Experience

webTactics.ca

• Strategic Account Advisor

  • May 2019 - Present

  Working in concert with the analytics and executive team, the Strategic Account Advisor manages stakeholder relationships, and ensures continual delivery of integrated sourcing strategies, Employer Brand development and promotion, and Candidate Experience analysis and optimization. • Create tailored strategies using a combination of traditional and digital sources.• Provide subject matter expertise on recruitment best practices and industry insights.• Nurture client relationships and have invested interest in the performance of their talent acquisition activity.• Address unique recruitment challenges within tight deadlines.• Continually research recruitment trends across multiple industries and locations.• Lead the design and delivery of strategic client solutions.• Ability to quickly analyze and interpret trends in client performance.



Scotiabank

• Canada
• Banking
• 700 & Above Employee

• Manager, Recruitment Marketing

  • May 2017 - May 2019

  Create and oversee implementation of global recruitment and employer branding strategies to source targeted high achieving job candidates and position Scotiabank as a Top Employer of Choice. Execute job posting optimization, recruitment marketing channel development, job board procurement, digital and non-digital employment marketing, comprehensive recruitment campaign planning, and social media campaigns. Maintain and update all collateral materials. Collaborate cross-functionally to meet shared recruitment goals. Provide key updates on project status to senior leaders.Key Accomplishments:• Strategic Employer Brand promotion Launched new career website and several niche sites.• Strategically connected the organizations’ core values and unique cultural attributes to deliver a positive and effective employer brand designed to drive a diverse talent pipeline. • Specialized in driving business results through multi-channel marketing campaigns, brand development, social media and technology initiatives. • Contributed to the improvement of the on-boarding process through the implementation of branding elements and recommendations regarding candidate experience.



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Digital Project Manager

  • Apr 2011 - Sep 2016

  Managed strategic recruitment campaigns from scope through delivery, developing project objectives and communication plans, information specifications, and project schedules. Led integrated execution teams, ensuring compliance to budget, deliverables, timelines, and quality standards. Create risk mitigation strategies and provide milestone and progress updates to leadership team. Key Accomplishments:• Appointed lead for multiple career site implementations (proprietary software) for US clients.• Implemented best practices, such as website accessibility (WCAG 2.0).• Curated relevant content, increasing site traffic, reducing bounce rate and attracting top talent. • Effective in complex project environments working with both long-range and short-term business objectives and management of multiple stakeholders.

• Interactive Project Manager, CREATIVE & INTERACTIVE SERVICES

  • Feb 2007 - Apr 2011

  Developed and implemented global recruitment marketing plans comprised of SEO/SEM, banner campaigns, social media, job boards, LinkedIn, and Glassdoor. Coordinated concurrent projects from beginning through execution, managing cost estimates, timelines, budgets, quality, and required resources Facilitated communications between cross-functional teams to ensure milestones and deliverables are met on time and within project scope. Worked collaboratively with Executives to ensure projects met internal and client expectations, while managing agency and non-agency resources ( and vendors) to ensure delivery of superior quality projects.Key Accomplishment:• Drove all aspects of project management including: scope, timelines, available resources, communication, requirements and risks.• Led cross-functional teams through successful launches and through the ongoing execution of digital marketing campaigns, adhering to and improving processes.• Successfully completed projects, resulting in repeat business and an improved bottom line.