Sharif Hashem
Sales Director at LANA Bio Cosmetics- Claim this Profile
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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French Limited working proficiency
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Creoles and pidgins, English-based Full professional proficiency
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Wolof (Senegal & Gambia) Limited working proficiency
Topline Score
Bio
Phillip House
I worked with Sharif for three years and it was a great pleasure. Sharif is a true team player who once he has set his mind to it will pull out all the stops to achieve his and the team goal. Sharif finds it easy to form fruitful business relationships with ease, both for the short term and the long term. His commercial knowledge is outstanding and he understands that the key to hitting any target is good communication, be that internal or external. His knowledge of FMCG and the whole retail sector means that he is able to make the correct plan at the first time in asking. He has an almost unique understanding of the challenges faced by the FMCG sector in Africa alongside understanding what it takes to do business in the Middle East. On top of all of this, working with Sharif is great fun and I look forward to the day when we will be able to work together again.
Ali Al-Aggad
I worked with Sharif for over a year from 2014 to 2015, when he was the General manager of Unipal-CWA. Sharif can be considered an expert in the Sub-Saharan FMCG. He is a hardworking, passionate leader, his genuine care about his team enables him to get commitment rather than compliance. I wish him all the best and I hope our path cross again.
Phillip House
I worked with Sharif for three years and it was a great pleasure. Sharif is a true team player who once he has set his mind to it will pull out all the stops to achieve his and the team goal. Sharif finds it easy to form fruitful business relationships with ease, both for the short term and the long term. His commercial knowledge is outstanding and he understands that the key to hitting any target is good communication, be that internal or external. His knowledge of FMCG and the whole retail sector means that he is able to make the correct plan at the first time in asking. He has an almost unique understanding of the challenges faced by the FMCG sector in Africa alongside understanding what it takes to do business in the Middle East. On top of all of this, working with Sharif is great fun and I look forward to the day when we will be able to work together again.
Ali Al-Aggad
I worked with Sharif for over a year from 2014 to 2015, when he was the General manager of Unipal-CWA. Sharif can be considered an expert in the Sub-Saharan FMCG. He is a hardworking, passionate leader, his genuine care about his team enables him to get commitment rather than compliance. I wish him all the best and I hope our path cross again.
Phillip House
I worked with Sharif for three years and it was a great pleasure. Sharif is a true team player who once he has set his mind to it will pull out all the stops to achieve his and the team goal. Sharif finds it easy to form fruitful business relationships with ease, both for the short term and the long term. His commercial knowledge is outstanding and he understands that the key to hitting any target is good communication, be that internal or external. His knowledge of FMCG and the whole retail sector means that he is able to make the correct plan at the first time in asking. He has an almost unique understanding of the challenges faced by the FMCG sector in Africa alongside understanding what it takes to do business in the Middle East. On top of all of this, working with Sharif is great fun and I look forward to the day when we will be able to work together again.
Ali Al-Aggad
I worked with Sharif for over a year from 2014 to 2015, when he was the General manager of Unipal-CWA. Sharif can be considered an expert in the Sub-Saharan FMCG. He is a hardworking, passionate leader, his genuine care about his team enables him to get commitment rather than compliance. I wish him all the best and I hope our path cross again.
Phillip House
I worked with Sharif for three years and it was a great pleasure. Sharif is a true team player who once he has set his mind to it will pull out all the stops to achieve his and the team goal. Sharif finds it easy to form fruitful business relationships with ease, both for the short term and the long term. His commercial knowledge is outstanding and he understands that the key to hitting any target is good communication, be that internal or external. His knowledge of FMCG and the whole retail sector means that he is able to make the correct plan at the first time in asking. He has an almost unique understanding of the challenges faced by the FMCG sector in Africa alongside understanding what it takes to do business in the Middle East. On top of all of this, working with Sharif is great fun and I look forward to the day when we will be able to work together again.
Ali Al-Aggad
I worked with Sharif for over a year from 2014 to 2015, when he was the General manager of Unipal-CWA. Sharif can be considered an expert in the Sub-Saharan FMCG. He is a hardworking, passionate leader, his genuine care about his team enables him to get commitment rather than compliance. I wish him all the best and I hope our path cross again.
