Campaign Manager

• Sep 2022 - Present

Campaign Manager

• Dec 2019 - Present

Ad Operations Specialist

• May 2017 - Feb 2018

Associate II

• Apr 2015 - Oct 2016

-To perform Quality Checks for the Campaign Requests. -To look after the campaign Requests and set them up live in timely manner. -Delivering to client with accurate and error free work with good turnaround time and helping the clients to implement the right tags to increase their Brand name. -Responsible for training newly appointed members and maintaining the necessary training sessions for the teams. -Checking for issues of the creatives and fixing them per the… Show more -To perform Quality Checks for the Campaign Requests. -To look after the campaign Requests and set them up live in timely manner. -Delivering to client with accurate and error free work with good turnaround time and helping the clients to implement the right tags to increase their Brand name. -Responsible for training newly appointed members and maintaining the necessary training sessions for the teams. -Checking for issues of the creatives and fixing them per the criteria and Research & implement policy procedures to advise the campaign to perform better. -Trafficking of the different types of creatives for the publisher support (DFP) and also troubleshooting the same. -Analyze the performance level of the Ad and give feedback to the clients. -Educating Clients on new products and features and best practices. - Complete work flow of Site review, Suggestions, GPT tagging, Troubleshooting and Remnant management. - Review the new site and their current setup and help in re-tagging their site. - Suggest client on ad slots position for their site via recommendation document. - Once approved create Ad units in DFP and generate GPT tags it may be Sync, Async, SRA enable or disable completely depends on client requirement. - Generated tags are sent to client to implement on site and once it’s done. QA is performed to see if tags are implemented properly. Once everything is setup, provide inventory forecast as per request. - Trafficking direct campaigns and remnant campaigns as per client requirements. - Remnant setup is done with help of their network partners. - Network report once in 15 days to see network performance and optimize the remnant setup as per network’s fill rate and ecpm. - Troubleshooting issues like ad slot serving blanks. - Generate performance report and discrepancy report for direct campaigns/ remnant campaigns and make necessary changes to help campaign to deliver in full. Show less -To perform Quality Checks for the Campaign Requests. -To look after the campaign Requests and set them up live in timely manner. -Delivering to client with accurate and error free work with good turnaround time and helping the clients to implement the right tags to increase their Brand name. -Responsible for training newly appointed members and maintaining the necessary training sessions for the teams. -Checking for issues of the creatives and fixing them per the… Show more -To perform Quality Checks for the Campaign Requests. -To look after the campaign Requests and set them up live in timely manner. -Delivering to client with accurate and error free work with good turnaround time and helping the clients to implement the right tags to increase their Brand name. -Responsible for training newly appointed members and maintaining the necessary training sessions for the teams. -Checking for issues of the creatives and fixing them per the criteria and Research & implement policy procedures to advise the campaign to perform better. -Trafficking of the different types of creatives for the publisher support (DFP) and also troubleshooting the same. -Analyze the performance level of the Ad and give feedback to the clients. -Educating Clients on new products and features and best practices. - Complete work flow of Site review, Suggestions, GPT tagging, Troubleshooting and Remnant management. - Review the new site and their current setup and help in re-tagging their site. - Suggest client on ad slots position for their site via recommendation document. - Once approved create Ad units in DFP and generate GPT tags it may be Sync, Async, SRA enable or disable completely depends on client requirement. - Generated tags are sent to client to implement on site and once it’s done. QA is performed to see if tags are implemented properly. Once everything is setup, provide inventory forecast as per request. - Trafficking direct campaigns and remnant campaigns as per client requirements. - Remnant setup is done with help of their network partners. - Network report once in 15 days to see network performance and optimize the remnant setup as per network’s fill rate and ecpm. - Troubleshooting issues like ad slot serving blanks. - Generate performance report and discrepancy report for direct campaigns/ remnant campaigns and make necessary changes to help campaign to deliver in full. Show less

