Experience

Carlson AirFlo Merchandising Systems

• United States
• Retail Groceries
• 1 - 100 Employee

• Vice President Sales and Marketing

  • Nov 2018 - Present

  Create Vision and Strategic Planning development for sales growth and profit. Create competitive and market analysis for SWOT including strategic product development strategies. Marketing plan development for existing and emerging market segments. Develop Sales strategies for distribution and penetration. Develop market intelligence gathering system to maximize sales potential. Leadership in creating a culture to promote innovation and team collaboration. Directs annual business planning including long term and short term annual plan; budget, scorecard, and incentives. Ensure clear and consistent communication of vision, mission, strategies, objectives, and initiatives to employees of the organization. Identifies growth opportunities through markets, products, services, and programs. Show less



Star

• Brooklyn Center, MN

• Director Sales and Marketing

  • Sep 2017 - May 2018

  Create vision, and stratagies to achieve sales and profit goals. I use decades of experience in national and international sales, marketing, product development, engineering, and manufacturing & retail experience allowing me to provide ideas and solutions that maximize impact to engage and attract customers/clients. Provide vision, strategies, and leadership to ensure an exceptional Customer/Client experience. Create a culture to promote innovation and team collaboration. Consult and get to know the brand experience the clients wants for its customers. Then help shape, design, engineer, and coordinate rollout and installation to support clients marketing efforts. Directs Sales and Marketing • Directs annual business planning including long term and short term annual plan; budget, scorecard, and incentives. • Ensure clear and consistent communication of vision, mission, strategies, objectives, and initiatives to all employees of the organization. • Identifies growth opportunities through markets, products, services, and programs. • Creates new business development vision and marketing plans to achieve target sales and profit goals. • Ensures sales channel design and personnel are effective and aligned with the mission, vision, and sales goals. • Direct marketing idea creation and development and implementation efforts include: collateral, web site, e commerce, promotional materials, face to face marketing, social media, customer portals. • Directs market research and voice of the customer to engage and provide value to prospects. • Manage direct reports to achieve plans, review scorecards, ensure operational efficiencies in execution with internal team, suppliers, and partners. Show less



Modernistic

• United States
• Printing Services
• 1 - 100 Employee

• VP Sales and Marketing

  • 2014 - 2017

  Modernistic is the premier provider in creating visual solutions for store environments in Décor, Display and Graphics to retailers and brands for over 75 years. I find ways to be a resourceful problem solver in a dynamic market place, simplifying the complex, watching trends, and providing ideas and solutions to achieve results. Sales leader overseeing the strategic direction for new business, and existing account sales growth. Responsible for creating strategies and implementation plans to achieve and support company goals. My role as a leader is to create an environment for individuals to understand the company vision and how their role and in working with others on the team can deliver results. Directs strategic planning • Directs annual business planning including longterm and short term annual plan; budget, scorecard, and incentives. • Ensure clear and consistent communication of vision, mission, strategies, objectives, and initiatives to all employees of the organization. • Establish sales oriented, customer centric, growth based culture with effective communication of goals and performance throughout organization. • Manage direct reports to achieve plans, review scorecards, ensure operational efficiencies in execution with internal team, suppliers, and partners. • Full P&L responsibility • Effective management of margin, gross margin, compensation, and operating expenses. Directs Sales, Marketing, Customer Service • Identifies growth opportunities through markets, products, & services. • Creates new business development vision and marketing plans to achieve sales and profit goals. • Ensures sales personnel are effective and aligned with the mission, vision, and sales goals. • Direct all marketing efforts include, collateral, web site, ecommerce, promotional materials marketing, social media. • Directs market research and voice of the customer to engage and provide value. Show less



Bellcomb Inc.

• Greater Minneapolis-St. Paul Area

• VP Sales & Marketing

  • 2008 - 2014

  Responsible for all aspects of creating strategies for New Business, Product Development, Marketing, Customer Service, and Sales in a strategic leadership role from idea generation to product launch and sales in a global product marketing effort. Recognized for embracing and driving change placing the company as the dominant US leader. Lead overall planning, alignment, management and measurement driving revenue and profitability. Analyze new product opportunities via customer insights and market research. Show less



Lifetouch Portrait Studios

• United States
• Photography
• 700 & Above Employee

• Director of Sales and Operations

  • 1994 - 2008

  Experience as Director of Sales and Operations overseeing the strategic direction for the following departments: Sales Development, Operations, Communications internal and external, Customer Service, and Management Motivation and Incentives. Delivered a record of increased responsibility and achieved significant sales growth with many cost efficient programs enabling exceptional profit contribution. Part of the Executive Strategic Planning team and responsible for the Sales Operation strategies and initiatives. Selected by COO to drive strategic projects from ideation to launch. Team and collaboration member in a highly matrix environment. Show less



Salkin & Linoff:Retail Holding Group

• Director of Sales, Operations and Marketing

  • 1980 - 1994

  Strategic direction of New York buying staff, advertising, merchandise floor layout, store operations. Accountability for field execution of procedures for national retail company with 13 divisions and 660 store locations with 90 million in sales. Strategic direction of New York buying staff, advertising, merchandise floor layout, store operations. Accountability for field execution of procedures for national retail company with 13 divisions and 660 store locations with 90 million in sales.