Experience

Centre for Liveable Cities

• Singapore
• Government Administration
• 1 - 100 Employee

• Assistant Director Marketing & Communications

  • Jan 2022 - Present



DesignSingapore Council

• Singapore
• Design Services
• 1 - 100 Employee

• Assistant Director, Communications

  • Jun 2019 - Nov 2019



National Heritage Board

• Singapore
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Senior Manager, Strategic Communications

  • Jan 2011 - Feb 2018

  Integrated communications for major events & initiatives in the heritage industry. Jobscope included PR, corporate and internal communications, crisis communications, policy communications, copy-writing & publications, management of public feedback platforms, social media, event management. Major projects include Our SG Heritage Plan, NHB's SG50 programmes, Singapore Biennale 2011, Singapore Heritage Festival, Singapore Night Festival, Children's Season, 70th Anniversary for the Battle of Singapore, MICA-NHB Living Arts, Loving Culture initiatives



National Arts Council

• Singapore
• Government Administration
• 100 - 200 Employee

• Manager, Corporate Communications

  • Aug 2008 - Dec 2010

  PR, corporate communications, crisis communications, policy communications, copy-writing & publications, media familiarisation programmes, event management. Major projects include Singapore Biennale 2008, Venice Biennale 2009, Singapore Art Show, Singapore Arts Festival 2009 & 2010. PR, corporate communications, crisis communications, policy communications, copy-writing & publications, media familiarisation programmes, event management. Major projects include Singapore Biennale 2008, Venice Biennale 2009, Singapore Art Show, Singapore Arts Festival 2009 & 2010.



Vibes - Branding & Communications

• India
• Advertising Services
• 1 - 100 Employee

• Senior PR Consultant

  • Jan 2008 - Jul 2008

  PR for corporate, consumer/lifestyle accounts; events management PR for corporate, consumer/lifestyle accounts; events management



Baldwin Boyle Shand PR

• Singapore

• PR Consultant

  • Jun 2007 - Dec 2007

  Travel, luxury-property & corporate accounts, copy-writing, publications, media familiarisation trips, events management Travel, luxury-property & corporate accounts, copy-writing, publications, media familiarisation trips, events management



Ministry of Manpower

• Singapore
• Government Administration
• 700 & Above Employee

• Senior PR Manager

  • Aug 2006 - Jun 2007

  Corporate and internal communications Corporate and internal communications



Ministry of Home Affairs Singapore

• Singapore
• Government Administration
• 700 & Above Employee

• Home Affairs Senior Executive

  • Aug 2002 - Jul 2006

  Strategic research & planning, policy formulation, publications, copy-writing, event management, information management, corporate communications, crisis communications Strategic research & planning, policy formulation, publications, copy-writing, event management, information management, corporate communications, crisis communications