, Print, Radio o Thorough knowledge of Media Planning Softwares - BARC, MAP, IRS, ABC o Competition tracking presentations & Brand Track Reports for better Media Plans & Strategies o Worked on all forms of Media Plans



imbue MARKETING PR

• New Delhi Area, India

• Sr. Manager Sales & Marketing

  • Jul 2014 - Feb 2016

  o Internal & external brand communication guidelines for the clients. o Developing online strategies & web support in sync with the business objective of the clients. o SWOT analysis, cross checking with current industry offerings. o Social media planning & activation aiming at brand advocacy & preference. o Streamlining the content & strategizing the online assets (Website & social media) o Complete marketing & communication plans for the clients. o Internal & external brand communication guidelines for the clients. o Developing online strategies & web support in sync with the business objective of the clients. o SWOT analysis, cross checking with current industry offerings. o Social media planning & activation aiming at brand advocacy & preference. o Streamlining the content & strategizing the online assets (Website & social media) o Complete marketing & communication plans for the clients.



Tux Hospitality Pvt. Ltd. (venture of Shipra Group)

• Noida Area, India

• Marketing & PR Manager

  • Oct 2012 - Jun 2014

  o Team building to managing the Sales, Marketing & PR Dept. for all Flagship hotels. o Playing role of the manager, by setting team KRA’s & targets, monitoring them, keeping team motivated during pressure circumstances, taking their OJT (On Job Training) for Soft Skills, Mktg. & Sales skills development for better performance. OJT for entire Hotel & corporate staff for soft skills and work handling. o Preparing & managing the Sales, Marketing & PR plan; and the budget for all the Flagship hotels. o Meeting the revenue targets by pre-sales & channel sales through OTA’s & TA’s, direct corporate sales, etc. o Preparing, implementing and monitoring Critical Path and Marketing Plan from Pre-Opening to the Launch of the Hotels (media communication, preparing & implementing marketing plan, cross branding, web development, stationary, internal & external signage’s, photo shoot, creative support, mass mailing, pre-launch packages, arranging Media trips, Media Launch, etc). o Competition tracking and SWOT analysis. o Devising ATL & BTL campaigns using (loyalty programs, print, online, OOH, social media, events, etc) to reach the target audience effectively. o Overseeing the agencies (creative, PR, advertising, membership, etc) along with vendor co-ordination & negotiation (printers, website developers, event organizers, photographers, etc). o Preparing presentations to support the sales & revenue generation and cross branding. o Developing compelling story angles, cultivating relationships, driving advocacy among media and customers. o Tracking & ensuring the deliverables by the agency, proof reading & approving the Press Releases. PR: o Developing compelling story angles, cultivating relationships, driving advocacy among media and customers. o Tracking & ensuring the deliverables by the agency, proof reading & approving the Press Releases. o Media Planning & PR strategies for F&B events along with marketing collaterals. Show less



Rediff.com India Ltd.

• India
• Technology, Information and Internet
• 200 - 300 Employee

• Manager Business Development

  • Jul 2011 - Oct 2012

  o Building corporate & SME client’s for city specific advertising on channels like ABP News, Aaj Tak, Times Now, UTV channels, Zoom, NDTV Goodtime, etc. o Coordinating with client & creative team for the Ad Creative’s. o Concept selling to the corporate & SME clients for online deals segment. o Involved in complete sales cycle from lead generation, negotiation to service order. Achievements: Signed numerous Corporate & SME clients. Significant business development for Rediff’s (deals & Television Ad Sales) by achieving set sales targets. Show less



Vast Digital Publishing Pvt. Ltd.

• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Assistant Manager Marketing & Sales

  • Jun 2009 - Jun 2011

  o Sales of I.T. Solutions (ERP solutions & digitization for print publications). Application developments for Publishers on various platforms like iPad, Mobile Applications, etc. o Involved in complete sales cycle from lead generation, negotiation to purchase order o Pitching clients PAN India, Middle East, African Nations and some of the APAC & European countries. o Media planning, branding & marketing activities for the portal through ATL & BTL activities. Space selling for the portal www.eZinemart.com. o Representing organization in various business events like AIM Congress, etc. o Signed clients like HT, India Today, Outlook, Tehelka, Sahara, Exchange4media & numerous other clients with significant business development by achieving set sales targets. Show less



Vanguard Info-Solutions Ltd.

• New Delhi Area, India

• Customer Sales Executive

  • May 2006 - Oct 2006

  Tele sales campaign in U.K. for services like telecom & mortgage. Worked in pilot processes for the company. Achievements: Due to my process knowledge & leadership skills I used to work as an ATL (assistant team leader). Achieved about 200% of the set sales target & was rewarded with good incentives every month. Tele sales campaign in U.K. for services like telecom & mortgage. Worked in pilot processes for the company. Achievements: Due to my process knowledge & leadership skills I used to work as an ATL (assistant team leader). Achieved about 200% of the set sales target & was rewarded with good incentives every month.