Experience

The LAKPR Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Vice President

  • Jun 2020 - Present

  I create and execute communications strategies that raise the profiles and protect the reputations of a diverse array of organizations. My clients have included leading healthcare companies and associations, regional and national law firms, boutique and global consulting firms, private equity-backed portfolio companies, not-for-profit and advocacy groups, internationally ranked business schools, consumer brands, architecture firms as well as technology companies, among others.With a razor-sharp focus on bottom-line objectives, I work closely with clients to develop communications campaigns to advance thought leadership and announce news designed to reach target audiences and stakeholder groups. I bring a unique talent for pitching hard-to-place stories, regularly securing coverage in the world's most influential print, online and broadcast outlets, as well as top industry-focused publications and social media platforms.I frequently ghostwrite op-eds, contributed articles, social media, web site and marketing content as well as internal communications on a range of complex topics. With the ability to synthesize clients’ insights and perspectives, threading them with current news and trends, I serve as a thought leadership engine, consistently producing collateral for publicity and marketing purposes.



LAK Public Relations, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President

  • Oct 2011 - May 2020

  I help lead one of the firm's fastest growing practice groups, designing PR strategies and earning top-tier media for national and global enterprises, start ups and family businesses. Notable accomplishments include op-ed campaigns swaying public and lawmaker opinions in key markets across the country; product launches that yield high-quality coverage in crowded marketplaces; and ongoing awareness campaigns leveraging breaking news opportunities and institutional initiatives. I help lead one of the firm's fastest growing practice groups, designing PR strategies and earning top-tier media for national and global enterprises, start ups and family businesses. Notable accomplishments include op-ed campaigns swaying public and lawmaker opinions in key markets across the country; product launches that yield high-quality coverage in crowded marketplaces; and ongoing awareness campaigns leveraging breaking news opportunities and institutional initiatives.



gabbegroup

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • Apr 2006 - Jul 2011

  I served as the primary PR representative to myriad organizations, including several nationally ranked business schools, a 3D printing leader and a non-profit central to the fabric of New York City. During the years spent representing these clients, I secured placements on their behalf in the world’s most influential media outlets. Coverage resulted from diligent and practiced media relations efforts, including:• Writing news releases announcing institutional initiatives and research findings• Creating pitch letters alerting journalists to below-the-radar story ideas• Leveraging social media tools: YouTube, Twitter, Facebook, blogs, etc.• Coordinating television shoots, phone interviews and desk-side media meetings • Preparing client spokespersons for interviews with one-on-one media training• Monitoring day-to-day media coverage to spot trends and breaking news opportunities



ICD-Institute for Career Development

• United States
• Non-profit Organizations
• 1 - 100 Employee

• External Affairs Manager

  • 2005 - 2006

  Managed agency brand updates, including domain name change, new logo development, website updates and the creation of new collateral Managed agency brand updates, including domain name change, new logo development, website updates and the creation of new collateral



Linx

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2002 - 2004

  • Served as primary liaison to clients in B2B and B2C market spaces• Administered client projects in print production, web and media• Worked under the direct supervision of top management • Served as primary liaison to clients in B2B and B2C market spaces• Administered client projects in print production, web and media• Worked under the direct supervision of top management