Sr. Campaign Manager

• Oct 2011 - Apr 2015

Business analyst : - Ad Trafficker !! Work description: Working on Publisher and Advertiser part of the AdOperations. Tools - Worked ON: DART For Publishers/Premium (DFP) DART for Advertiser (DFA) Doubleclick Campaign Manager (DCM) Process handling at present: IBS (Internet Broadcasting services) In IBS (Internet Broadcasting services) we follow below steps: Basically there are 3 major Steps to complete a request/task. REVIEW… Show more Business analyst : - Ad Trafficker !! Work description: Working on Publisher and Advertiser part of the AdOperations. Tools - Worked ON: DART For Publishers/Premium (DFP) DART for Advertiser (DFA) Doubleclick Campaign Manager (DCM) Process handling at present: IBS (Internet Broadcasting services) In IBS (Internet Broadcasting services) we follow below steps: Basically there are 3 major Steps to complete a request/task. REVIEW, TRAFFICKING and QUALITY ASSURANCE REVIEW: Initially we need to review the Insertion order sheet and Ad creative’s which are provided by clients. If everything is set next step is trafficking. TRAFFICKING: As per IO we need to traffic the request. Publisher and AdNetwork end Trafficking Understanding the request with the help of provided IO’s which has all the details for the campaign. Set up the campaign on the various Ad servers. Campaign part Create the campaigns under the given Ad Provider. Booking the inventory for the campaign Creative part Types of creative Richmedia, flash ads, GIF images, Click Commands [Click tracker] and Pixels [Impression tracker] Personal Expression, Mobile Ad, Video Ad, Text link(Messenger Text link and Inline Text link) and Dynamic Text link. 3rd Party tags: DART, ATLAS, Eye wonder, Eye Blaster Insert the Macros QUALITY ASSURANCE: Have done Quality check for all the tasks worked on.

Campaign Manager - Email Marketing!

• Oct 2011 - Apr 2015

Campaign Management Specialist: Setting up and monitoring Email marketing campaigns using an Epsilon interactive tools called DREAM & Dream Mail which run on Dallas server. This tool is used to deploy large scale campaigns to promote a product, company, service, newsletter, or website by sending email messages. It also enables you to optimize your campaign by letting you personalize, target and validate the messages that you send out as a part of the campaign to… Show more Campaign Management Specialist: Setting up and monitoring Email marketing campaigns using an Epsilon interactive tools called DREAM & Dream Mail which run on Dallas server. This tool is used to deploy large scale campaigns to promote a product, company, service, newsletter, or website by sending email messages. It also enables you to optimize your campaign by letting you personalize, target and validate the messages that you send out as a part of the campaign to subscribers. Managing Procter and gamble (P&G) a top 10 and the most voluminous client also Ooshop and Yves Rocher which are one of the most complex french clients. Understanding, preparing and executing ongoing email sequences, mobile Ad-Campaigns, new campaigns and day-to-day activities. Building email Ad-Campaign setup including HTML coding and optimizing existing creative, list work, targeting customer, Image Hosting, creation of online version web pages, testing, scheduling, deployment and report tracking. Making use of HTML and CSS coding in the Ad campaigns and personalizing customer data and Subject line personalization using PERL Scripting and Java Script. Working on PSD to HTML conversion using Photoshop and Dream weaver (with the help of creative designer). Executing flawless and timely deployments of email marketing campaigns; one-time, recurring and dynamic content driven. Performing various reporting duties and improving the same based upon the current metrics which include post deployment tracking, managing number of email openers, monitoring click through rates per campaign, website activity, etc. Performing segmentation of data files to target customers and list management. Performing spam and deliverability testing and analyze campaign results and make recommendations based on campaign performance insights. Ensure CAN-SPAM compliance for email campaign. Working closely with the Channel Marketing Manager to develop new performance strategies for upcoming email campaigns.