Experience

Shout Louder CIC

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Founder

  • Aug 2022 - Present

  Shout Louder CIC is a not-for-profit social enterprise raising awareness on a breadth of social and wellness issues. Created to raise the profiles of grass roots community charities, passion led social enterprises and female founded businesses. Shout Louder CIC is a not-for-profit social enterprise raising awareness on a breadth of social and wellness issues. Created to raise the profiles of grass roots community charities, passion led social enterprises and female founded businesses.



The Digital Gene

• United Kingdom
• Software Development
• 1 - 100 Employee

• Agency Lead

  • Apr 2020 - Present

  I am the project lead in our remote first agency. It's my job to make sure that your project with us runs like a dream from start to finish and beyond.We design and build bespoke web, ecommerce with creativity and expertise.Our software solutions make manual processes easier, faster and more cost effective.

• Operations Director At The Social Gene - A Marketing Company Born to Do Things Differently

  • May 2018 - Mar 2020

  I am the project lead at The Social Gene. I always aim to deliver best in class service for our clients. Having worked most of my digital career client side, my objective is to create fabulous digital experiences. I've been described as a full stack marketeer. I have an in-depth knowledge of most digital marketing tactics, from SEO and email marketing to social media and PR. I embed myself into understanding our clients' objectives and delivering websites and campaigns that meet those objectives and more. The Social Gene is a highly motivated collective of digital and creative specialists.We collaborate on web design, branding and digital marketing projects to bring you one seamless result.Between us we have almost 40 years digital experience.It is a growing digital 'gene-ius' talent pool. As a collective we offer flexibility and direct access to the people that matter to your business. We all practise the same ethos. We want to do good work.Best practice is at the heart of everything for us.By pooling our skills, we can work individually or as a team in any combination.This enables us to deliver work we’re really proud of at a scale that might not be possible alone. Show less



Best Before End Date

• Artists and Writers

• Award Winning Blogger Now Substacking | Best Before End Date | Best Newcomer Vuelio 2017

  • Feb 2017 - Present

  I moved my writing to the Substack platform in April 2023. If you want to become part of the community and engage with an older and bolder audience then this is for you. I moved my writing to the Substack platform in April 2023. If you want to become part of the community and engage with an older and bolder audience then this is for you.



The Northern Niche

• United Kingdom
• Advertising Services

• Editorial Writer

  • Aug 2016 - Present

  The Northern Niche is the first independent digital business and lifestyle platform created in the North East to champion the whole of the North of England. The Northern Niche is the first independent digital business and lifestyle platform created in the North East to champion the whole of the North of England.



Tilly Bailey & Irvine Law Firm

• United Kingdom
• Law Practice
• 1 - 100 Employee

• Digital Marketing & Business Development Manager

  • Jun 2015 - May 2018

  In my 3 year period at the firm I created a marketing strategy that saw online traffic grew by over 2,000% and enquiries via form submissions by 865% with goal completions growth at 2,088%. Launched brand new full service website 19th October 2015 with extensive brand refresh and overhaul of all marketing materials. Created missing brand channels and updated existed ones.Ongoing introduction of new website functionality staying ahead of the competition and the latest tech. Generating leads for designated key areas of the business through paid search and Facebook lead generation continually optimising for conversions. Created ongoing training presentations to train fee earners on the power of online social networking and personal branding. After just nine months in we won the Digital & Social Media category of Teesside heat of North East business awards. Strategically, my main business objective after first creating a digital brand awareness campaign for Tilly Bailey & Irvine Law Firm was to provide the business with a volume of quality leads that then convert to the highest and most profitable cases. Most success on both volume and ROAS has come through Facebook lead generation. As well as being responsible for the digital face of Tilly Bailey & Irvine Law Firm and so that we continued to 'stand out from the crowd' I also created and implemented the following: The Tilly Bailey & Irvine Wedding Planner The Digital Assets Keepsafe The Conveyancing Hub In The Spotlight Monthly Blog Feature Show less



