Sharon Tender
Proposal Graphic Design Manager at Wade Trim- Claim this Profile
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Bio
Experience
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Wade Trim
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United States
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Civil Engineering
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400 - 500 Employee
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Proposal Graphic Design Manager
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Jul 2023 - Present
Tampa, Florida, United States
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Sr Graphic Designer
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Jul 2021 - Sep 2023
Tampa, Florida, United States My role is focused on visual communication for User Centered Design (UCD) and the User Experience (UX). I strive to create a positive experience between Proposal Coordinators and the InDesign Templates I create for them. As an extension of that I also want the end user of the Proposals created by the Coordinators to be user friendly. This translates to documents that are easy to navigate in both print and interactive digital versions. Lead development of overall design for Wade Trim… Show more My role is focused on visual communication for User Centered Design (UCD) and the User Experience (UX). I strive to create a positive experience between Proposal Coordinators and the InDesign Templates I create for them. As an extension of that I also want the end user of the Proposals created by the Coordinators to be user friendly. This translates to documents that are easy to navigate in both print and interactive digital versions. Lead development of overall design for Wade Trim proposals + Develop templates with Adobe InDesign for proposals + Create visual communication graphics in Illustrator and Photoshop + Analyze data and find interesting ways to communicate the information in an easy to understand format + Design proposal layout ideas for the coordinators to mimic in their proposals
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Self Employed
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Graphic Design
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700 & Above Employee
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UI Designer/Art Director
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May 2014 - Jul 2021
Tampa, Florida Area Management Responsibilities: + Proficient at multi-tasking and prioritizing projects + Responsible for managing project workflow for on-time delivery + Managing multiple projects while maintaining high-level customer service + Follow client style guidelines and brand standards + Generate ideas and carry out promotional ideas Design Projects: + Design Corvette Fever Magazine for Print including production, photo manipulation, scheduling, and some writing +… Show more Management Responsibilities: + Proficient at multi-tasking and prioritizing projects + Responsible for managing project workflow for on-time delivery + Managing multiple projects while maintaining high-level customer service + Follow client style guidelines and brand standards + Generate ideas and carry out promotional ideas Design Projects: + Design Corvette Fever Magazine for Print including production, photo manipulation, scheduling, and some writing + Design separate Digital magazine for Corvette Fever that included all the production, interaction design, and promotions + Marketing materials including banners, logos, booth design, writing/designing ads, writing/designing brochures, and mood-boards + In-depth 160+ page product catalog using InDesign’s XML tagging, references, and indexing + Interface design for mobile apps including user interactions + Digital magazines for automotive publishing. Project utilizes InDesign’s book making features for digital publishing, interactive PDFs, and EPUBs Clients: Creative Circle, Eat Scrumptious, Summit Holdings, Homes Reinvented, and Colvin Media Solutions Show less
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MotorTrend Group
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Media Production
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400 - 500 Employee
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Art Director
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May 2005 - May 2014
Tampa, FL Source Interlink Media (known as Primedia at the time) was my client initially, I was invited to join the company as lead art director for two monthly magazines. I was responsible for the layout, design, and production of all editorial content. This included maintaining the brand design and evolving the look of the magazines to keep up with current design trends. In this position, my duties included: + Assessing and choosing photography and manipulating them as needed for optimal print… Show more Source Interlink Media (known as Primedia at the time) was my client initially, I was invited to join the company as lead art director for two monthly magazines. I was responsible for the layout, design, and production of all editorial content. This included maintaining the brand design and evolving the look of the magazines to keep up with current design trends. In this position, my duties included: + Assessing and choosing photography and manipulating them as needed for optimal print reproduction. + Collaborating on two to three magazine teams each month + Organizing time efficiently between the two magazines and special editions without oversight + Adhering to strict deadlines in a fast-paced environment + Designing layouts that express enthusiasm for the hobby to enhance the users’ experience + Re-branding magazines and presenting design concepts to stakeholders Magazines: Vette, Mopar Muscle, Corvette Fever, Stock Car Racing, and Mopar Now Show less
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Art Director/Owner
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Nov 2004 - May 2005
