Communications & PR Manager

• Jan 2023 - Present

Communications & Public Relations Coordinator

• Aug 2021 - Present

Sales Assistant, Gift Shop

• Jul 2016 - Present

Assist and inspire gallery members and various stakeholders by celebrating Indigenous art and Manitoba craftspeople. Assist with in-shop exhibition opening night events and contribute to social media posts. Assist and inspire gallery members and various stakeholders by celebrating Indigenous art and Manitoba craftspeople. Assist with in-shop exhibition opening night events and contribute to social media posts.

Marketing Content Specialist

• Sep 2020 - Apr 2021

Researched, wrote and edited inspiring promotional digital articles for Canadian home and design magazines: House & Home, Reno & Décor, Design Lines and Western Living. Wrote engaging copy for national online and in-store promotions and contests that included: email, paid and organic social posts for Facebook, Instagram and Pinterest. Developed copy and creative in line with brand voice and scheduled all monthly social media posts using Adobe Creative Suite, Canva and Sprout Social. Analyzed and reported on key social media insights - utilized UTMs to track performance and conversion in Google Analytics and Sprout Social. Helped to develop and implement cross-channel social media strategy, resulting in an Instagram audience growth rate of +0.4% for retail and +2.2% for B2B and an average 4% engagement rate for retail. Created and managed the monthly social media content calendar, email campaign planner and UTM tracker for the retail and B2B business. Wrote and uploaded SEO optimized content to Salesforce for the website homepage and developed copy for L1 categories to support SEO business objectives. Conducted a Google My Business listings audit for all store locations, updating logos, images and store information. Wrote optimized copy for Google Shopping Ads campaign. Managed Google Customer Reviews, ensuring all positive and negative reviews were replied to in a timely manner and escalated to internal stakeholders as necessary. Show less

Copy/Content Writer & Social Media Specialist

• Jun 2019 - Oct 2020

Developed strategies for content marketing and social media channels. Created compelling copy & images and scheduled social media content for the Alia and TanJay brands that engaged audiences with inspirational, educational and empowering stories. I wrote online copy for product descriptions and omnichannel promotions. Created and managed promotional e-releases using MailChimp and reported on campaign performance across various customer segments. Researched, wrote and edited relevant and engaging SEO optimized blog posts for the company blog. Created the Iconic Women Series that highlighted company alumni and local bloggers. Show less

Content Writer

• Sep 2018 - Jun 2019

Wrote engaging and aspirational online product descriptions for all brands across the company, including external vendors Walmart, Costco and Dillard's carrying exclusive Alia, SLIMS and Allison Daley brands.Researched, developed and wrote SEO optimized content for the company blog to engage customers and grow a diverse and inclusive community.Created and scheduled all promotional e-blasts using Mailchimp, managed customer segments and reported on email performance.

Copywriter/Content Marketer

• Mar 2018 - May 2018

*Term Position* Wrote relevant & informative blog posts for Bargain Moose and Buck Scoop websites utilizing keyword research to optimize SEO, researched and wrote rich text for new website projects. *Term Position* Wrote relevant & informative blog posts for Bargain Moose and Buck Scoop websites utilizing keyword research to optimize SEO, researched and wrote rich text for new website projects.

Marketing Assistant

• Nov 2017 - Mar 2018

Seasonal term position. Assisting in the creation, implementation, and execution of community events.Planning and execution visual merchandise displays at various Winnipeg vendors.Engaging with the public and patrons at community events and performances.Face of the RWB at community eventsCreator of Fun and Community Engagement, as Filbert, the mascot.

Marketing and Communications Intern

• Sep 2017 - Oct 2017

Researched and wrote: articles for monthly Spotlight newsletter, press releases, program greetings for the season's performances, boilerplate for The Princess and The Goblin; wrote Artistic Company biographies; updated media lists; created the RWB School press kit; designed the concept for 2017 Holiday Gift Guide; brainstormed newsletter topics for 17/18 Season; forecasted ballet and media trends; assisted with media events; assisted with pre and post show events; redesigned the publicly board for 17/18 Season Show less

Costume Buyer

• Sep 2015 - Mar 2016

Contract position. Liaised with costume designers, costume cutters and sewers, props, stage management and various vendors to fulfill all costume and accessory requirements for specific productions at the Warehouse and Main stages. Time management, budget management and people skills utilized to successfully execute on-time and within budget. Contract position. Liaised with costume designers, costume cutters and sewers, props, stage management and various vendors to fulfill all costume and accessory requirements for specific productions at the Warehouse and Main stages. Time management, budget management and people skills utilized to successfully execute on-time and within budget.