Credentials
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Finance for Non-Finance Managers
Mondelēz InternationalJun, 2013- Oct, 2024 -
Business Basics
BTSApr, 2013- Oct, 2024 -
"Crucial Conversations" Training
VitalSmartsJan, 2012- Oct, 2024 -
Advanced Coaching Skills
Gameplan Solutions FZ LLCJan, 2012- Oct, 2024 -
"Train the Manager" Workshop
GallupJan, 2011- Oct, 2024 -
Advanced Leadership Skills
Gameplan Solutions FZ LLCJan, 2011- Oct, 2024 -
Key Account Management
Gameplan Solutions FZ LLCJan, 2011- Oct, 2024 -
"Essential Negotiator" Training
MarsJan, 2010- Oct, 2024 -
Advanced Selling Skills
Gameplan Solutions FZ LLCJan, 2010- Oct, 2024
Experience
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LANA Bio Cosmetics
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Cameroon
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Cosmetics
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1 - 100 Employee
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Sales Director
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Jan 2023 - Present
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Director- Strategy & Transformation
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Jul 2021 - Dec 2022
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Business Owner
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Apr 2020 - Jun 2021
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Tudor Rose International
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Commercial Director- MEA
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Apr 2016 - Mar 2020
- Managing a Portfolio that consists of JDE Coffee (Kenco, MaxwellHouse, & L'or), Halo Top Ice-Cream, East Coast BakeHouse Cookies, Jordan’s Dorset Ryvita, Organix, Kraft, among other Brands - Managing existing clients, growing potential partners, and recruiting new distributors within the Region - P&L - Full Sales and Marketing responsibility - Managing a Portfolio that consists of JDE Coffee (Kenco, MaxwellHouse, & L'or), Halo Top Ice-Cream, East Coast BakeHouse Cookies, Jordan’s Dorset Ryvita, Organix, Kraft, among other Brands - Managing existing clients, growing potential partners, and recruiting new distributors within the Region - P&L - Full Sales and Marketing responsibility
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UNIPAL Central & West Africa
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Cameroon
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Manufacturing
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1 - 100 Employee
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General Manager
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Jun 2014 - Jul 2015
- Sole Distributors for a Portfolio consisting of P&G, Heinz, Mondelez, Kellogg's, & Red Bull - Headed a Region that consists of 8 Countries: Cameroon & Gabon (Direct Distribution), D.R.C, Chad, Equatorial Guinea, Central African Republic, Sao Tome, and Brazzaville (Indirect Distribution) - Full RTM responsibility - P&L Ownership - Managed a Company with 147 in Head Count - Responsible for Growing the Business Vertically and Horizontally - Sole Distributors for a Portfolio consisting of P&G, Heinz, Mondelez, Kellogg's, & Red Bull - Headed a Region that consists of 8 Countries: Cameroon & Gabon (Direct Distribution), D.R.C, Chad, Equatorial Guinea, Central African Republic, Sao Tome, and Brazzaville (Indirect Distribution) - Full RTM responsibility - P&L Ownership - Managed a Company with 147 in Head Count - Responsible for Growing the Business Vertically and Horizontally
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Mondelēz International
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Sales Manager (West Africa, South Africa, & Sudan)
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Dec 2012 - May 2014
- Covered a Region consisting of 22 countries in the African Region, 4 strategic partners, and a portfolio that included Tang, Philadelphia Cheese, Cadbury Chocolate, LU, Oreo, & TUC Biscuits - Full RTM responsibility - New Product Launches - Responsible for all Trade Activations - P&L Responsibility - Covered a Region consisting of 22 countries in the African Region, 4 strategic partners, and a portfolio that included Tang, Philadelphia Cheese, Cadbury Chocolate, LU, Oreo, & TUC Biscuits - Full RTM responsibility - New Product Launches - Responsible for all Trade Activations - P&L Responsibility
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Key Account Manager
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Apr 2010 - Oct 2012
- Handled Carrefour Hypermarket, Carrefour Express, & Hyper Panda - Negotiated BDA's and ensured they were strictly enforced - Lead the CATMAN project in Carrefour Express - Ensured Sales Growth Targets are met - Managed a team consisting of 11 Merchandisers - Handled Carrefour Hypermarket, Carrefour Express, & Hyper Panda - Negotiated BDA's and ensured they were strictly enforced - Lead the CATMAN project in Carrefour Express - Ensured Sales Growth Targets are met - Managed a team consisting of 11 Merchandisers
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Market Brands ltd.
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United Kingdom
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Retail
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Sales Development Manager
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Apr 2006 - Jan 2010
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Finatrade
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Ghana
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Food and Beverage Services
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1 - 100 Employee
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National Sales Manager
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Aug 2003 - Mar 2006
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Education
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1999 - 2002
Sobey School of Business at Saint Mary's University
Bachelor of Commerce, Human Resources Management & Marketing
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