Shar'Day Porter
Media Director at Brand Story Experts- Claim this Profile
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Topline Score
Bio
Molly Burns
I've enjoyed working with Shar'Day over the past five or so years. She's always been professional, courteous, and fair in her negotiations with me. Shar'Day is focused on driving the Beall's Department Store brand forward and creating opportunities to attract new customers to the stores. In my twenty years of media sales, she stands out as one of the best clients I've had the opportunity and privilege to work with.
Deb McLean
Shar'Day has always been a pleasure to work with; demanding, but always fair. Her knowledge of media and in particular the digital space is remarkable and she stays on top of the latest changes in the industry. Her work ethic is also top notch as she handled a very heavy work load with a positive attitude while remaining accessible.
Molly Burns
I've enjoyed working with Shar'Day over the past five or so years. She's always been professional, courteous, and fair in her negotiations with me. Shar'Day is focused on driving the Beall's Department Store brand forward and creating opportunities to attract new customers to the stores. In my twenty years of media sales, she stands out as one of the best clients I've had the opportunity and privilege to work with.
Deb McLean
Shar'Day has always been a pleasure to work with; demanding, but always fair. Her knowledge of media and in particular the digital space is remarkable and she stays on top of the latest changes in the industry. Her work ethic is also top notch as she handled a very heavy work load with a positive attitude while remaining accessible.
Molly Burns
I've enjoyed working with Shar'Day over the past five or so years. She's always been professional, courteous, and fair in her negotiations with me. Shar'Day is focused on driving the Beall's Department Store brand forward and creating opportunities to attract new customers to the stores. In my twenty years of media sales, she stands out as one of the best clients I've had the opportunity and privilege to work with.
Deb McLean
Shar'Day has always been a pleasure to work with; demanding, but always fair. Her knowledge of media and in particular the digital space is remarkable and she stays on top of the latest changes in the industry. Her work ethic is also top notch as she handled a very heavy work load with a positive attitude while remaining accessible.
Molly Burns
I've enjoyed working with Shar'Day over the past five or so years. She's always been professional, courteous, and fair in her negotiations with me. Shar'Day is focused on driving the Beall's Department Store brand forward and creating opportunities to attract new customers to the stores. In my twenty years of media sales, she stands out as one of the best clients I've had the opportunity and privilege to work with.
Deb McLean
Shar'Day has always been a pleasure to work with; demanding, but always fair. Her knowledge of media and in particular the digital space is remarkable and she stays on top of the latest changes in the industry. Her work ethic is also top notch as she handled a very heavy work load with a positive attitude while remaining accessible.
Experience
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Brand Story Experts
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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Jul 2018 - Present
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Good Giant
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United States
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Advertising Services
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1 - 100 Employee
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Media Supervisor
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Mar 2017 - Present
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Sr. Media Planner/Buyer
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Sep 2012 - Present
All things media...print, radio, TV, outdoor, digital...no medium is left untouched.
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Bealls, Inc.
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United States
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Retail
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700 & Above Employee
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Radio & Interactive Media Buyer
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Sep 2009 - Aug 2012
• Radio & Interactive (display/rich media/mobile) media planning/buying for the entire state of Florida.
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Interactive Media Assistant Buyer
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Jun 2007 - Aug 2009
• Recognized as 2008 Bealls Advertising Business Employee of the Year• Researched and developed online media strategy to drive store sales.• Assisted in negotiating and purchasing media from online vendors.• Maintained internet spending summaries, schedules & budgets.• Analyzed and optimized media placements for maximum ROI, report on effectiveness.• Created and maintained relationships with online media partners.• Traffic communication: coordinated traffic for online media and radio to all vendors by flight & TV traffic details to agency.• Analysis & reporting: continual research to identify ideal media placement for target audience and competitive landscape analysis.• Ad Integrity Coordinator; developed and maintained master promotional schedule that included all media strategies to facilitate the proofing process.• Coordinated and communicated Creative Rotation and Ladder Plan changes with appropriate divisions, departments and agency.• Proofed all media within an event for consistency, integrity of message and promotional strategy across all media types. Show less
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Education
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University of Florida
Bachelors, Advertising
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