Sharif Khalil
Digital Marketing Specialist & Data Analyst at Good Feet Midwest- Claim this Profile
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English -
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French -
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Arabic -
Topline Score
Bio
Credentials
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Google Ads - Measurement Certification
GoogleAug, 2022- Sep, 2024 -
Google Ads Display Certification
GoogleAug, 2022- Sep, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Sep, 2024
Experience
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Good Feet Midwest
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Digital Marketing Specialist & Data Analyst
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Oct 2016 - Present
- Own the digital marketing process and handle all digital marketing efforts for 21 locations across the country.- Oversee the company’s digital footprint, identifying opportunities for the business to improve performance by optimizing its digital practices.- Work cross-functionally across marketing, IT, customer service and sales to optimize the website experience for existing and prospective customers.- Implement a proactive strategy for capturing customer feedback and manage an employee bonus system.- Identify opportunities for process improvement and recommend changes to improve efficiency or effectiveness.- Gathering, analyzing, and interpreting data to identify problems and suggest solutions.- Conduct data analysis to identify opportunities for new business processes or improvements to existing processes.- Analyze customer demographics and behaviors to determine factors that influence purchasing decisions. Show less
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Digital Marketing Specialist
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Oct 2012 - Oct 2016
- Plan, execute, monitor, and optimize ongoing digital marketing campaigns for 16 franchise locations in 12 different markets.- Manage email marketing and set up automations to increase brand recognition, increase new/repeat customers, drive awareness of ongoing promos and generate quality leads.- Handle all Social Media platforms for all locations. Monitor, listen and respond to users in a "Social" way. Respond to customer inquiries in a timely fashion and work with stakeholders to resolve all types of disputes.- Oversee brand design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, custom landing pages,YouTube, Twitter profile, and Website).- Create, budget, implement and monitor ongoing social media and PPC campaigns. Collaborate with marketing partners, outside vendors and internal marketing team to achieve desired goals.- Compile statistical analysis on each market including but not limited to, number of leads, type of leads, CPC in paid advertising, ROI on digital ad spend, conversion rates and desired KPIs.- Monitor trends in Social Media tools, applications, channels, design and strategy. Monitor competition and evaluate possible risk. Monitor keyword rankings using SEMRush and continue to optimize the website for a better customer experience.- Analyze data from Google analytics and inform management of findings, recommend campaign changes and implement them. - Analyze all digital campaigns and translate qualitative data into recommendations to achieve better results.- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.- Identify threats and opportunities in user generated content surrounding the business, report to appropriate management Show less
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Inside Sales Representative
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Oct 2009 - Oct 2012
- Handle incoming calls for 9 store locations- Answer questions, schedule appointments, follow up with missed opportunities and provide customer service when necessary- Managed my own time, self-starter, commissioned position
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Education
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2010 - 2014
Milwaukee School of Engineering
Bachelor of Business Management, Business, Management, Marketing, and Related Support Services -
2006 - 2010
South Milwaukee High School
High School diploma
Community
