Experience

Allen Construction

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing

  • Oct 2018 - Present

  Responsible for all marketing functions including advertising, PR, social media, digital strategies, and branding. Developed a strategic marketing plan and budget aligned with the new company direction. Spearheaded the re-branding, including a new website, advertising, and collateral, to appeal to a more luxury-focused demographic. Direct and oversee project photography, videography, website maintenance and enhancements, and asset database. Responsible for all marketing functions including advertising, PR, social media, digital strategies, and branding. Developed a strategic marketing plan and budget aligned with the new company direction. Spearheaded the re-branding, including a new website, advertising, and collateral, to appeal to a more luxury-focused demographic. Direct and oversee project photography, videography, website maintenance and enhancements, and asset database.



Sharon James Marketing

• Principal Owner

  • 2013 - Present

  Providing marketing and advertising consulting services including strategic planning, budget management, branding campaign & collateral development, tourism strategies, leasing and sales support, digital advertising, social media, event planning, crisis communications and public relations. Providing marketing and advertising consulting services including strategic planning, budget management, branding campaign & collateral development, tourism strategies, leasing and sales support, digital advertising, social media, event planning, crisis communications and public relations.



Kings’ Shops

• United States
• Retail
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2015 - Jul 2022



GGP

• United States
• Real Estate
• 700 & Above Employee

• VP, Field Marketing

  • Aug 2010 - Nov 2012

  Led the marketing for 40+ regional malls in the West, including luxury, resort, and tourism properties in Las Vegas, Colorado, and Hawaii, with total budgets exceeding $32 million. Oversaw marketing and tourism programs targeting local residents as well as international, domestic, and regional drive visitors. Hired, trained, and mentored a staff of five regional directors, plus over 20 on-site marketing professionals, that consistently ranked at the top of the company in meeting and exceeding goals and expectations. Member of the Marketing Leadership team that developed companywide programs and initiatives. Show less

• Regional Vice President, Marketing

  • Mar 2003 - Aug 2010

  Led the marketing departments for four regional shopping centers in Hawaii including Ala Moana Center, which is one of the top performing centers in the U.S. with clientele from all over the world. Duties included managing budgets totaling over $8 million, international marketing, advertising, PR, branding, customer service, and tourism programs for all centers. Developed and implemented the emerging markets tourism plan to strongly target China and Korea utilizing in-market advertising, PR, social media, and promotional partnerships with tour operators and travel agents. Participated with key airline, hospitality, activity, and attraction stakeholders to promote travel to Hawaii via travel missions, trade shows, fam tours, and in-market promotions in key U.S. markets as well as Australia, Korea, China, Canada, and Japan. Developed and implemented both small- and large-scale events including a new weeklong fashion and shopping festival with celebrity appearances, luxury fashion shows, trunk shows, and culinary events. Developed first-in-the-company digital and social media programs which rolled out in four languages. Show less



Davis Agency

• Lake Oswego, OR

• Managing Director

  • Jan 2002 - Mar 2003

  Managed the development of strategic marketing and advertising products for retail, shopping center, and property management clients. Managed the development of strategic marketing and advertising products for retail, shopping center, and property management clients.



GGP

• United States
• Real Estate
• 700 & Above Employee

• Regional Vice President, Marketing

  • May 2001 - Jan 2002

  Responsible for overseeing the marketing and customer service departments for 10 regional malls. Supervised the development and implementation of strategic marketing, promotions, tourism, and advertising plans. Worked closely with leasing, management, and business development teams to assure that center goals were strategic and aligned with business unit and company goals.

• VP, National Advertising

  • Oct 1998 - May 2001

  Managed the development of strategic branding, advertising campaigns, promotions, and marketing collateral for 138 shopping centers, corporate departments, outside business clients, and national partners such as Visa and Pepsi. Played a key role in the complete start-up of a new branch of the in-house advertising agency including hiring and training a new staff, budgeting, and forecasting. Supervised account services, media, and traffic departments with 20+ employees.

• Marketing Director / Specialty Leasing Coordinator

  • Feb 1991 - Oct 1998

  Responsible for all center marketing, promotions, branding, advertising, special events, public relations, and sponsorship programs. Developed and administered the annual strategic plan, marketing plan, and budget through acquisitions, redevelopments, and grand re-openings. Managed customer service and marketing teams. Oversaw the center promotions and specialty leasing programs to increase income and enhance the customer experience