Experience

China Mobile Hong Kong

• Hong Kong
• Telecommunications
• 400 - 500 Employee

• Head of Branding, Communications and Public Relations

  • Mar 2021 - Present



BOC Credit Card (International) Ltd

• Senior Card Acquisition and Promotion Manager

  • Jun 2018 - Mar 2021

• Head of Branding and Communications

  • Dec 2014 - Aug 2017

  Heads up Branding and Communications team with major responsibility of:- Developing marketing strategy and 360 marketing communications plan to increase brand awareness of the company- Planning integrated marketing campaigns with various advertising components including Above the line, Below the line, digital marketing and a broad range of creative tactics to reach business objectives and company goals.- Overseeing marketing campaigns and design initiatives from brainstorming to product/service launch E.g. Launch of 4G Service Plan Revamp & 4.5Go Beyond Campaign in 2016- Co-ordinating with internal and external parties to introduce marketing projects to improve total customer’s experience at various CMHK’s touch-points (e.g. Retail outlets/corporate website/apps) - Formulating digital marketing and social media strategies to build brand image and maximize brand visibility

• Marketing Communications Manager

  • Jan 2014 - Dec 2014



now TV of PCCW

• Manager, Marketing

  • Oct 2004 - Jan 2014

  - Develop acquisition, upselling and retention marketing strategies to stimulate subscription and increase customer’s satisfaction and loyalty- Coordinate and manage relationship with external content providers like HBO, Disney Channel and Discovery Channel to carry out strategic promotion activities for the channels- Oversee advertising and promotion activities including Above the Line, Below the Line and Online Campaign, sales roadshow and press conference for key channels like Disney Channel, National Geographic Channel and TVB Pay Vision etc.- Analyze different customer segments within the company and tailor made effective promotion plan to cross sell the service- Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives