Digital Marketing Manager

• Apr 2022 - Present

In my present capacity, I am accountable for formulating and enhancing the digital marketing strategies for use in all digital channels (email, search engine optimization, social media, etc.). Create reports detailing the success of campaigns, patterns in user behaviour, and web traffic statistics for upper management review. My other job duties, includes the following: Create brand messaging standards to maintain consistency across all digital marketing media. Collect information and analyse it to get conclusions on how to improve future efforts. Develop and implement a digital media strategy to increase customer exposure, interaction, and eventual purchases. Establish and manage the campaign's top priorities, objectives, budget, and key performance indicators. Improve the company's online presence and consumer involvement by working on digital media channels efficiently. Assist in running and evaluating trials and conversion checks. Analyze the total client journey across all channels and points of contact. Administer the various conversion points for the instrument and continuously improve the user funnels. Develop landing pages and collaborate on improving the user experience. Leading and managing a team of digital marketing professionals, providing guidance, support, and training as needed. Collaborating with other departments, such as design, content, and IT, to ensure coordinated and effective digital marketing efforts. Furthermore, I inspire others to adopt cutting-edge technologies by demonstrating innovative thinking. Show less

Head of Digital Media

• Dec 2019 - Apr 2022

As Digital Marketing Head, I was held responsible for enhancing spending and performance based on the insights. I also dexterously steered and piloted digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. My other job duties include the following: Reviewed and circulated the performance of all digital marketing campaigns to evaluate against goals (ROI and KPIs). Created and implemented focused marketing strategies in tandem with brand positioning and potential. Administered the product positioning, messaging, and value propositions that differentiate brands in the marketplace. Reviewed the market trends, customer requirements, and the ecosystem to better identify & develop the market opportunities. Played a significant role in developing, growing, and maintaining the social media presence. Furthermore, I planned, created, and executed new and creative growth strategies. Show less

Digital Marketing Associate

• Jul 2017 - Oct 2019

Planning and coordinating digital marketing projects. Assist in developing digital marketing strategies, analyze campaign performance, and coordinate with vendors. Monitoring project progress, ensureing quality control, and identifying risks. Making competitor analysis to identify the trends adapted by competitors. Staying updated with industry trends and contribute to continuous improvement efforts. Planning and coordinating digital marketing projects. Assist in developing digital marketing strategies, analyze campaign performance, and coordinate with vendors. Monitoring project progress, ensureing quality control, and identifying risks. Making competitor analysis to identify the trends adapted by competitors. Staying updated with industry trends and contribute to continuous improvement efforts.

Admin & Sales Support Executive

• Feb 2014 - Oct 2016

Receivable Accounts and Sales Coordination

• Dec 2009 - Nov 2013