Experience

SinghBull Ventures

• Canada
• Professional Services
• 1 - 100 Employee

• Fractional CGO | Digital Integrator

  • Oct 2020 - Present

  Kelowna, Vancouver, Toronto, Mexico, USA SinghBull is the parent company of multiple businesses that are committed to transformation. We know that by sharing our gifts, we will help create a more beautiful world. One where businesses make a difference and the people leading them to look inward for the answers to lead by example.



Route Three Digital

• Canada
• Advertising Services

• Chief Marketing Officer

  • Jan 2010 - Present

  Vancouver BC Route Three Digital is a synergistic collective that pioneers the convergence of individuals, technology, and streamlined processes, propelling them into the expansive realm of digital possibilities. Our core ethos revolves around delivering digital solutions and strategies that harmonize seamlessly with a company’s financial objectives. This alignment facilitates transformative growth and scalability, empowering enterprises to evolve beyond boundaries. Our seasoned team collectively boasts… Show more Route Three Digital is a synergistic collective that pioneers the convergence of individuals, technology, and streamlined processes, propelling them into the expansive realm of digital possibilities. Our core ethos revolves around delivering digital solutions and strategies that harmonize seamlessly with a company’s financial objectives. This alignment facilitates transformative growth and scalability, empowering enterprises to evolve beyond boundaries. Our seasoned team collectively boasts over four decades of expertise across these pivotal domains. ► CBD (US) Cannabis (CAN) - (E-commerce, B2B, B2C) ► B2B SAAS - Automation, DAM, Employee Engagement ► Manufacturing - Industrial, Civil Engineering ► Medical Devices - Hearing Protection Devices (Certified Custom Fitter) ► IT & Managed Services: SkySail technologies, SelectCom ► Eco Friendly Consumer Products - Pela Case ► Consumer Packaged goods - Trueleaf, JawDrop, Novus Life ► Growth & Acceleration - eRational Marketing, Republix ► Agency (Brand & Marketing) - WOW Branding, LinkedIntoLeads

• Director Business Development

  • Sep 2010 - Dec 2018

  Vancouver, Canada Area Results-oriented Director Business Development with 12 years of business development, marketing and project management experience in the high tech, hospitality and agro-tourism industries ►►►By understanding your business today, we get you on track for tomorrow. Route Three Marketing, developing a route to success. RouteThree is a integrated marketing company that focuses on 3 pillars: Route, Revenue & Relationships.



MAKR Group

• Canada
• Executive Offices
• 1 - 100 Employee

• Digital Transformation Strategist

  • Jan 2021 - Jun 2023

  Kelowna, British Columbia, Canada Sharmila has a diverse background in corporate branding, recruiting and digital marketing. She has not only led teams in fulfilling the vision of her clients, she also has thousands of hours of experience in the trenches executing organic content and paid advertising campaigns. Sharmila is also notoriously known for her passion for providing direction and roadmaps. Sharmila’s roadmaps focus on digital customer journeys impacting all cross-functional departments and teams in B2B and… Show more Sharmila has a diverse background in corporate branding, recruiting and digital marketing. She has not only led teams in fulfilling the vision of her clients, she also has thousands of hours of experience in the trenches executing organic content and paid advertising campaigns. Sharmila is also notoriously known for her passion for providing direction and roadmaps. Sharmila’s roadmaps focus on digital customer journeys impacting all cross-functional departments and teams in B2B and eCommerce businesses. In her role at MAKR Sharmila worked on 4 high-level projects encompassing web, development, asset management and Digital Transformation. Show less



