Experience

Roc Nation

• United States
• Entertainment Providers
• 300 - 400 Employee

• Co-President, Roc Nation Label

  • Jun 2019 - Present



Alamo Records

• United States
• Musicians
• 1 - 100 Employee

• General Manager/Partner

  • Jul 2017 - Jun 2019



Translation/United Masters

• Head of Music Partnerships

  • Jul 2016 - Jul 2017



Atlantic Records

• Musicians
• 700 & Above Employee

• Senior Vice President of Marketing

  • Jul 2013 - Jul 2016

  Due to the success of micromanaging executions of MMG as VP of Marketing I was given the dual role of General Manager to oversee all aspects of the label moving forward. Also overseeing the Atlantic Records marketing department inclusive of marketing directors and support staff within. Given the responsibility for an active roster of over 20 artists. Maintaining budgets for the entire artist roster and T&E budgets for my employees on a quarterly basis. Ensuring each artist has a successful project rollout by executing all ideas, creative direction, strategic marketing and content necessary for the success of the artist, album, single and/or video releases. Leading the charge in devising full 360 plans to help brand the artist through touring, brand partnerships and merchandising.



Warner Records

• Musicians
• 200 - 300 Employee

• Vice President of Marketing

  • 2012 - 2013

  In new role began to identify unsigned talent that would bring value to the Warner Bros. roster. Along with marketing responsibilities acted as key liaison for the Maybach Music Group’s joint venture with Warner Bros. Devised the marketing plans and established creative direction for assigned Warner Bros artists and the entire MMG roster. Helped develop the MMG brand through roll-outs, merchandising and touring. Managed the P&L for MMG to ensure that efforts were not just successful but also profitable.

• Senior Director of Marketing

  • 2010 - 2012

  Acted as a liaison between artist and label, in regard to artist vision and how we can amplify and support the goals of the artist. Responsibilities increased as my roster of assigned artists grew to over five artists per quarter. Developed strategies to partner artists with outside brands that could help offset the costs of our marketing spend.



Island Def Jam Music Group

• Music
• 200 - 300 Employee

• Product Manager

  • 2005 - 2010

  Offered creative support on all assigned projects and monitored marketing spend to maintain campaign budgets. Oversaw marketing lead for developing artists in which I was responsible for setting up an immediate plan of action to introduce new artists to the market place. Key projects during my tenure included priority artists like Jay-Z, Nas and Fabolous. Offered creative support on all assigned projects and monitored marketing spend to maintain campaign budgets. Oversaw marketing lead for developing artists in which I was responsible for setting up an immediate plan of action to introduce new artists to the market place. Key projects during my tenure included priority artists like Jay-Z, Nas and Fabolous.



Roc-A-Fella Recods

• Junior Product Manager

  • 2002 - 2005

  Given the responsibility by Shawn “Jay-Z” Carter of creating and executing all aspects of an artist’s album project rollout. Coordinated with various departments (publicity, art, business & legal affairs, video production, sales etc.) to execute plans of success for each artist’s project. Acted as the liaison between artist management and the record label. Given the responsibility by Shawn “Jay-Z” Carter of creating and executing all aspects of an artist’s album project rollout. Coordinated with various departments (publicity, art, business & legal affairs, video production, sales etc.) to execute plans of success for each artist’s project. Acted as the liaison between artist management and the record label.