Experience

Sharmilee Daru PR

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder

  • Mar 2016 - Present

  - Tutoring and handholding young companies to go from 0 to 1- Set up communication departments for brands- Conceptualisation, operations roll out, planning and implementation- Managing image and perception growth- Formulated framework for business operations with focus on top-line and bottom-line performance- Expertise in determining company’s mission and strategic direction- Streamlined business and communications strategies- Providing leadership to brands in the healthtech, edtech, sporttech, gametech, and other emerging spaces



4WD Gaming

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder

  • Mar 2022 - Present

  WINNER OF SHE AWARDS FOR GAMING IN 2022!- Currently working with some of the top Indian gaming companiesPreviously with Nazara:- Established them leaders in the Indian gaming ecosystem by developing core communication basis business strategy- Garnered investor attention for Nazara through a focused PR media approach- Devised the concept of ‘sachet information’: feeding small packs of enticing information well planned and strategically shared with the media to keep for use at a later stage, making Nazara a media favourite brand- Set up department, enhanced Nazara and its management via Thought Leadership and various Awards and Recognition opportunities



RED CONSULTING PVT LTD

• Co-Founder

  • Feb 2009 - Apr 2015

  Returned to take charge of the agency as Co-FounderAcquired multiple clients and companies in various business verticals including Corporate, NGOs Industry Associations etc.Managed to bring in multiple brands of Hindustan Unilever Ltd. (HUL), representing a large client baseGained expertise in FMCG crises and Marketing PR through multiple products and brandsManaged widespread media coverage across IndiaSupported HUL campaigns aa core member to exceed sales targets under the leadership of AartWeijburg, Ex-Head HHC, HULExplored opportunity to connect HUL brand with the Steve Waugh FoundationWorked closely with Steve Waugh to deliver a successful community programme in India



Reliance Industries Limited

• India
• Oil and Gas
• 700 & Above Employee

• Group Exe. Vice President - Corporate Communication

  • Dec 2007 - Jan 2009

  - Set up, created a framework and structured the corporate communications department- As a spokesperson, managed communications for Chairman’s Office - Managed crises communication, internal, external and press globally for all the verticals of the company - Set up, created a framework and structured the corporate communications department- As a spokesperson, managed communications for Chairman’s Office - Managed crises communication, internal, external and press globally for all the verticals of the company

• Co-Founder

  • Feb 2005 - Nov 2007

  - Built the company from ground zero to a 15 member strong team with media networks in all media towns and cities in India- Acquired multiple clients and companies, including HUL, in various business verticals including Corporate, NGO's Industry Associations etc.- Ensured the Consultancy’s turnover target of One Crore for the first year- Worked with multiple IP’s (Intellectual Properties) and conceptualised AFP’s (Advertiser Funded Programmes) - Built the company from ground zero to a 15 member strong team with media networks in all media towns and cities in India- Acquired multiple clients and companies, including HUL, in various business verticals including Corporate, NGO's Industry Associations etc.- Ensured the Consultancy’s turnover target of One Crore for the first year- Worked with multiple IP’s (Intellectual Properties) and conceptualised AFP’s (Advertiser Funded Programmes)



Beehive Consulting

• United States
• Information Technology & Services

• Partner

  • 2004 - 2005



GENESIS BCW

• India
• Public Relations and Communications Services
• 300 - 400 Employee

• Consulting Associate

  • 2004 - 2004

  - Gained experience in international lifestyle and hospitality brands including Louis Vuitton, LVMH and Radisson hotels- Supported the advertising and marketing functions for LV- Planned consumer based non media initiatives for the hotel group - Gained experience in international lifestyle and hospitality brands including Louis Vuitton, LVMH and Radisson hotels- Supported the advertising and marketing functions for LV- Planned consumer based non media initiatives for the hotel group



Perfect Relations

• India
• Public Relations and Communications Services
• 200 - 300 Employee

• Group Head

  • 2002 - 2003

  - Implemented campaign strategy via grassroots PR, effective networking in top 22 towns for high impact public outreach programs to garner maximum visibility among the target audience - Accredited recognition for outstanding performance on key campaigns - Implemented campaign strategy via grassroots PR, effective networking in top 22 towns for high impact public outreach programs to garner maximum visibility among the target audience - Accredited recognition for outstanding performance on key campaigns



Clea Public Relations

• India

• Consultant

  • 1998 - 1999

  - Managed the Singapore Tourism Board in India- Created the template for PR process and systems in accordance with tight brand policies followed by Singapore Tourism Board- Conceptualised and supervised a host of PR campaigns both media & non-media– Targeted at media, B2B audiences and international travellers- Active involvement in seminars and conferences - Managed the Singapore Tourism Board in India- Created the template for PR process and systems in accordance with tight brand policies followed by Singapore Tourism Board- Conceptualised and supervised a host of PR campaigns both media & non-media– Targeted at media, B2B audiences and international travellers- Active involvement in seminars and conferences