Sharon Laszlo
Email Marketing Manager at GreatSchools- Claim this Profile
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Bio
Julie Holliday Roehm
Sharon an effective Senior Marketing Manager with both the ability to develop a strategic plan and also to execute through all channels. She's particularly well versed in email and digital marketing. Her attention to detail and deep knowledge of subscription businesses have had a direct contribution to Creativebug's rapid growth in during the last year. Above all, Sharon is a true team player and a pleasure to work with. She is a key addition to any marketing team.
Ursula Morgan
I have worked with Sharon for over five years at two companies, Future Inc. and Creativebug.com. At Creativebug Sharon was instrumental in growing our paid subscriber base by 500% in the past 12 months. Sharon digital marketing success at Creativebug.com came from her in-depth knowledge of the ExactTarget platform and well targeted email campaigns, her effectiveness in paid Google AdWords campaigns, and her FaceBook paid lookalike audience strategy. Sharon is efficient, effective, a team player and gives her all to every projects she is part of.
Julie Holliday Roehm
Sharon an effective Senior Marketing Manager with both the ability to develop a strategic plan and also to execute through all channels. She's particularly well versed in email and digital marketing. Her attention to detail and deep knowledge of subscription businesses have had a direct contribution to Creativebug's rapid growth in during the last year. Above all, Sharon is a true team player and a pleasure to work with. She is a key addition to any marketing team.
Ursula Morgan
I have worked with Sharon for over five years at two companies, Future Inc. and Creativebug.com. At Creativebug Sharon was instrumental in growing our paid subscriber base by 500% in the past 12 months. Sharon digital marketing success at Creativebug.com came from her in-depth knowledge of the ExactTarget platform and well targeted email campaigns, her effectiveness in paid Google AdWords campaigns, and her FaceBook paid lookalike audience strategy. Sharon is efficient, effective, a team player and gives her all to every projects she is part of.
Julie Holliday Roehm
Sharon an effective Senior Marketing Manager with both the ability to develop a strategic plan and also to execute through all channels. She's particularly well versed in email and digital marketing. Her attention to detail and deep knowledge of subscription businesses have had a direct contribution to Creativebug's rapid growth in during the last year. Above all, Sharon is a true team player and a pleasure to work with. She is a key addition to any marketing team.
Ursula Morgan
I have worked with Sharon for over five years at two companies, Future Inc. and Creativebug.com. At Creativebug Sharon was instrumental in growing our paid subscriber base by 500% in the past 12 months. Sharon digital marketing success at Creativebug.com came from her in-depth knowledge of the ExactTarget platform and well targeted email campaigns, her effectiveness in paid Google AdWords campaigns, and her FaceBook paid lookalike audience strategy. Sharon is efficient, effective, a team player and gives her all to every projects she is part of.
Julie Holliday Roehm
Sharon an effective Senior Marketing Manager with both the ability to develop a strategic plan and also to execute through all channels. She's particularly well versed in email and digital marketing. Her attention to detail and deep knowledge of subscription businesses have had a direct contribution to Creativebug's rapid growth in during the last year. Above all, Sharon is a true team player and a pleasure to work with. She is a key addition to any marketing team.
Ursula Morgan
I have worked with Sharon for over five years at two companies, Future Inc. and Creativebug.com. At Creativebug Sharon was instrumental in growing our paid subscriber base by 500% in the past 12 months. Sharon digital marketing success at Creativebug.com came from her in-depth knowledge of the ExactTarget platform and well targeted email campaigns, her effectiveness in paid Google AdWords campaigns, and her FaceBook paid lookalike audience strategy. Sharon is efficient, effective, a team player and gives her all to every projects she is part of.
Credentials
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Digital Marketing
AcademyXJun, 2014- Oct, 2024
Experience
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GreatSchools
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Email Marketing Manager
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Feb 2017 - Present
Responsible for the day-to-day, hands-on execution of email marketing programs as well as collaborating in the strategy to test email newsletters. This includes ownership of the setup, maintenance, and quarterly review of new and triggered email communications, as well as designing tests, communicating results and carrying out email best practices. Other responsibilities: • Manage workflow of new email products and newsletters, complete with working in multiple formats and templates. • Design and implement tests to determine optimal cadence, stream and product. • Segment lists based on user information and behaviors. • Measure results and communicate with designers and editorial team to optimize the products. • Work to minimize list decay and unsubscribes while increasing the productivity of email sends. • Develop documentation and road maps for processes.