Personal Shopper

• Apr 2012 - Aug 2015

Global online retailer of designer luxury clothing and accessories. Achieved sales targets of £1.5 million. My global client base includes prominent business women, royalty and celebrities. I deliver the upmost in customer care - well established client relationships, pre-selling new season 'must-have' key pieces, recommendations based on individual style, replying to enquiries and requests in timely manner, solving delivery issues and sorting exchanges and returns. I have also delivered monthly sales targets, kpi's and constantly strive to develop my client base; as well as, challenge and improve my way of working on an individual basis and for that of the department. Show less

Personal Shopping Consultant

• Nov 2005 - Apr 2012

Responsible for managing a client base of men, women, personal assistants, VIP clients, stylists, costume designers, and personal shopping clients Managing appointment diary and maintenance of client database, including client email lists Responsible for ensuring the smooth flow of product in and out of the department and uploading product onto the Stock on Loan systemResponsible for meeting weekly sales targetsCollaborating with E-Commerce, Internal Communications, Marketing, Press, and VM on projects to increase department awareness throughout the store and to increase client base and profit Responsible for producing and managing a Client Sales TrackerManaging and training Assistants and InternsFully responsible for implementing an email based interaction with clients including bookings, and Wish Lists. I regularly send my clients emails of New and Exclusive Products and also bespoke product selection based on purchase historyInvited PA clients to the Christmas Press Day to drive Christmas sales and produced an AW '10 Press Day for Studio clients and organised 'goodie-bags' Styling Trend Shows for 'Good Morning Selfridges' weekly store meetings Knowledge of in-store luxury brands, stock, and eventsAttending regular product knowledge training Superior customer service and client relationships Show less

Stylist Studio Coordinator

• Nov 2005 - Jan 2009

Personal Shopping Assisted in increasing client base through superior customer service and client relationships with stylists, costume designers, private personal shoppers and VIP clients Assisted with management of the Studio diary and maintenance of the client data base Produced trend boards to ensure knowledge of seasonal trends Styled fashion shows for VIP Personal Shopping events - AW 08 Trends, Roland Mouret LuncheonCollaborated with Internal Communications, Marketing and VM on projects to increase department awareness throughout the store Produced daily Studio Activity and Sales Reports Created customer Hold tags and signage for Studio office to improve efficiency and flow of stockAttended regular product knowledge training Assisted with VIP and Corporate Christmas shopping. Coordinated and liaised with clients, selected gifts based on client brief and budget, processed transactions, ensuring secure and timely delivery Show less

Stylist

• 1997 - 2011

Stylist for editorial, commercials, music videos and film. I have styled for Grazia magazine and also have styled Mary Portas for Mary Queen of Shops and Mary Queen of Charity Shops, Jo Frost for Super Nanny Extreme Parental Guidance. TV and Film include: Spooks, Hustle, Economy Gastronomy, Incendary, Mr. Bean, The Discovery Channel, The History Channel. I have worked with directors such as Tarsem, Matthew Rolston, Kathi Prosser, Lisa Mann and Floria Sigismondi. Stylist for editorial, commercials, music videos and film. I have styled for Grazia magazine and also have styled Mary Portas for Mary Queen of Shops and Mary Queen of Charity Shops, Jo Frost for Super Nanny Extreme Parental Guidance. TV and Film include: Spooks, Hustle, Economy Gastronomy, Incendary, Mr. Bean, The Discovery Channel, The History Channel. I have worked with directors such as Tarsem, Matthew Rolston, Kathi Prosser, Lisa Mann and Floria Sigismondi.