Country Manager, Singapore

• May 2023 - Present

 Define key strategies for Singapore, while required to deliver a successful execution to drive growth and achieve revenue targets that align with the company’s overall vision and goals  Deliver on country commercial and profitability targets while maintaining cost control. Complete ownership of P&L  Manage and oversee all operational activities within the country, not limited to ecommerce, marketing, supply chain, logistics and customer service  Source new potential retailers and clients that could list in the company’s products and maintain good relationships with clients to ensure recurring purchases  Regularly review and analyze sales performance and forecast reports to identify areas for improvement and take corrective action.  Monitor market trends, competitor activities, and customer needs to identify new opportunities for business expansion  Work closely with Marketing team to generate ideas and organic content for social media platforms. Ideas include kick starting the Brand Ambassador program for Heal Nutrition’s and community classes with fitness studios in Singapore  Spearheaded partnership and collaboration to increase brand awareness and presence. Partners include F45s, BFTs, Anytime Fitness and Snap Fitness.  Support in all activities not limited to sales, marketing and operations  Represent the company at industry events, conferences, and networking forums  Prepare and present regular reports on performance metrics, market analysis, and strategic initiatives to the senior management team  Foster a positive work culture that promotes teamwork, collaboration, and employee engagement Show less

Business Development & Retail Operations Manager (Melvados)

• Nov 2022 - Apr 2023

Achievements: Generated additional revenue of $70k through new channels/clients acquisition.  Developed Route-to-Market Strategy, manage distributions and wholesalers in the market to drive market penetration.  Seek out opportunities for expansion and growth by developing new business – includes Shopee, Lazada and corporates – and implement profitability objectives to ensure sustainable growth.  Planned and execute influencer marketing strategies and creative campaigns  Optimize service performance of our retail teams through service excellence  Monitor and optimize operational performance of outlets inclusive of inventory flows and accuracy, team operational productivity, stock organization and training.  Work closely with internal and external stakeholders to improve store performance through shopper research, ensure store is kept neat and inventory at a healthy level.  Responsible for day-to-day store operations such as maintenance, replacements and freezer breakdown (24 hours support).  Assist organization in market research on relevant industry and products, to better assist and contribute to product’s research and development. Show less

Operations Manager

• Jan 2021 - Oct 2022

Responsible for driving online,offline, corporates and events revenue growth through consultative sales and acquisition of new clients.Drive the entire sales process from prospecting and opportunity identification, pitching and setting up client meetings, product tasting, negotiations and closing of sale.Meet and exceed monthly sales targets by:-Establishing and fostering strong relationships with medium to large supermarket chains and specialty stores. Portfolio includes Prime Supermarket, RedMart, NTUC FairPrice, Ryan’s Grocery and Cedele.-Carry out weekly visits to supermarket chains – including 30 FairPrice Finest stores island-wide – to conduct shopper research, ensure inventory level is maintained and encourage store managers to increase orders.-Recruiting, leading and training a team of 8 sales promoters.Work closely with other teams and key internal stakeholders to solve point-of-purchase marketing challenges.Managing budgets, forecast and track sales activities as well as monitoring inventory across 200 offline stores island-wide to maintain a healthy stock level. Responsible for logistics and warehouse management, billing and invoicing of purchase orders as well as administration. Show less

Sales Lead

• Jan 2020 - Dec 2020

Sales Specialist and Marketing

• Aug 2018 - Dec 2019

Achievements:400% increase of partnership through trade marketing activities52% increase in social media engagement rate organically

Sales Assistant

• Sep 2016 - Aug 2018

 Developed business plan, revenue plan, sales strategy and action plan for the designated sales territories, while constantly seeking revenue opportunities, niche markets and sales channels. Maintained and cultivated strong relationship with travel agencies and key partners. As the assigned point of contact for tour operators and travel agents, effectively communicated on new products and promotions in order to extend market reach and achieve sales target. Conducted education programs and familiarization tours of Costa Cruise Asia Pacific for media, tour operators and travel agents as part of the marketing and promotion efforts for new itineraries.  Constantly reviewed and analyzed sales performance and forecast reports to identify areas of improvement and take corrective actions.  Tasked to manage and oversee the development and execution of trade shows such as NATAS Travel Fair. This included project planning, budget management, vendor sourcing and management, production of marketing collaterals, handling event logistics as well as hiring and training of event staff. Contributed to, monitored and moderated social media content. Coordinated with external content curators, providing direction and digital assets to produce weekly engaging social content. Oversaw production – from conceptualization to print – of marketing and communication publications for internal and external stakeholders. Managed correspondence of the company’s general enquiry email. Enquiries range from sales to promotions and marketing campaigns such as lucky draws. Proactively kept abreast of product developments, competition and industry trends to stay ahead of the curve. Show less

Admin Instructor

• Sep 2014 - Sep 2016

• To plan, organize, coordinate and manage security management training for SCDF personnel • To conduct theory and practical lessons related to security management • To instill discipline and regimentation to the trainees • To invigilate theory and conduct practical certification test • To plan, organize, coordinate and manage public affairs and disciplinary officer courses for SCDF to regular officers • To plan, organize, coordinate and manage security management training for SCDF personnel • To conduct theory and practical lessons related to security management • To instill discipline and regimentation to the trainees • To invigilate theory and conduct practical certification test • To plan, organize, coordinate and manage public affairs and disciplinary officer courses for SCDF to regular officers

Sales Associate

• Nov 2009 - Aug 2014

 Promoted the range of confectionery products, while providing prompt, efficient and friendly customer service.  Performed cashiering duties at atrium events and assisted with event set-up and tear downs.  Maintained proper inventory levels and merchandise displays.  Promoted the range of confectionery products, while providing prompt, efficient and friendly customer service.  Performed cashiering duties at atrium events and assisted with event set-up and tear downs.  Maintained proper inventory levels and merchandise displays.

Cruise Consultant

• Mar 2013 - Aug 2013

 Planned, organized and managed operation of roadshows.  Handled enquiries via telephone and walk-ins pertaining to promotions and bookings.  Processed and managed end-to-end bookings for customers and travel partners.  Planned, organized and managed operation of roadshows.  Handled enquiries via telephone and walk-ins pertaining to promotions and bookings.  Processed and managed end-to-end bookings for customers and travel partners.