Tampa, Florida As owner and art director, I was an active member of the Brandon Chamber of Commerce. I was responsible for obtaining clients and providing a wide variety of marketing materials for them. Some of the services provided for my clients were: + Creative brainstorming ideas and designed marketing materials for Boomus Marketing and their clients + Created a brand identity for Bond Engineering that included a logo package, marketing strategies, advertising campaign, and website UI and… Show more As owner and art director, I was an active member of the Brandon Chamber of Commerce. I was responsible for obtaining clients and providing a wide variety of marketing materials for them. Some of the services provided for my clients were: + Creative brainstorming ideas and designed marketing materials for Boomus Marketing and their clients + Created a brand identity for Bond Engineering that included a logo package, marketing strategies, advertising campaign, and website UI and development + Created a brand identity for a Toddletails, a retail shop for babies and pets. Some of the materials produced were a logo package, gift tags, and event invitations + Designed a brochure detailing products and services for Jacobs Air Water Systems. This project required interviewing and hiring a professional copywriter and photographer + Production and design services for local advertising agencies Clients: Bond Engineering, Jacobs Air Water Systems, Toddletails, Boomus Marketing, Trés Trash Boutique, and Bayshore Grooming & Pet Resort Show less
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Snell & Wilmer
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United States
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Law Practice
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700 & Above Employee
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Graphic Designer
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Mar 2002 - Sep 2004
Phoenix, Arizona Area Responsible for designing a wide variety of marketing materials that supported the brand identity of the law offices spanning three states. In addition to designing PowerPoint templates, proposals, and event logos I also: + Designed a unique brochure for the Retail Services Group illustrating the services they provide + Designed the company’s newsletter for employees of each of the law offices. I gathered, selected, and arranged all content that included providing copy when needed… Show more Responsible for designing a wide variety of marketing materials that supported the brand identity of the law offices spanning three states. In addition to designing PowerPoint templates, proposals, and event logos I also: + Designed a unique brochure for the Retail Services Group illustrating the services they provide + Designed the company’s newsletter for employees of each of the law offices. I gathered, selected, and arranged all content that included providing copy when needed, creating illustrations, and taking photographs + Presenting marketing strategies and ideas to stakeholders. Other responsibilities included interviewing and hiring freelancers and printers. Supervising junior designers and managing print production including press-checks. Other important duties were: + Write and build on-line surveys for the marketing department’s customers (we considered our co-workers as our customers). We used the feedback to improve our service in order to continue to be a value to the company + Volunteered to co-managed an event for over 320 people with an $8,000 budget. In addition we were able to solicit over $2,000 worth of merchandise for give-away prizes. Show less
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Art Director
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Mar 2000 - May 2001
Phoenix, AZ Responsible for creating ad campaigns and supervising junior designers, photographers, illustrators and printers. These are some of the major projects I was lead art director for: + Designed an interior environment for Anthem Welcome Center that displayed all the possible activities available in its’ community (such as swimming and sports). Hired a variety of contractors to build and install it + Designed The Wilshire Grand Hotel website including the information architecture and… Show more Responsible for creating ad campaigns and supervising junior designers, photographers, illustrators and printers. These are some of the major projects I was lead art director for: + Designed an interior environment for Anthem Welcome Center that displayed all the possible activities available in its’ community (such as swimming and sports). Hired a variety of contractors to build and install it + Designed The Wilshire Grand Hotel website including the information architecture and content flow. This included managing front-end developers, hiring photographers, and designing animations for the interface + Presented and created an ad campaign for Cottonwood Ranch Community in Arizona. I was responsible for scouting locations for photo shoot, hiring and supervising photographers. + Concepted an ad campaign for Rancho Viejo Community in Santa Fe, NM. I was responsible for hiring a writer, illustrator, and on-site visits to gain insight about the community Clients: AAA of Arizona, Anthem Communities, Cottonwood Ranch Community, Rancho Viejo Community in Santa Fe, NM, and The Wilshire Grand Hotel in Los Angeles, CA. Show less
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Art Director
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Aug 1997 - Nov 1999
Phoenix, Arizona Area I started as a Jr. Art Director and within a year, was the lead Art Director for the Arizona Lottery, which at the time had the largest advertising budget in the state. Many of my responsibilities included: + Maintaining a cohesive visual feel throughout advertising campaigns. + Concepting and designing advertising campaigns for TV, outdoor, and print + Designing logos, bus wraps, point-of-purchase, brochures, annual reports, + Managed junior designers, professional photographers… Show more I started as a Jr. Art Director and within a year, was the lead Art Director for the Arizona Lottery, which at the time had the largest advertising budget in the state. Many of my responsibilities included: + Maintaining a cohesive visual feel throughout advertising campaigns. + Concepting and designing advertising campaigns for TV, outdoor, and print + Designing logos, bus wraps, point-of-purchase, brochures, annual reports, + Managed junior designers, professional photographers and illustrators Clients included: Arizona Lottery, Grand Canyon Railway, eai Healthcare, and Dairy Queen SW Division Show less
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Education
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University of North Texas
Bachelor’s Degree, Communication Arts -
Hillsborough Community College
Associates & Certification, Computer Programming -
StartUp Quest Training Program
Certificate of Completion by the University of Florida, Entrepreneurial Studies