Sharon-Ann Adaigbe, ACIM

Chief Operating Officer at Career Masterclass
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Contact Information
us****@****om
(386) 825-5501
Location
Nigeria, NG
Languages
  • French -
  • English -

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Ayishat Olanrewaju

Sharon is an exceptional leader, a skilled communications professional, and a diligent person. She goes above and beyond when executing tasks and she is very detailed. She is also very friendly and always ready to help.

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Credentials

  • Certificate in Professional Digital Marketing
    CIM | The Chartered Institute of Marketing
    Mar, 2023
    - Nov, 2024
  • CIM ACIM Member
    CIM | The Chartered Institute of Marketing
    Mar, 2023
    - Nov, 2024

Experience

    • United Kingdom
    • E-Learning Providers
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jun 2023 - Present

    • Content and Communications Manager
      • Jan 2022 - Jun 2023

      • I'm responsible for the production of digital content including e-learning courses, workbooks, guides, reports and case studies• I ensure all content is on-brand, consistent in terms of style, quality and tone ofvoice, and optimised for search and user experience for all channels of content/touch-points• I manage relationships with external instructors to develop content ready for filming andproduction, along with associated workbooks and resources – with close to 30masterclasses filmed within 18 months• I curate an editorial calendar which covers email marketing copy andblog; and have oversight of the social media and content teams as well as freelancers• I manage a content production budget, working closely with finance to achieve results withinbudget• I led creative campaigns to tell Career Masterclass’ story at critical points in 2021 suchas during the company’s pre-seed fundraise, with over £400,000 raised• I have managed in-house and external creative teams to create graphics and video content formultiple channels• I collaborate with our external PR agency to achieve press features - some of which have appeared in Financial Times, BBC London, HR Magazine, Training Journal, etc Show less

    • Content Manager
      • Feb 2021 - Dec 2021

      • I was responsible for Masterclass filming and production - working with Masterclass instructors to develop their content in preparation for filming and producing associated workbooks and downloadable resources• I ensured all content was on-brand, consistent in terms of style, quality and tone of voice, andoptimised for search and user experience for all channels of content/touchpoints.• I was responsible for the strategy and execution of the business B2C and B2B content strategy which supports marketing and overall business goals• I leveraged data to develop content themes/topics and executed a plan to expand the assets that support customers in achieving their learning objectives. Show less

    • Nigeria
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Co-Founder
      • Apr 2020 - Present

      The Comms Avenue is a capacity-building platform for communications professionals across Africa and beyond. Our goal is to provide communications professionals with a platform where they can share experiences, build capacity, collaborate and network with other professionals in a mission-driven community Through our community on Telegram, we engage communications professionals through knowledge and resource sharing for the purpose of capacity building. Aside from the virtual engagement, we organize meetings, hangouts and training sessions where communications professionals within and outside the community can further hone their skills. We also train in-house communications teams of organisations and startups by providing corporate training on strategic communications, writing and personal branding. Show less

    • Nigeria
    • Investment Management
    • 1 - 100 Employee
    • PR and Communications Manager
      • Jan 2020 - Feb 2021

      • I was responsible for brand management; I planned and executed the group’s brand communication strategy and media plans • I wrote and edited content for internal and external publications including newsletters, press releases, brand collateral and social media copy. • I planned and scripted videos for production • I planned and coordinated company events such as Investor Days and Award Nights • I planned and executed the group’s first 12-week-long business incubation programme for a cohort of 18 African founders from 3 countries. • I wrote & distributed press releases; informed the press & general public of upcoming events or ongoing initiatives; monitored media coverage; led the organisation of media events and promotional activities; and implemented initiatives to drive media coverage. Pitched to and got our content published/interviews on authority platforms such as Tech Cabal, CNBC, Silverbird Media, etc. • I managed the group’s digital brand assets and increased the group’s social media following by over 300% Show less

    • Nigeria
    • Business Consulting and Services
    • 1 - 100 Employee
    • Programme Coordinator
      • Apr 2018 - Dec 2019

      • I planned a 12-month program calendar for the organisation and interfaced with high-level C-suite stakeholders to speak at the monthly event • I established, developed, and maintained partnerships and member relationships • I handled the organisation’s social media pages as well as internal and external communication including writing and editing monthly newsletters, informing the public of upcoming events and ongoing initiatives • I managed monthly roundtable events and attendee databases Show less

    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Managing Editor
      • Feb 2019 - Nov 2019

      • I developed, supported and promoted company goals, including message development and media outreach • I supervised the production of multimedia stories for magazine subjects (360 degree media campaigns) • I supervised the design, content and production of internal communication and marketing materials • I cultivated relationships with contributors and partners. Maintained regular business relations with 20+ clients. • I created and manged editorial calendar, campaigns and other initiatives • I also created and implemented content/editorial strategy monthly for each edition Show less

    • Nigeria
    • International Trade and Development
    • 1 - 100 Employee
    • Project Manager
      • Jul 2017 - Dec 2017

      •I provided market research for clients looking for opportunities to do business in Nigeria •I also managed projects at different scales: trade missions, exhibitions, events, marketing initiatives, business matchmaking. •I offered market support including liaison with clients and suppliers. •I also wrote, edited and proofread documents and marketing material. •I provided market research for clients looking for opportunities to do business in Nigeria •I also managed projects at different scales: trade missions, exhibitions, events, marketing initiatives, business matchmaking. •I offered market support including liaison with clients and suppliers. •I also wrote, edited and proofread documents and marketing material.

    • Operations and Marketing Executive
      • 2012 - 2015

      The Elocution, Etiquette and Ethics Academy provides the opportunity for Nigerians and Africans who seek globally relevant life-skills to acquire them in the areas of speech refinement, public speaking, etiquette and ethical values. • I was responsible for daily operations running of the Academy, including carrying out coaching and training activities for clients. • I was also in charge of research and content development, including curriculum and other product ideas. • I created and implemented marketing strategies to generate new leads and re-market existing client base. • I hosted the Diction & Public Speaking workshop, ‘Speak Your Way to the Spotlight Notable Coaching/ Training Projects • Etiquette and Character Development Coach at the annual Summer Camp Nigeria at Grange School, Lagos. • Presentation Skills and Media Training for Afrinvest Investment Bank. • Facilitator, “Personal Grooming and Etiquette” training at LEAP Africa 's School2Work Programme. • Diction & Camera Presence Coaching for The Edak Willie Show and Simply Put TV programme Show less

    • Nigeria
    • Financial Services
    • 700 & Above Employee
    • Marketing & Banking Operations
      • Dec 2010 - Jul 2012

      I worked in branch operations as a teller immediately after graduation and with the Commercial Banking Group during my National Service year. I contributed significantly to the growth of the team especially by opening hundreds of staff savings accounts. I signed on a number of corporate clients as well. I worked in branch operations as a teller immediately after graduation and with the Commercial Banking Group during my National Service year. I contributed significantly to the growth of the team especially by opening hundreds of staff savings accounts. I signed on a number of corporate clients as well.

Education

  • University of Lagos
    Bachelor of Arts (BA), English Language and Literature, General
  • University of Lagos
    Master of Arts (MA), English Language

Community

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