eRational

• Canada
• Advertising Services
• 1 - 100 Employee

• vCMO | Growth as a Service

  • Sep 2019 - Jan 2021

  We partner with awe.some* businesses to implement proven, agile growth strategies – all to fuel your team’s dreams. And, when we say partner, we mean a true strategic partnership (instead of pre-packaged promises or one-size-fits-all solutions). If you have high-growth potential, we’ll even guarantee your investment. *awe.some businesses are led by Ambitious, Wonderful Entrepreneurs with Sustainable, Ongoing Market Expansion goals. We’ve united a team of elite B2B marketing… Show more We partner with awe.some* businesses to implement proven, agile growth strategies – all to fuel your team’s dreams. And, when we say partner, we mean a true strategic partnership (instead of pre-packaged promises or one-size-fits-all solutions). If you have high-growth potential, we’ll even guarantee your investment. *awe.some businesses are led by Ambitious, Wonderful Entrepreneurs with Sustainable, Ongoing Market Expansion goals. We’ve united a team of elite B2B marketing agencies to create a true partner network & deliver an integrated, multi-channel approach – Growth as a Service. Collectively, we’ve served over 350 clients and helped them generate over $50M in new revenue over the last 5 years. Let us do the heavy lifting - stop wasting your marketing dollars & focus on what you do best. Our team will equip you with the People, Processes & Technology you need to accelerate your growth at all stages. We’re constantly testing new approaches so we can double-down on what’s working now, “fail fast,” share insights & data with partners, and pivot to alternative solutions with confidence. Learn more about our Our Clients, Our Values & Your Growth potential here: https://erational.com Show less



NextHome, Inc.

• United States
• Real Estate
• 400 - 500 Employee

• Digital Sales Strategist - British Columbia

  • Nov 2015 - Nov 2019

  Vancouver, Canada Area Working with a National team of business-transforming Digital Strategists. The mandate is to continue and accelerate the transformation of a previously print-only organization into a robust mixed media organization (digital and print). Other responsibilities include: ► Working with the following sales teams for: Western Living, Vancouver Magazine, New Home and Condo Guide. ► Working with the western region to discover benefits of online advertising throughout the sales… Show more Working with a National team of business-transforming Digital Strategists. The mandate is to continue and accelerate the transformation of a previously print-only organization into a robust mixed media organization (digital and print). Other responsibilities include: ► Working with the following sales teams for: Western Living, Vancouver Magazine, New Home and Condo Guide. ► Working with the western region to discover benefits of online advertising throughout the sales organization and with B2B clients (condo builders, home builders, land developers, rental property managers). ► Premier Google Partner - Worked with a Digital Team which led an initiative whereby YP NextHome was invited to become a Premier Partner with Google Canada for the Canadian Real Estate channel - the first qualified invitee by Google Canada into the Real Estate channel (Jan 2016). ► Growing digital revenues for YP NextHome West (Western Living, Vancouver Magazine, New Home and Condo Guide) by providing performance-based online advertising with an absolute focus on regional real estate audiences. Learn More: www.ypnexthome.ca Show less



True Leaf Medicine Inc.

• Marketing Director & Strategist

  • Jan 2014 - Oct 2015

  Vancouver British Columbia, Canada True Leaf is a Quality of Life company specializing in creating both Hemp and Cannabis products. Quality of life has been well documented as the key factor to happiness and longevity. As The Quality of Life Company, True Leaf is dedicated to enhancing lives by improving wellness for humans and pets. MARKETING DIRECTOR As the Marketing Director my role is to build out internal and external systems in correlation with the new health regulations as it pertains to medical cannabis for… Show more True Leaf is a Quality of Life company specializing in creating both Hemp and Cannabis products. Quality of life has been well documented as the key factor to happiness and longevity. As The Quality of Life Company, True Leaf is dedicated to enhancing lives by improving wellness for humans and pets. MARKETING DIRECTOR As the Marketing Director my role is to build out internal and external systems in correlation with the new health regulations as it pertains to medical cannabis for humans and pets. In addition the role involves the following: ► Develop marketing strategy and planning ► Develop business plan with marketing budget ► Work with marketing team to develop communications plan and execute ► Implement all digital and communications strategies ► Construct a robust eCommerce plan for direct to consumer distribution ► Recruit and train developers and designers ► Project Manage marketing initiatives ► Conduct competitive Intelligence of other Licensed Producers and Pet nutrition companies ► Manage and monitor all social media channels ► Execute marketing and PR campaigns. PRODUCTS True Leaf Pet is a product line for pets focusing primarily on Pet Supplements, Pet Functional treats and Pet medications. Show less



