Experience

Folk

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Chief Executive Officer

  • Nov 2022 - Present

  The inclusive comms agency helping brands do better, through powerful campaigns without prejudice. The inclusive comms agency helping brands do better, through powerful campaigns without prejudice.



The Content Marketing Association

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Board Member

  • Aug 2018 - Nov 2022



BrandContent

• Cardiff, United Kingdom

• CEO

  • Sep 2014 - Nov 2022

  Officially the best small content agency in the UK, we deliver disruptive content that's commercially focused, helping financial services and tech firms drive revenue through effective brand stories. Rebranded to Folk in 2022. We're B2B and B2C and our brilliantly effective content programmes have boosted revenue for the UK's biggest household brands. Officially the best small content agency in the UK, we deliver disruptive content that's commercially focused, helping financial services and tech firms drive revenue through effective brand stories. Rebranded to Folk in 2022. We're B2B and B2C and our brilliantly effective content programmes have boosted revenue for the UK's biggest household brands.



PRCA

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Chair PRCA Wales

  • Apr 2016 - Jul 2019

  Founding Chair of the Wales PRCA branch. Founding Chair of the Wales PRCA branch.



Moneysupermarket Group

• United Kingdom
• Software Development
• 400 - 500 Employee

• Group Head of Social Media and PR

  • Jan 2014 - Aug 2014

  Responsible for PR for Moneysupermarket.com and Travelsupermarket.com including corporate PR, consumer and Public Affairs. Also responsible for Social Media for both MoneySuperMarket and Travelsupermarket.com. Responsible for PR for Moneysupermarket.com and Travelsupermarket.com including corporate PR, consumer and Public Affairs. Also responsible for Social Media for both MoneySuperMarket and Travelsupermarket.com.



Confused.com

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Head of Content, Social Media and PR

  • Jul 2011 - Dec 2013

  Multi-team leader responsible for leading and developing the successful consumer facing marketing communication channels, including content marketing, PR, social media, Seo Responsible for large budget and delivering digital marketing strategies with real ROI and responsible for agencies and freelancers Introduced and built roadmap for onsite and offsite communities with customer data, engagement, and digital innovation at the heart Introduced, developed and managed profitable Confused.com e-newsletter sent to audience of millions fortnightly Drove successful link building and search strategy through content, PR and social media Responsible for Improving website visits, conversions and engagement as well as media coverage, backlinks and growth in social channels Introduced a social TV strategy to align above and below the line, launching first TV hashtag Responsible for corporate reputation and crisis comms and TV/radio spokesperson Snapshot of Key Results across Content, PR, Social Media, SEO Pioneered online content marketing strategy which saw traffic increase 11-fold under my tenure driving millions of new visitors a year Delivered record revenue through content marketing with digital at the heart Fixed business SEO crisis by getting Confused.com to Google position 1 for a range of keywords from positions as low as 36, adding hundreds of thousands of pounds to the bottom line Grew Twitter social following from 3000 to over 50,000 in 18 months and introduced first hashtag in TV campaign Delivered the most engaged tweets in UK ever across all sectors (verified by Twitter) Delivered website redesign project introducing UGC, migrating 6,000 pages of content resulting in 30% uplift in page views Built successful consumer, real-time and digital PR strategy including leading the charge to make Briantherobot (new brand icon) famous Developed broadcast PR strategy getting internal spokespeople regularly on Sky News and the BBC



Confused.com

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Editor In Chief

  • Sep 2009 - 2011



Financial Times

• United Kingdom
• Newspaper Publishing
• 700 & Above Employee

• Senior Online Journalist

  • Sep 2007 - Sep 2009

  Breaking news reporter and deputy to website editor. Produced ideas, wrote news, in-depth features, blogs and commissioned and sub-edited content Most read website author turning over the highest days of website traffic at circa 76,000 daily visits Deputised for editor and supported re-launch of the website Whilst here won headlinemoney rising star of the year award for my journlism and best financial website of the year. Breaking news reporter and deputy to website editor. Produced ideas, wrote news, in-depth features, blogs and commissioned and sub-edited content Most read website author turning over the highest days of website traffic at circa 76,000 daily visits Deputised for editor and supported re-launch of the website Whilst here won headlinemoney rising star of the year award for my journlism and best financial website of the year.



Fastmarkets NewGen

• United Kingdom
• Information Services
• 1 - 100 Employee

• News Reporter

  • Jul 2006 - Sep 2007

  Generating and writing daily news and features for the magazine Magazine representative for news and feature assignments in the UK, Hong Kong and Belgium. Management of own patch and use of contact building to provide features, news and comment pieces. Increasing the magazine and online coverage of metal markets in Europe and Middle East. Generating and writing daily news and features for the magazine Magazine representative for news and feature assignments in the UK, Hong Kong and Belgium. Management of own patch and use of contact building to provide features, news and comment pieces. Increasing the magazine and online coverage of metal markets in Europe and Middle East.