Experience

RP Sanjiv Goenka Group

• India
• Consumer Services
• 300 - 400 Employee

• Marketing Management Trainee - FMCG

  • Nov 2020 - Apr 2021

  Kolkata, West Bengal, India New Category Development - Personal Care 1. Market Scan and Competition deep dive - Product Portfolio and Marketing Communications 2. Brand Naming Exercises as per Brief New Sub-Category Development - Too Yumm 1. Omnichannel Promotion Strategy - TVC/Digital/OOH etc. 2. Marketing Communications

• Launch Core Team - The Gift Studio

  • Aug 2020 - Nov 2020

  Kolkata, West Bengal, India New Brand Development 1. Liaisoned with internal and external stakeholders to ensure that the Gifting launch network is on schedule - Website development, Photoshoots, Marketing and branding agencies, HR, Legal, Finance teams 2. End-to-end ownership of all third party tie-ups in the city a. On-boarded strategic partners b. Shortlisted the offerings that need to be sold c. Commercial negotiations on TOT d. Maintained relationship with the vendors in terms of… Show more New Brand Development 1. Liaisoned with internal and external stakeholders to ensure that the Gifting launch network is on schedule - Website development, Photoshoots, Marketing and branding agencies, HR, Legal, Finance teams 2. End-to-end ownership of all third party tie-ups in the city a. On-boarded strategic partners b. Shortlisted the offerings that need to be sold c. Commercial negotiations on TOT d. Maintained relationship with the vendors in terms of customer service, complaint redressal and financial reconciliation 3. End-to-end ownership of in-store assortment on the portal a. Liaisoned with store and CS teams to ensure inventory of key items, order fulfilment through gift wrapping and delivery and customer service b. Capability building of store teams to maintain hamper standardization



Zenith Enterprises

• India
• Machinery Manufacturing
• 1 - 100 Employee

• International Business Manager

  • Jun 2020 - Jul 2020



Management Development Institute, Gurgaon

• India
• Higher Education
• 200 - 300 Employee

• Student Coordinator- Corporate Communications Cell

  • Aug 2018 - Mar 2020

  Gurgaon • Responsible for the overall digital branding and analysis pertaining to the institute • Communication with external stakeholders including agencies, media and the press • Analyze relevant keywords for the delivery of optimized content with regards to SEO • Undertake benchmarking activities of digital assets between MDI and other institutes

• Core Team Member - M.A.R.T.

  • Jul 2018 - Jan 2019

  Gurgaon • Performing an active role in procurement, inventory management, sales and customer engagement • Gaining practical exposure in a running store that caters to over 600 students of the college



RPSG (FMCG) - Guiltfree Industries Limited

• India
• Food and Beverage Services
• 300 - 400 Employee

• Summer Intern - Strategy

  • Apr 2019 - May 2019

  Kolkata Area, India New Category/Brand Development - Market Research: Consumer insights - Competitive Landscape Analysis: Market Share and Product range - Branding Direction - Business Model - Commerical Model - GTM and Launch planning



grofers

• India
• Technology, Information and Internet
• 700 & Above Employee

• Live Project

  • Jan 2019 - Feb 2019

  Gurgaon, India Analysis of user journey on online grocery platforms & Analysis of Call-to-Action Touchpoints, like Banners, Notifications and Shop-By-Categories, etc in a regular and a less frequent online grocery purchase. The project included research and deep dive in:- -Where all does the user navigate within the app to look for various products he needs in his basket. Categories: Personal Care, Grocery & Staples and FMCG Food -CTR influencers: offer communication, product pricing… Show more Analysis of user journey on online grocery platforms & Analysis of Call-to-Action Touchpoints, like Banners, Notifications and Shop-By-Categories, etc in a regular and a less frequent online grocery purchase. The project included research and deep dive in:- -Where all does the user navigate within the app to look for various products he needs in his basket. Categories: Personal Care, Grocery & Staples and FMCG Food -CTR influencers: offer communication, product pricing, visuals/imagery, contesting, etc -Secondary survey of 50 households was conducted to build the analysis further -Benchmarking of site merchandising of Grofers app against horizontal players -Possible strategies to push Private Label brands Show less



Jio

• India
• Telecommunications
• 700 & Above Employee

• Live Project

  • Dec 2018 - Feb 2019

  Market Research and Brand Communications Conducted surveys and direct interviews to understand the perception of brands and the use of their products in the Indian Context. Ideation for specific activations and content calendars for promotions across various media to generate buzz for brands.



Zenith Enterprises

• India
• Machinery Manufacturing
• 1 - 100 Employee

• Junior Manager

  • Jun 2017 - May 2018

  • Developed a comprehensive understanding of the import cycle and co-ordinated the periodic imports made by the company thereafter. • Shouldered various responsibilities that included inventory management, drafting of purchase orders and carrying out checks on goods. • Co-strategized pricing and discounting strategies to face competition in the category market; formulated unique schemes for the same • Planned and orchestrated the company’s online presence on a B2B platform working with… Show more • Developed a comprehensive understanding of the import cycle and co-ordinated the periodic imports made by the company thereafter. • Shouldered various responsibilities that included inventory management, drafting of purchase orders and carrying out checks on goods. • Co-strategized pricing and discounting strategies to face competition in the category market; formulated unique schemes for the same • Planned and orchestrated the company’s online presence on a B2B platform working with a team of colleagues and web professionals. • Spearheaded the market development by increasing outreach to potential customers across various sectors and marketed our products. • Took charge of all correspondence, centralised them and catalogued them according to levels of priority and need for follow-ups. • Participated in and represented the company in trade fairs, locally and nationally which developed profitable dealer networks all over. • Conserved time and maximised efficiency by applying self-learnt knowledge of Microsoft Office and trained colleagues for the same. Show less