Experience

HONOR THE GIFT

• Hospitals and Health Care

• Brand Operator

  • 2022 - Present

  Deliver timely products for fashion week events and market launches by leading development, marketing, cultural, and community engagement operations. Guide end-to-end design and development process from product inspiration to market launch in collaboration with designers and art director. Position brand for success in continuously evolving market through clear sales goals and effective leadership of production schedules and product timelines. • Redesigned brand’s website which resulted in 35% increase in online sales. Expanded daily and weekly dialogue with consumers resulting in additional 80,000 Instagram followers, strengthening overall brand awareness. • Generated additional revenue by increasing Black Friday sales in 2022 by $400K YoY and clearing out 60% of inventory. Donated remaining inventory to charities throughout Los Angeles. Show less



BUTTERFLY AFFECT

• France
• Movies, Videos, and Sound

• CEO and Founder, Cultural Engagement and Collaborations

  • 2018 - Present

  Leverage passion and life’s purpose to facilitate consulting and community initiatives that enable low-access clients to elevate branding, product, artistic vision, and marketing strategies. Provide opportunities for emerging creators and artists with otherwise limited points of entry into creative industry. • Fostered various community and philanthropic initiatives, including managing team of 3 LA Works’ volunteers to encourage children to find their creativity while decreasing stress and collaborating with Project Soar in Morocco to inspire women to reach their full career potential and find their voice. • Advised Robert Young to facilitate deeper connections within art sales community; defined and executed strategy while forging interactions with key players within network to advance business growth projects. Show less



SNS

• France
• Retail Office Equipment

• General Manager of North America

  • 2021 - 2022

  Led multimillion-dollar North American operations for global sneaker and apparel brand. Navigated team through organizational restructure while meeting business targets by leveraging strong, compassionate leadership style. Applied strategic thinking to create 3-year strategic initiatives that amplified success across sneaker distribution, cultural engagement, and female segments. Collaborated with Meatpacking District committee to establish brand as household name and increase bottom line. • Heightened community engagement to increase foot traffic by 15% in LA store by restructuring team, including hiring back-of-house manager and talent, to resolve performance issues and create new shipment intake process to decrease backlog. • Re-established connection between Nike and SNS brands by initiating community engagement collaboration, which led to increase in premier product allocation of 12%. Show less



Beats by Dr. Dre

• Senior Product Manager, Partnerships

  • Jun 2016 - Dec 2018

  Maximized profitability of industry-leading headphone brand through transformational changes to product creation, development, and design processes that delivered on-time market launches. Elevated brand through collaborations with relevant partners to highlight new products and attract customers. Influenced senior leaders to optimize execution of seasonal roadmaps, collaborations, and overall performance. • Engaged with (RED) and brand advocate Yvonne Orji to create World AIDS Day event, driving 25% increase in brand awareness and 40% boost in customer engagement. • Collaborated cross-functionally to design ENERGY product process and partner roadmap with emphasis on brand objectives, resulting in 80% increase in-market launches and 20% increase in SKU efficacy and regional market share. Show less



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Merchandising Director

  • 2013 - 2015

  Leveraged holistic global perspective to develop regional targets, optimize adoption of global initiatives, and balance merchandising and product marketing efforts for leading footwear brand. Mentored and coached 4 regional merchandisers and oversaw SKU and inventory management processes to grow productivity and revenue.• Created SWOT (strengths, weaknesses, opportunities, and threats) analysis to identify how and where company could improve; resulted in decreased rate of dropped projects and increase in globally adopted products.• Improved adoption of CONS, Jack Purcell, and Kids lines by 40% by positioning brand competitively within market. Show less

• Senior Product Manager ¬– EMEA Creation Pod

  • 2010 - 2013

  Collaborated with merchandising and sales partners to direct design operations for key account, Foot Locker Europe. Conveyed European marketplace insights to US audience through monthly trend report. Led design of customized footwear program featured in the Smithsonian Museum of African American History in partnership with historically black fraternities and sororities.• Controlled $500K trends and insight budget while elevating CTAS Padded Collar franchise to reach record-breaking volume of 2+ million pairs sold.• Grew women’s business by 65% by forging partnership with Marimekko to target fashion-forward females. Show less

• Senior Product Line Manager

  • 2007 - 2010



Nike

• India
• Online Audio and Video Media

• US Footwear Merchandiser-Metro & Indie

  • May 2004 - Feb 2007

  Grew business in 333% in FY06 (4mil to 26mil) Indie in FY06 by 13% (19mil to 22mil), FY07 by 14% through increasing the exposure of METRO with Urban retailers and development of a "BASICS" business of key franchise models. Created 78th Oscars shoe through collaboration with PR, Fred Segal and EMEA to position the style as the gifted style for the CANNES film festival. Cross function collaboration with Sports Marketing to bring a USA face to the Metro category by identifying Amare Stoudemire as US Metro male athlete which inspired and influenced a creation of a Metro Men's collection. Initiated the positioning of the Metro category in the Lifestyle section of Nike Women's marathon in San Francisco, bringing awareness to the consumer which drove business to Niketown San Francisco, increasing sales in the segment by 20% for the weekend. Show less



Footaction

• United States
• Retail
• 300 - 400 Employee

• Footaction, Women's and Men's Footwear Buyer

  • 2001 - 2004

  Reclaimed Lifestyle footwear position for Men's LifestyleBuyer for Women's Fashion and Lifestyle FootwearMarketing and Buying liaison for the flagship store at 34th & 7th. Created and managed midnight launches of marquee sneaker releases and managed footwear buys specific to the store to maximize performance.

• Footwear Merchandiser, Men's Outdoor

  • Nov 2000 - 2001

  Allocation Men's Outdoor footwear to key markets.Managed in Private label footwear through style creation and allocation of product to key markets.Managed Assoc Merchandiser on marketplace knowledge, allocation philosophy and key "hot spot" stores.

• Mens and Womens Branded Apparel Merchandiser

  • 1999 - 2001

  Managed Private Label Apparel for Women along with Mens and Womens Branded apparel. Allocation of product to key stores through marketplace management and management of inventory and transfers.Managed Assoc Merchandiser through marketplace knowledge, key stores and allocation plans


Finish Line
• United States
• Retail
• 400 - 500 Employee
• Mens Urban Apparel Merchandiser

  • Jan 1997 - 1999