Experience

William H. Sadlier, Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Senior Graphic Designer, Marketing

  • Nov 2013 - Present

  New York, New York, United States Marketing Department



Schuermann Design

• Art Director and Designer

  • Jan 2000 - Nov 2013

  Developed and designed collateral material for the following magazines: Natural History; American Heritage; Dance Magzine; Chili Pepper; Family Circle; Modern Bride; Food & Wine; Forbes; New York; Condé Nast. Developed logos, brochures, and signage for Marvel Comics, and many offices of the United Nations. Created a wide variety of materials for trade and educational companies.



Curriculum Concepts International

• Book and Periodical Publishing
• 1 - 100 Employee

• Art Director

  • Mar 2006 - Jul 2013

  As the director of a 6-person creative team, I worked closely with the sales and marketing departments to develop graphic branding for all products for this new company as well as design parameters used in marketing and promotional venues. Created and designed a wide variety of educational, mass-market and trade products including literature anthologies, board books, and teacher’s materials. Developed all marketing materials including: web sites; catalogs; trade show graphics;… Show more As the director of a 6-person creative team, I worked closely with the sales and marketing departments to develop graphic branding for all products for this new company as well as design parameters used in marketing and promotional venues. Created and designed a wide variety of educational, mass-market and trade products including literature anthologies, board books, and teacher’s materials. Developed all marketing materials including: web sites; catalogs; trade show graphics; brochures; posters; media kits; presentations; prototypes; and sampling programs. Responsible for maintaining budgets and workflow concerns as well as hiring and supervising numerous staff and freelance illustrators, designers and photographers and copy writers. Prepared all files for output as well as trouble-shooting and final archiving. Show less



PreMedia Global Pvt. Ltd.

• Book and Periodical Publishing
• 100 - 200 Employee

• Designer

  • 2010 - 2011

  Designed Social Studies program for fifth grade including student books, activity cards and interactive white board component.



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Art Director/Designer

  • 2001 - 2004

  Developed prototypes for educational text and trade books for multi-grade and bilingual students. Managed large staff of freelance illustrators and designers while maintaining workflow and budgets. Created corporate marketing materials: including brochures, web sites and branding concerns.



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Design Director

  • Nov 1992 - Apr 1997

  Developed entire graphic branding for a Pre-Kindergarten and Kindergarten Bilingual Curriculum in the Texas school system, then adapted for national use. This immense project included creation of the program identity as well as all components: 16-200 page bilingual Teacher’s Guides; 15 Workshops and Handbooks; various original Trade Books; audio cassettes; and overall packaging as well as all promotional materials resulting in 64% marketshare. Developed strategic planning and product… Show more Developed entire graphic branding for a Pre-Kindergarten and Kindergarten Bilingual Curriculum in the Texas school system, then adapted for national use. This immense project included creation of the program identity as well as all components: 16-200 page bilingual Teacher’s Guides; 15 Workshops and Handbooks; various original Trade Books; audio cassettes; and overall packaging as well as all promotional materials resulting in 64% marketshare. Developed strategic planning and product positioning for corporate marketing materials including: logos; annual reports; merchandising; trade shows; direct mail; sponsored programs; and web sites. Show less