Experience

Moore Ruble Yudell Architects & Planners

• United States
• Architecture and Planning
• 1 - 100 Employee

• Principal

  • Jan 2019 - Present

  Director of Strategy and Development Director of Strategy and Development



Sharlene Silverman Consulting

• Greater Los Angeles Area

• Principal

  • Jan 2010 - Present

  Consultant to the design industry specializing in strategic planning, market analysis, market expansion, and positioning strategies. Conduct external perception surveys, research market sector trends and industry drivers, and coach design professionals in developing client relationships. Work with AEC industry firms to identify, recruit and develop next generation of leadership. Consultant to the design industry specializing in strategic planning, market analysis, market expansion, and positioning strategies. Conduct external perception surveys, research market sector trends and industry drivers, and coach design professionals in developing client relationships. Work with AEC industry firms to identify, recruit and develop next generation of leadership.



Arup

• United Kingdom
• Design Services
• 700 & Above Employee

• Associate Principal I BD Leader

  • Sep 2016 - Feb 2018



Gensler

• United States
• Architecture and Planning
• 700 & Above Employee

• Firmwide Marketing Leader

  • Sep 2012 - Mar 2014

  Led the global marketing team working across 46 offices in 14 countries to facilitate the growth and expansion of the firm’s offices, market sectors and client relationships. Collaborated with the Executive Leadership and Board of Directors to develop strategies to align marketing across nine global regions and 27 Practice Areas. Worked closely with practice area experts to develop positioning strategies in the Community, Lifestyle, Workplace and Health and Wellness sectors. Led the global marketing team working across 46 offices in 14 countries to facilitate the growth and expansion of the firm’s offices, market sectors and client relationships. Collaborated with the Executive Leadership and Board of Directors to develop strategies to align marketing across nine global regions and 27 Practice Areas. Worked closely with practice area experts to develop positioning strategies in the Community, Lifestyle, Workplace and Health and Wellness sectors.



The Coxe Group

• Partner

  • Jan 2000 - Dec 2009

  Provided management consulting services to architectural practices, planning firms, landscape architects, engineers and owners in the areas of strategic planning, marketing, executive coaching, leadership transition and mergers and acquisitions. Led Marketing Professionals Workshop and Marketing Coordinators Clinic. Facilitated retreats and partnership meetings. Researched market sector trends and conducted client audits. Provided management consulting services to architectural practices, planning firms, landscape architects, engineers and owners in the areas of strategic planning, marketing, executive coaching, leadership transition and mergers and acquisitions. Led Marketing Professionals Workshop and Marketing Coordinators Clinic. Facilitated retreats and partnership meetings. Researched market sector trends and conducted client audits.



Universal Studios Hollywood

• United States
• Entertainment
• 700 & Above Employee

• Director of Professional Services, Universal Creative

  • 1998 - 1999

  Responsible for overseeing the procurement of architecture, engineering and specialist consulting services for destination theme park, retail and resort projects in Spain, Japan and the US. Managed consultant relationships and contract progress during construction of Islands of Adventure in Orlando. Oversaw consultant pre-qualification, RFP process, selection and contract negotiation for new resorts and theme parks in Osaka and Spain and expansions to Citywalk and Universal Studios in Hollywood. Responsible for overseeing the procurement of architecture, engineering and specialist consulting services for destination theme park, retail and resort projects in Spain, Japan and the US. Managed consultant relationships and contract progress during construction of Islands of Adventure in Orlando. Oversaw consultant pre-qualification, RFP process, selection and contract negotiation for new resorts and theme parks in Osaka and Spain and expansions to Citywalk and Universal Studios in Hollywood.



Arup

• United Kingdom
• Design Services
• 700 & Above Employee

• Principal

  • 1991 - 1998

  Principal for Americas division of global multidisciplinary engineering firm with 70 offices in 22 countries. Led Strategic Planning, Marketing & Communications activities for 350-strong US practice; US representative on Arup's international strategy committees. Responsible for researching industry trends and environmental changes, conducting client perception surveys and post-occupancy interviews, formulating objectives and market sector positioning strategies and monitoring implementation efforts. Member of US management team that developed and implemented plans to expand offices geographically, diversify into new client sectors and establish new services in acoustics, communications, audio visual, transportation and civil engineering. Show less

• Business Development Leader

  • 1986 - 1991

  Established the Los Angeles Office in 1986 as part of 3-person team. Developed and implemented plans for growing the California practice from a staff of 4 to 130 in five years by identifying potential market sectors, developing client relationships, conducting research and positioning engineering leaders as experts in their clients' industries. Secured over 150 new projects including university research laboratories, hospitals, corporate facilities, theaters, libraries, museums and sports facilities. Show less