Consultant

• Jan 2022 - Present

Loss Prevention - Data Specialist

• Jun 2021 - Dec 2021

Data Product Owner - Marketing and Online

• Nov 2020 - Jun 2021

Data Quality Specialist

• Dec 2017 - Nov 2020

Data Specialist

• Apr 2015 - Dec 2017

CVM Analyst

• Mar 2013 - Apr 2015

• Defining and running Campaign Selections via IBM Unica. • Creation of unified deceased indicator allowing easy identification of these so that they can be treated separately from the rest of the base. • Rewrite of various campaigns improving efficiency – one campaign reduced from 10 pieces of SAS code and two days processing time to 4 pieces of code and half a day processing. • QA of colleague campaigns, challenging the build details, to ensure selections are robust and result in the most appropriate Customer selection. • Development of SAS code to produce a fully automated reporting suite allowing more frequent and efficient production of main KPI’s for the GI business. • Scoping of Outbound follow up call campaign, identifying the appropriate process to produce a call list. End to end involvement in the campaign from call list creation to analysis of results. Show less

Data Analyst

• Jan 2012 - Mar 2013

• Development of Customer segmentation allowing identification of most profitable Customers within the database. • Implementation of new catalogue mailing selection process allowing a reduction of catalogue production costs of 25%. • Production of personalised emails using Interspire and reporting of results via Google Analytics. • Forecasting weekly Gross Demand and demonstrating Customer shopping trends. • Product performance reporting. • Development of Customer segmentation allowing identification of most profitable Customers within the database. • Implementation of new catalogue mailing selection process allowing a reduction of catalogue production costs of 25%. • Production of personalised emails using Interspire and reporting of results via Google Analytics. • Forecasting weekly Gross Demand and demonstrating Customer shopping trends. • Product performance reporting.

Online Analyst

• Nov 2010 - Jan 2012

• Scoping of Online KPI reporting enabling the company to understand the performance of its online channels. • Development of detailed forecasts enabling more realistic expectations of business performance. • Liaising with external agency to ensure website tagging enables appropriate performance tracking. • Collaboration with third party to identify issues with an automated data file and implement a resolution to the problem. • Ad hoc analysis demonstrating the negative impact of system changes on the business. Show less

Web Analyst/Senior Web Analyst

• Jun 2007 - Jun 2010

• Development of Coremetrics reports to aide business understanding of online performance. • Set up of Affiliate payment process leading in a reduction of payments in excess of £10M in year one. • Development of heat map reports showing performance of main website pages. • Development of Coremetrics reports to aide business understanding of online performance. • Set up of Affiliate payment process leading in a reduction of payments in excess of £10M in year one. • Development of heat map reports showing performance of main website pages.

Customer Insight Analyst

• Oct 2005 - Jun 2007

• Profiling of different Customer segments to understand segment specific behaviour (e.g. what drives the Over 50’s?). • Mentoring and training other team members improving their understanding of the Customer Database. • Profiling of different Customer segments to understand segment specific behaviour (e.g. what drives the Over 50’s?). • Mentoring and training other team members improving their understanding of the Customer Database.

Customer Intelligence Analyst

• Jan 2004 - Aug 2005

• Developed reports informing retail managers how their stores have been performing with regards to sales of Financial Service products. • Use of information from several systems and ensuring it is all in a consistent format in order to present back to stores. • Involved in the end to end process of setting up systems to measure sales generated through leaflets and leads capture through stores. • Adhoc work carried out on a raft of products including loans, general insurance, credit card and storecard. Show less

Customer Insight Analyst

• Jul 2001 - Dec 2003

• Played a key part in development of monthly Management Information. • Worked on the transferral of BG Communications data into the British Gas brand, requiring liaison with colleagues and understanding complexity of new data. • Also Employee Satisfaction representative for my team. • Played a key part in development of monthly Management Information. • Worked on the transferral of BG Communications data into the British Gas brand, requiring liaison with colleagues and understanding complexity of new data. • Also Employee Satisfaction representative for my team.

Marketing Analyst

• Oct 1999 - Jul 2001

Responsible for carrying out analysis of data from the customer database to support marketing strategies within the company. Responsible for carrying out analysis of data from the customer database to support marketing strategies within the company.