Communications & Campaigns Officer

• Feb 2021 - Present

Digital Marketing Manager

• Apr 2018 - Oct 2020

Key Responsibilities:- Overseeing the whole marketing department with a key digital focus - Developing, devising and implementing key decisions towards the marketing and branding strategy - Planning and managing a variety of digital campaigns, predominantly on social media (Facebook, Instagram and Twitter) - Full marketing management of new offerings and events from initial discussions, through to implementation and completion - Achieving brand consistency across all digital and non digital platforms, ensuring brand voice, image and values are clearly reflected and amplified - Devising, implementing and monitoring digital marketing campaigns to continually improve traffic and conversion across a range of products - Devising and publishing targeted content for organic social media posts, combining images and video - Controlling and allocating the full marketing budget - Liaising with external third parties to coordinate paid media, print media, TV ads, radio ads and OOH communications- Exploring Google Analytics and social media insights for future planning and strategy development- Devising and adjusting all paid media campaigns to suit identified target markets - Providing copy for all email campaigns and other direct marketing messages - Comparing and evaluating statistical data in order to devise appropriate targets - Ensuring the brand message is clearly illustrated through all messages and communication - Liaising with the design team to ensure jobs are completed within the allocated timescales - Take the lead role in gathering all communications from every department to implement a cohesive marketing strategy- Responsible for devising, reviewing and updating the events calendar - Using analytics for future planning and strategy development - Liasing with external parties to place advertising at a national and local level- Overseeing the new website development and recommending how to drive traffic - Writing submissions for various awards

Marketing Manager

• Jan 2017 - Apr 2018

Key Responsibilities:- Co-ordinating all digital activity in terms of planning, implementing, monitoring and reporting on all digital campaigns- Managing all the marketing and advertising activities for 14 nurseries and a recently developed Training Hub- Developing effective marketing communications for 14 nursery settings and a Training Hub- Co-ordinating the communication campaign with relevant partnerships and third parties- Managing and updating the website content on a daily basis- Reviewing and implementing new marketing plans and strategies for each nursery in line with the occupancy - Designing and drawing up all print media documentation for the nurseries and Training Hub- Managing and co-coordinating the content for all social media channels of the business- Developing and publishing specific marketing related material - including press releases- Organising and producing relevant material and resources the nurseries require- Catering to the needs of the nurseries in terms of advertising and marketing specific tasks, activities and material- Drawing up the content for 14 nursery newsletters on a bi-monthly basis- Monitoring the effectiveness of all campaigns, events and activities implemented- Carrying out all marketing activities within a designated budget- Organizing and carrying out effective activities to enhance the publicity of the nurseries

Head Of Marketing

• Sep 2016 - Jan 2017

Key Responsibilities:- Planned, selected and designed all social media campaigns for a variety of high profile designer brands- Organised and devised various newsletter subjects, themes and content, alongside scheduling- Lead, scheduled and directed all print publication content and imagery- Managed all online publication content and ensured there was coherence across all platforms- Planned, organised and devised appropriate material for events- Created, designed and executed innovative ideas to increase brand exposure, image and appeal - Supported the continuous development and improvement of the new website- Worked with a variety of suppliers and partners to gather relevant information and materials- Reported on all statistical data from campaigns, providing a clear insight into their value for future planning

Marketing Manager

• Oct 2011 - Sep 2016

See above for key job responsibilities See above for key job responsibilities

Digital Marketing Manager

• Feb 2008 - Aug 2015

Key Responsibilities:- Created content for all digital campaigns across social media channels- Worked with third parties to develop artwork and copy- Identified areas of opportunity through statistical analysis and competitor insight - Worked with a wide range of suppliers to enhance brand offering and selection- Increased brand exposure through advertising and implementing promotions Key Responsibilities:- Created content for all digital campaigns across social media channels- Worked with third parties to develop artwork and copy- Identified areas of opportunity through statistical analysis and competitor insight - Worked with a wide range of suppliers to enhance brand offering and selection- Increased brand exposure through advertising and implementing promotions