Specialist, Analytics

• Apr 2022 - Present

Analyst, Analytics

• Apr 2021 - Apr 2022

Marketing Associate

• Jun 2020 - Apr 2021

- Maintains marketing automation processes to successfully nurture inbound marketing leads using Salesforce and HubSpot. - Facilitates webinar promotions through frequent and consistent email marketing and social media promotion. - Continually updates website content to ensure recent and informative data and enhance user experience. - Created and maintains Drift conversational marketing platform to engage website visitors.- Illustrates creatives for ad campaigns to drive traffic to website and increase leads.

SEO Junior Analyst

• Sep 2019 - Apr 2020

- Utilized Google Search Console and Google Analytics to consolidate reports for clients to analyze progress and to make data-driven suggestions on how to improve their SEO.- Optimized on page copy for 5 different clients to increase website authority and improve conversion rates. - Conducted extensive keyword research to generate a list of 60 to 100 preferred keywords to target and to optimize e-commerce sites to provide organic growth. - Utilized Google Search Console and Google Analytics to consolidate reports for clients to analyze progress and to make data-driven suggestions on how to improve their SEO.- Optimized on page copy for 5 different clients to increase website authority and improve conversion rates. - Conducted extensive keyword research to generate a list of 60 to 100 preferred keywords to target and to optimize e-commerce sites to provide organic growth.

Accounting Department Office Assistant

• Sep 2016 - Mar 2020

- Sustained and updated virtual vacancy logs and performed data entry for all Boston University tenants to have real-time data readily available. - Successfully resolved issues and assisted any tenants with any confusion they had with rental payment. - Organized and filed documents for over 20 different commercial real estate properties. - Sustained and updated virtual vacancy logs and performed data entry for all Boston University tenants to have real-time data readily available. - Successfully resolved issues and assisted any tenants with any confusion they had with rental payment. - Organized and filed documents for over 20 different commercial real estate properties.

Buying Intern

• May 2019 - Aug 2019

- Analyzed weekly data to determine best sellers and pinpointed reorder styles to assist buyers in their purchases.- Collaborated with fellow interns on a summer long project to determine potential expansion options for the back to campus product mix and identified current back to campus practices that can be carried out throughout the year.- Conducted extensive market and internal research to identify ways to improve our sheets and weighted blankets business. - Analyzed weekly data to determine best sellers and pinpointed reorder styles to assist buyers in their purchases.- Collaborated with fellow interns on a summer long project to determine potential expansion options for the back to campus product mix and identified current back to campus practices that can be carried out throughout the year.- Conducted extensive market and internal research to identify ways to improve our sheets and weighted blankets business.

Summer Marketing Intern

• May 2018 - Aug 2018

- Generated content calendars with a month’s worth of rich social media content for 7 clients to increase brand awareness.- Managed two company’s social media accounts and increasing engagement by 200% for one company and 60% for the other.- Maintained communication between clients and their consumers to build loyalty and trust. - Generated content calendars with a month’s worth of rich social media content for 7 clients to increase brand awareness.- Managed two company’s social media accounts and increasing engagement by 200% for one company and 60% for the other.- Maintained communication between clients and their consumers to build loyalty and trust.

Summer Operations Intern

• Jun 2016 - Aug 2016

- Communicated with brides and designers to deliver a more personalized bridal service and improve post-purchase satisfaction.- Created stock and purchase orders for the New York store and 5 other locations.- Handled quality control for over 20 gowns and accessory items each week to ensure customer gratification. - Communicated with brides and designers to deliver a more personalized bridal service and improve post-purchase satisfaction.- Created stock and purchase orders for the New York store and 5 other locations.- Handled quality control for over 20 gowns and accessory items each week to ensure customer gratification.

Summer Intern

• Jul 2015 - Aug 2015

- Handled constituent case work such as filling out applications for New York City HousingAuthority- Translated letters and applications for Chinese speakers and referred them to legal aid if necessary.Our office provided them with free services that they wouldn’t be able to find elsewhere. - Handled constituent case work such as filling out applications for New York City HousingAuthority- Translated letters and applications for Chinese speakers and referred them to legal aid if necessary.Our office provided them with free services that they wouldn’t be able to find elsewhere.

Summer Intern

• Jul 2014 - Aug 2014

- Conducted canvassing and phone banking to convince potential voters- Inputed data from canvassing and phone banking sessions- Took on leadership roles in training new volunteers in canvassing and phone-banking as well asgiving them an introduction to the job - Conducted canvassing and phone banking to convince potential voters- Inputed data from canvassing and phone banking sessions- Took on leadership roles in training new volunteers in canvassing and phone-banking as well asgiving them an introduction to the job