WOW Branding

• Canada
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Nov 2008 - Apr 2010

  Vancouver, Canada Area Duties in this role included: **Managing clients for branding identity and web development projects. ** work with CEO plan out annual marketing and business projections for year. ** Research and find the best web platform for a branding agency to adopt and become more digital with its service offerings. ** Recruit, hire and train web designer(s) and interns as apart of digital team ** Developed new strategic business partnerships and prospected new clients ** Managed… Show more Duties in this role included: **Managing clients for branding identity and web development projects. ** work with CEO plan out annual marketing and business projections for year. ** Research and find the best web platform for a branding agency to adopt and become more digital with its service offerings. ** Recruit, hire and train web designer(s) and interns as apart of digital team ** Developed new strategic business partnerships and prospected new clients ** Managed day to day office, branding team, projects and account management. Show less



Vivonet

• Canada
• Hospitality
• 1 - 100 Employee

• Marketing Communications & Brand manager

  • Dec 2007 - Nov 2008

  Vancouver, Canada Area Worked in a web based - SAAS company to manage a family of brands Halo POS and ZATA. Duties included: ** Managed, trained and mentored Marketing Coordinator to learn the online world and execute campaigns such as PPC, SEO, and Email blasts. ** Attended corporate Tradeshows and assisted sales with lead generation activities ** Worked with Affiliates and Listing websites to gather online leads.



Givex

• Canada
• IT Services and IT Consulting
• 100 - 200 Employee

• Online Marketing Communications Specialist (Marqui CMS)

  • Jan 2007 - Dec 2007

  Vancouver, Canada Area Marketing Communications Specialist for CMS software company. ** Worked with SEO company to run PPC campaigns ** Developed Landing page strategies to better funnel leads and increase conversions. ** Conducted Webinars with Google & Marketing Sherpa to get hot leads. ** Worked with Brand Agency to re-brand and execute new website. Assisted in Wireframe and layout of website.



Simply Marketing Inc

• Marketing Manager (Online)

  • Jun 2005 - Jan 2007

  Vancouver, Canada Area Responsibilities: Managing and training an ecommerce marketing team of 3+. Other duties included driving and developing guerilla and online campaigns to drive traffic to 30+ websites to reach a 3-time return on investment. Other strategic duties included ** Communication planning and budgeting ** Hiring and training Web Designer and Marketing Coordinator ** Managing 3 business lines with 30 eccommerce web platforms



Transoft Solutions

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Communications Specialist

  • 2002 - 2005

  Richmond, BC Civil Engineering Design software for road transportation, parking lot development and air vessel roadway construction. I managed all the tactical marketing efforts for products such as AutoTURN, GuidSIGN and ParkCAD. Duties Include: **Organized software launch parties from booking venue, preparing invites, compiling lists and delegate keynote speakers and food prep. **Developed a crisis management process and strategy to deal with software launches that contained bugs which… Show more Civil Engineering Design software for road transportation, parking lot development and air vessel roadway construction. I managed all the tactical marketing efforts for products such as AutoTURN, GuidSIGN and ParkCAD. Duties Include: **Organized software launch parties from booking venue, preparing invites, compiling lists and delegate keynote speakers and food prep. **Developed a crisis management process and strategy to deal with software launches that contained bugs which resulted in major liability lawsuits **Manage media relations vendors, coordinate and design advertising for print and web, direct mail, sales promotions, event planning, business to business sales and market research. Managed a marketing budget of 400K. Show less