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Kiwi Crate
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United States
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Information Technology & Services
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Email Marketing Manager (Contract)
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Jul 2016 - Feb 2017
Responsible for the day-to-day, hands-on execution of email marketing programs as well as collaborating in the strategy to test email newsletters. This includes ownership of the setup, maintenance, and review of new and triggered email communications, as well as designing tests, communicating their results and carrying out email best practices. Other responsibilities: • Maintaining email calendar • Ad Hoc Campaigns • Pulling lists • Setting up campaigns and coding html • QA segment lists, links and creative • Pulling reporting/ analysis
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Creativebug
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United States
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E-Learning Providers
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1 - 100 Employee
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Subscription Marketing Manager
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Aug 2014 - May 2016
• Manage email marketing campaigns in Salesforce's Exact Target platform from start to finish, including creative planning, execution, and reporting. • Monitor, analyze, and adapt to email performance data with the goal of improving customer engagement (open / click through rates) and conversion (revenue) • Use marketing automation to create database segments and targeted and triggered messages based on customer preferences and actions. • Understand how all aspects of the marketing program, from opt-in and message content and design, to delivery and list management, affect email deliverability. • Work with designers to test new creative that takes the Creativebug brand to the next level. • Manage list segmentation, list QA, list cleansing. • Deploy email campaigns and related follow up campaigns. • Traffic email campaign requests and campaign assets to meet launch deadlines and notify appropriate parties as necessary. • Work closely with internal departments in the creation and implementation of email campaigns. • Manage email campaign calendar.
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Future US
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South Africa
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Non-profit Organizations
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Consumer Marketing Manager
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Oct 2012 - Apr 2014
Implemented marketing sales plans for both short-term and long-term acquisition (print and digital subscriptions and ecommerce specials) strategies.• Manage and develop promotional calendar and insure proper implementation of all home sites and third party sites.• Project managed the development of all aspects of new campaigns relevant to all titles, both subscriptions and specials.• Digital campaigns driving traffic and sales to digital apps for iOS and Android users.• Regular maintenance on all new acquisition pages and banners, updating creative, cover, pricing and keys for all titles.• A/B testing of email marketing, creative and copy.• Social media marketing campaigns.
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ECommerce and Fulfillment Manager
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Nov 2009 - Oct 2012
Helped launch the company’s US ecommerce site, www.shop.futureus.com and oversaw all aspects of the site from marketing to fulfillment.• Managed promotional calendar.• Coordinated site merchandising.• Directly responsible for driving positive ROI results for ecommerce marketing initiatives, generated 12 times over projected revenue.• Regular maintenance on all banners and updating creative, cover, pricing and keys for all titles.• Created and managed new funnels from 13 titles’ websites, as well as corporate site.• Developed E-Commerce marketing strategy, concept (copy/design), implementation, fulfillment and analysis for all FutureUS titles.• Deployed eblasts and strategic interpretation of marketing effectiveness for the store.
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Renewal/Billing Specialist
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May 2007 - Nov 2009
Renewal, Billing and insert stock management for all Future titles. As well as analytics for insert card and other offine promotions.
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Time Inc
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Catalog and Subscription Retention Analyst
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Sep 1994 - Feb 2007
Managed ecommerce fulfillment process for several high profile Time Inc clients, such as Sports Illustrated Covers and Martha Stewart Catalogs. Also managed all renewal campaigns for Southern Progress titles, Southern Living, Sunset, etc. • Provided analytics for ongoing marketing campaigns. • Updated clients’ focused objectives consistent with fluctuating demands and trends. • Responsibilities included maintaining productive relationships with clients to implement their evolving marketing campaigns. • Monitored day-to-day business of order fulfillment in an adaptive environment. • Communicated new promotions and product information, serving as liaison between Operations and Customer Service divisions. • Managed all ordering renewal materials. • Proofed print vendor orders. • Maintained inventory levels of printed materials. • Maintained customer segmentation. • Implemented renewal testing
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Education
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1985 - 1989
Tampa College
Business Administration -
1980 - 1984
ASJA Girls College, Trindad WI
Community
