Sharon Romack

Executive Director at SIERRA SENIOR SERVICES
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Contact Information
Location
Truckee, California, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Bill Moller

I've heard it from RNBA board members and seen it for myself, Sharon has really brought a new dynamic spirit to the association. It seems almost every week there's an interesting activity to attend. The functions seem more polished and professional. And fellow members have remarked that the meetings aren't as slow and mechanical as they remember them being. Writing this recommendation is a small way for me to say thanks for making membership more interesting and useful to me.

Carl Anfenson

Sharon was a joy to work with on the Dist. 214 Community Education Foundation Board. She was a great resource to the Board and provided wonderful assistance, guidance, and encouragement for any of the projects we took on. Sharon is a facilitator and organizer, and works with a high energy level and a charming personality. I can recommend her without hesitation.

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Experience

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Executive Director
      • Oct 2018 - Present

      Providing Meals on Wheels to the Truckee/North Tahoe area, Sierra Senior Services is an integral part of the area support system for aging adults to keep living independently. Providing Meals on Wheels to the Truckee/North Tahoe area, Sierra Senior Services is an integral part of the area support system for aging adults to keep living independently.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Executive Director
      • Oct 2017 - Sep 2018

      First Executive Director in 7 years of the 501 ( c ) 3 that runs the Valhalla Tahoe Arts Festival and historic Valhalla Grand Hall at the Tallac Historic site on the shores of Lake Tahoe. Balanced non profit organization with needs of US Forest Service and community while identifying partnerships, wrote grants and created non-ticket revenue resources to increase financial stability. Conducted outreach into community via organizations, expos and participation in events. Revamped rental policies and procedures to increase rental income. Created new marketing program including increased social media presence to increase ticket sales. Motivated staff and volunteers as they represent the Valhalla experience • Stabilized organization after 2 major employees retired • Revitalized Board of Directors with introduction of new procedures and policies • Participated in creation of new submission policy for acts in the Festival Show less

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • President, Chief Executive Officer
      • Jan 2008 - Sep 2017

      Managed day-to-day operations including all HR, financial and operational activities. Served as liaison with Chicago city government as well as applicable governmental agencies. Directed all membership recruitment and retention. Coordinated branding and marketing of the association including collateral materials, community signage, new media and website. Produced all events for members and public participants. Accomplishments include: • Re-designed events to focus on business related but revenue generating activities • Coordinated design, programming and introduction of new website, creating opportunities for increased revenue from advertising and member spotlight features Show less

    • United States
    • Education Management
    • 700 & Above Employee
    • Resource Development Coordinator
      • Jul 2004 - Jan 2008

      Identified and pursued opportunities to cross-market Community Education activities and programs. Developed grants and campaigns to secure funding. Managed media relations and all press releases. Designed and coordinated all team building for a staff of 30. Accomplishments include: • Increased local press coverage by 20% in first year • Created first ever Marketing Plan for Community Education programs • Assisted in development of staff generated Strategic Plan Identified and pursued opportunities to cross-market Community Education activities and programs. Developed grants and campaigns to secure funding. Managed media relations and all press releases. Designed and coordinated all team building for a staff of 30. Accomplishments include: • Increased local press coverage by 20% in first year • Created first ever Marketing Plan for Community Education programs • Assisted in development of staff generated Strategic Plan

    • Director of Sales and Marketing
      • Nov 2002 - Jun 2004

      Directed the sales staff and marketed the various developments of a this residential condominium developer in the Chicago suburbs. Sales staff averaged about15 and marketing included advertising (working with two agencies, one for classified the other for general ads) and public relations supervision. Oversaw the decoration and pricing of condo models. Served in a community relations capacity in the communities the company was working with. Directed the sales staff and marketed the various developments of a this residential condominium developer in the Chicago suburbs. Sales staff averaged about15 and marketing included advertising (working with two agencies, one for classified the other for general ads) and public relations supervision. Oversaw the decoration and pricing of condo models. Served in a community relations capacity in the communities the company was working with.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Executive Director
      • 1999 - 2002

      Managed and led an 18 member Board of Directors and appropriate staff to coordinate businesses, village government and residents to increase sales and tax revenues in the Village of Arlington Heights. Assisted with economic development of the community. Accomplishments include: • Recruitment of Trader Joe’s Grocery Store to locate in Arlington Heights • Increased membership in Chamber of Commerce by 20% over 1999 numbers • Identified the need for and implemented computerized accounting program which resulted in 15% labor savings • Raised over $75,000 for area non-profits by planning and producing inaugural “Ponies on Parade/Mane Event” special event Show less

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Director of Marketing Communications
      • Jan 1998 - Jan 1999

      Administered internal communications for national trade association of sporting good retailers promoting attendance at national conferences and trade shows. Facilitated quarterly committee meetings. Accomplishments included: Increased attendance at annual Management Conference by 3% Identified appropriate seminars/workshops by studying demographics and sales trends across the country bringing two new seminars to national conference Administered internal communications for national trade association of sporting good retailers promoting attendance at national conferences and trade shows. Facilitated quarterly committee meetings. Accomplishments included: Increased attendance at annual Management Conference by 3% Identified appropriate seminars/workshops by studying demographics and sales trends across the country bringing two new seminars to national conference

    • Consultant
      • Jan 1996 - Jan 1998

      Workshop Facilitator and Seminar Leader Presented high quality workshops nationally and internationally while coordinating sales of resource material associated with topics at each session. Led public attendance seminars with 100 or more in the audience as well as private seminars for hospitals, government agencies and companies of all sizes. Accomplishments included: Increased average sales of resource material per attendee of public seminars by 3% Consistently received highest evaluation grades possible Requested by IBM to be sole presenter of Fred Pryor seminars in management topics for administrative assistants Show less

Education

  • University of Illinois at Urbana-Champaign
    Advertising/Marketing
    1972 - 1976

Community

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