Psyche

• United Kingdom
• Retail
• 1 - 100 Employee

• Ecommerce Manager

  • Mar 2014 - May 2015

  Achievements at Psyche: • Project managed a complete new web platform integration (March 2015) from creation to implementation in just 13 weeks with product management of over 25,000 lines. • Devised and implemented strategies to increase customer engagement and retention. • Responsible for creating an IT infrastructure with external agency. • Responsible for creating training programmes and the introduction and development of customer service team. • Lowered prices with courier service contracts as well as improving all internal procedures. • Incorporated new customer functionality such as text and email updates. • Assisted in creating the #psychelaunch as online business previously always taken a back seat to bricks and mortar business Show less



BoutiqueToYou.co.uk - Shortlisted Best Small Ecommerce Retailer of 2012

• Director & Founder

  • Sep 2005 - Apr 2015

  Launched BoutiqueToYou.co.uk online in Autumn of 2005 supplying personalised jewellery from USA. Growth has enabled three versions of the website to be developed and implemented together with many bespoke add-ons. Shortlisted as best small e-tailer of the year 2012 and The Good Web Guide lists us as 'One of the most notable websites of 2012'. I have a passion for user engagement and the overall online customer experience. My mission both now and from the very start of building and growing BoutiqueToYou.co.uk is to stand out against a growing breed of internet shopkeepers. Aside from offering unusual gifts it was always my intention to offer an old fashioned level of service. A service level that seemed to me to have disappeared and one that people are so surprised to find from an internet retailer. Show less



Family Brands Group

• United States
• Leisure, Travel & Tourism

• Ecommerce Head of Customer Service

  • Oct 2013 - Feb 2014

  Responsible for managing a team of customer services staff for new online channels Developed a customer service policy for the entire organisation Developed SLAs for contact centre contract Advised on all aspects of the customer journey Revised all online policy pre launch Responsible for managing a team of customer services staff for new online channels Developed a customer service policy for the entire organisation Developed SLAs for contact centre contract Advised on all aspects of the customer journey Revised all online policy pre launch



Nail Heaven

• United States
• Retail

• Founder & Managing Partner

  • Sep 2000 - Sep 2003

  Founding partner of first destination nail/chiropody bar in Teesside area.Promoted never been seen in North East innovative new products and treatments to build on sales and attract new customers and grow base.Developed training packages to improve staff retention and build on customer service expectations.Responsible for all marketing activities and managing a team of 5 therapists. Founding partner of first destination nail/chiropody bar in Teesside area.Promoted never been seen in North East innovative new products and treatments to build on sales and attract new customers and grow base.Developed training packages to improve staff retention and build on customer service expectations.Responsible for all marketing activities and managing a team of 5 therapists.



TOPSHOP TOPMAN

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Fashion Assistant Manager & North East Relief Store Cover

  • Sep 1986 - May 1990

  This was before Arcadia when the brand was under the Burton Group umbrella. Responsible for driving and growing core business by managing and inspiring a highly engaged team. Started as floor supervisor in Middlesbrough store and was promoted to cover maternity, holiday and sickness cover throughout North East stores. This was before Arcadia when the brand was under the Burton Group umbrella. Responsible for driving and growing core business by managing and inspiring a highly engaged team. Started as floor supervisor in Middlesbrough store and was promoted to cover maternity, holiday and sickness cover throughout North East stores.



Scholl UK

• United Kingdom
• Capital Markets
• 1 - 100 Employee

• Retail Trainer & Retail Manager

  • Sep 1981 - May 1986

  Retail/chiropody trainer for North of England and store manager for flagship Scottish store in Edinburgh. Maximised sales and profitability through excellent service and management of team of 10 which included 3 chiropodists, an assistant manager and retail assistants. Responsible for the effective management and bringing back into profit a store that had previously been making a loss. Trained and developed staff several of whom went on to become store managers and chiropody clinic leaders throughout the company. Show less