Experience

McPherson's Consumer Products Pty Ltd

• Australia
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Head of Digital

  • Oct 2015 - Present



Specialty Fashion Group

• Australia
• Retail Apparel and Fashion
• 100 - 200 Employee

• eCommerce Manager - Katies

  • Dec 2014 - Oct 2015

  Sydney, Australia As eCommerce Manager at Katies, I was responsible for leading all eCommerce and digital functions with complete ownership of the online channel. I developed and implemented digital marketing strategies to convert Katies into a true omni-channel retailer.



Guthy|Renker

• United States
• Advertising Services
• 200 - 300 Employee

• eCommerce Manager

  • Aug 2011 - Nov 2014

  Sydney, Australia As eCommerce Manager, reporting directly to the Managing Director, I am responsible for every aspect of Guthy’s online presence. My role is to drive traffic, generate online sales and to ensure that a customer’s online purchasing experience is optimised. Key Achievements • Created and implemented a successful digital acquisition program including, display advertising - prospecting and retargeting, search engine marketing, affiliate marketing and comparison shopping… Show more As eCommerce Manager, reporting directly to the Managing Director, I am responsible for every aspect of Guthy’s online presence. My role is to drive traffic, generate online sales and to ensure that a customer’s online purchasing experience is optimised. Key Achievements • Created and implemented a successful digital acquisition program including, display advertising - prospecting and retargeting, search engine marketing, affiliate marketing and comparison shopping engines. • Implemented a site optimisation program that significantly improved click through rates, site conversion rates and average order values. • Prepared G|R to transition to a new eCommerce and ERP solution. Show less



Doubleday Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Online Manager

  • Dec 2003 - Aug 2011

  Sydney, Australia As Doubleday’s Online Manager, I was responsible for all aspects of Doubleday’s online presence, including online marketing and site development. During my time at Doubleday we have exceeded all of our email marketing targets and doubled overall online sales. Key Achievements • Doubled online sales. • Implemented an email marketing program that significantly increased online sales and improved customer retention. • Successfully transitioned Doubleday to a new eCommerce platform.



Rugby Australia

• Spectator Sports
• 100 - 200 Employee

• Online Manager - Rugby World Cup 2003

  • Nov 2002 - Dec 2003

  Contract position. Responsible for developing the ARU's online strategy and content strategy for Rugby World Cup 2003. Key Achievements • Developed a website that quickly became the go to site for all RWC information. • The website was added to the Australian National Archives.



AOL

• United States
• Software Development
• 700 & Above Employee

• Senior Content Manager

  • 1998 - 2002

  In this position I was responsible for all aspects of the Entertainment and Kids Channels. I developed a long term strategy for the entertainment channel focused mainly on music that would help to acquire and retain new AOL members. As part of this strategy I developed a comprehensive online music centre based on streaming technology. Before being promoted to this role, I previously held the positions of Senior Producer – News and Finance and Producer – Finance. Key Achievements… Show more In this position I was responsible for all aspects of the Entertainment and Kids Channels. I developed a long term strategy for the entertainment channel focused mainly on music that would help to acquire and retain new AOL members. As part of this strategy I developed a comprehensive online music centre based on streaming technology. Before being promoted to this role, I previously held the positions of Senior Producer – News and Finance and Producer – Finance. Key Achievements • Launched streaming music onto the AOL platform in Australia. • Significantly increased site usage and user engagement. • Developed relationships with all the major music labels in Australia and all major movie distributors. • Developed AOL Australia’s producer programming course. Show less



Australian Business Consulting & Solutions

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Associate Online Editor

  • 1997 - 1998

  Graduate position reporting to the Online Editor. This role was focussed on producing online content for members of Australian Business Limited (ABL). Key Achievements • Increased user engagement through production of quality content. • Presented to members at ABL roadshows. • Launched and maintained a Women in Business section of the site.