Experience

PCA | Multicultural Marketing & Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Strategy

  • Dec 2022 - Present

  Leading the development of strategy and media for clients looking to authentically target U.S. multicultural and global Asian audiences. Keeping up with constantly changing demographic data and consumption trends to make recommendations for complex audience segments with sub-groups that are diverse in nationalities, ethnicities, generational differences, and cultural philosophies.

• Strategic Planning Manager

  • May 2018 - Dec 2022

  Utilizing both data driven consumer insights and a personal understanding of the market to drive the development of branding, marketing, creative, and communications solutions - which span across a 360 approach including traditional and digital advertising, social, PR, events, and community engagement.

• Marketing Production Specialist

  • Oct 2017 - Sep 2018

  Conceptualized, planned, and executed a range of marketing campaigns and events for clients. Also responsible for media planning and buying, ad trafficking, media monitoring, performance reports and campaign recaps. Experienced in setting up and managing ads for clients, with a proficiency across multiple digital advertising platforms including Google Ads, Facebook Ad Manager, Twitter Ads, Google Analytics, and DoubleClick Campaign Manager.



Human Resources Online

• Singapore
• Business Content
• 1 - 100 Employee

• Regional Producer, Human Resources Magazine

  • Jan 2015 - Jun 2016

  Developed content and managed B2B events including 5 conferences and 2 award shows for Human Resources Magazine, with up to 800+ attendees and 30+ staff per event. Conducted extensive market research and connected with high-level executives from companies such as Google, General Motors, MasterCard, Unilever, Shell and more to identify the most profitable event topics. Also responsible for the copywriting of marketing collateral including websites, press releases, newsletters, digital ad copies, and event guidebooks- overseeing the design and publishing of all event content. Determined company expenditures for each event and monitored budget (P&L), collaborating with sales teams to generate over $150,000 in revenue per event on a bi-monthly basis and regularly exceeded company's profit targets. Completed Projects: - Workforce Mobility Interactive 2015 (Singapore) - Recruitment Interactive 2015 (Singapore) - Employee Benefits Asia 2015 (Singapore) - Vendors of the Year Awards 2015 (Malaysia) - Workforce Mobility Interactive 2016 (Singapore) - Asia Recruitment Awards 2016 (Malaysia) - Training & Development Asia 2016 (Singapore) Show less



Singapore Business Federation

• Singapore
• International Trade and Development
• 100 - 200 Employee

• Assistant Manager (National Productivity Office)

  • Apr 2014 - Dec 2014

  Developed event content and marketing strategy for a $2.5 million government-sponsored conference and award show to generate awareness of new business productivity initiative, attended by the Singapore Prime Minister and 750+ executives. Coordinated award show development between panel of judges comprised of C-level industry executives, government leaders, and research firm. Prepared comprehensive post-event reports for submission to the Ministry of Finance. Completed Projects:- National Productivity Month Launch Conference 2014- Inaugural Singapore Productivity Awards 2014 Show less

• Conference & Event Executive

  • Mar 2013 - Mar 2014

  Developed program content and marketing material for large scale local and international business conferences and events. Coordinated with 80 renowned presenters for 1,500-attendee international business summit, including leaders from Bain & Company, World Bank Group, and South East Asia’s Control Risk. Supervised 30+ student ambassadors at 4-day business summit attended by business elites from throughout Asia and Russia/CIS. Completed Projects:- APEC Business Advisory Council 2013- Russia-Singapore Business Forum 2013- Global Entrepolis @ Singapore 2013 Show less



Eliada Homes

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Residential Counselor

  • May 2011 - Jun 2012

  Explored the behavioral psychology field through a post-grad internship as a residential counselor at a Psychiatric Residential Treatment Facility (PRTF) for children aged 7 to 17 with various acute behavioral diagnoses, utilizing Therapeutic Crisis Intervention. Trained in CPR/First Aid, Bloodborne Pathogen, Sedcare, and Special Populations. Explored the behavioral psychology field through a post-grad internship as a residential counselor at a Psychiatric Residential Treatment Facility (PRTF) for children aged 7 to 17 with various acute behavioral diagnoses, utilizing Therapeutic Crisis Intervention. Trained in CPR/First Aid, Bloodborne Pathogen, Sedcare, and Special Populations.



Morey's Piers & Resorts

• United States
• Travel Arrangements
• 100 - 200 Employee

• Work & Travel Program (Lifeguard & Park operations)

  • May 2009 - Jul 2009