Sharisel Maduro

Online Marketing Specialist at Building Depot
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Contact Information
us****@****om
(386) 825-5501
Location
Willemstad, Curacao
Languages
  • English -
  • Dutch -
  • Spanish -
  • Papiamentu -

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Experience

    • Curaçao
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Online Marketing Specialist
      • Apr 2021 - Present

      Create, develop, implement, and manage online-and-offline marketing campaigns that promote the company, its products and services. • Create content across 8 social channels, ensuring a cohesive online brand identity. • Grew the company's social media channels with more than 2,5K followers, maintaining a 5% engagement rate in less than 6 months. • Collaborated with other teams to design online and offline, organic and paid media campaigns, resulting in a 10% increase in revenue, in less than 6 months. • Introduced new & innovative social media solutions, to reach a younger audience. • Created viral video with 98K + views, increasing brand awareness among target demographics. • Track, analyzed and report monthly analytics and KPIs to management using Google analytics, Facebook insights, and other report programs. • Wrote, developed and produced short video content on TikTok, resulting in 165% increase in follower growth in 6 months. • Coordinate with the team to identify and hire influencers for paid collaborations. • Design various advertisement for all social media channels, resulting into 15% more store traffic and sales • Create various email marketing campaigns, resulting into 5% more sales. • Develop and implement creative strategies to ensure all campaigns are optimize for their specific target groups. Show less

    • Business Consulting and Services
    • Commercial Manager
      • Oct 2020 - May 2021

      Grow and maintain profitable relationships with clients, while overseeing different projects and new business opportunities. Achievements: • Designed and implemented a strong company brand identity resulting in an increase of 5% more clients, in less than 6 months. • Developed, wrote, and presented a project plan for an insurance company, ensuring that the company maintains smooth operations and high standards of customer service during the Covid-19 pandemic. • Coordinated a project with a politician to put young entrepreneurs in the spotlight, resulting in the political party receiving 9.5% more votes from the public. • Designed the company's website, ensuring a cohesive online brand identity. Show less

    • Motor Vehicle Manufacturing
    • Customer Relations and Marketing Coordinator
      • Dec 2016 - Mar 2021

      Conduct market research and organized events for customers while strategizing and implementing marketing, branding and advertising plans that contributed to improving the brand's profitability. Achievements: • Grew the company's social media channels with more than 7K followers, maintaining a 55% engagement rate in less than 12 months. • Created content across 4 social channels, ensuring a cohesive online brand identity. • Tracked, analyzed & reported analytics KPIs to managers. • Wrote & produced short video content on social media channels, resulting in a 750% increase in follower growth. • Collaborated with other teams to design organic and paid media campaigns, resulting in a 35% increase in sales. • Wrote copy for social posts with 100% grammatical accuracy. • Coordinated with other teams to identify and hire content creators for paid collaborations. • Created viral videos with 100K + views, increasing brand awareness among target demographics. • Communicated with customers through various channels, while solving complaints, resulting in a 65% higher customer satisfaction ratio and 50% returning customers. • Planned, organized and hosted monthly events for customers. Show less

    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Marketing Intern
      • Feb 2015 - Jun 2015

      Gained exposure to the several cost components to send mail abroad for each country and compared the selling price of each service, taking into account the desired profit margin. Gained exposure to the several cost components to send mail abroad for each country and compared the selling price of each service, taking into account the desired profit margin.

Education

  • University of Curacao, Dr Moises da Costa Gomez
    Bachelor of Applied Science (BASc), Marketing Management
    2012 - 2016
  • Maria Immaculata Lyceum
    College Preparatory, Economy & Society
    2006 - 2012

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