Sharbel Abou Tayeh

at Eagle Distilleries
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Contact Information
us****@****om
(386) 825-5501
Location
Amman, Amman, Jordan, JO

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5.0

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Wasfi Kaso

I’ve worked closely with Sharbel on a multitude of projects, and I found him to be detailed oriented, keen to learn and progress, with sharp sense and understanding of the industry.

Antonis Constantinidis

Sharbel is a dedicated and focused On Trade professional with a record of achievements in UAE and Lebanon. We worked together for 4 years and he was a colleague i could count on to ensure the job was done in quality. His analytical skills, strong focus in details and passion to deliver results were an example for the full team. His knowledge and experience combined with his hard working personality and positive spirit, ensure his bright professional future.

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Experience

    • Jordan
    • Beverage Manufacturing
    • 1 - 100 Employee
      • Sep 2021 - Present

      • Development of financial plans including budgeting and forecasting for short and long term• Analysis of business performance including the profitability, revenue, pricing, and cost of goods sold• Managing budgets and pricings for commercial contracts• Driving efficiencies to ensure contracts remain financially viable and delivered on budget based on P&L results.• Preparing models to assess future profitability of identified opportunities• Taking a lead role in solving commercial issues that may arise• Develop and ensure the right execution of all commercial processes• Lead on developing and executing the commercial work cycle and ways of work • Prioritize markets and determine market entry strategies for new regions and for new and existing product portfolios. • Collect and analyze market data to drive growth and develop markets.• Develop an understanding of current and future market trends that may impact EDC sales. • Assign sales territories and set and enforce sales goals with distributors. • Ensure revenue targets of distributors are achieved within the responsible territories. • Establish and lead regular meetings and conference calls with distributors to monitor and assess their performance and find solutions for issues and threats. • Establish and enforce pricing and discount policies. • Prepare and execute annual reviews of distributors. • Monitor lead pipelines. • Develop an accurate and realistic annual budget and business plan and monitor performance to budget. • Develop and execute monthly and quarterly reports in a timely and efficient manner. • Prepare and review monthly sales forecasts for the upcoming three to six months. • Develop and maintain relationships with key customers in each territory, whilst facilitating ongoing necessary training to implement new sales strategies and techniques. • Strengthen and maintain interdepartmental synergy within EDC organization. Show less

      • Jul 2020 - Aug 2021

    • Lebanon
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Director - Raqwa - Espresso & Machines
      • Jul 2018 - May 2020

    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
      • Jul 2017 - Jul 2018

      • Sep 2016 - Jul 2017

      Reporting to commercial director, Member of the Lebanon IMC leadership team, Main responsibilities: Manage Lebanon Diageo exclusive distributor for the off trade channel. In charge of overseeing the implementation of the new Route to Market project, support the distributor partner to increase coverage, improve numeric distribution, increase share of shelf and enhance the commercial capabilities. Support the distributor operation efficiency through the implementation of the sales force automation system, support the staff all needed tools for efficient structural selling... Show less

      • Jan 2016 - Sep 2016

      • Aug 2013 - Jan 2016

      Reporting to MENA Marketing director was In charge of all luxury brands portfolio for Middle East and north Africa's both domestic and travel retails markets.

  • IXSIR
    • Lebanon
    • Sales & Marketing Manager - Lebanon
      • Jun 2011 - Jul 2013

      -Develop the annual Marketing Plan, targeting to increase awareness and create market demand to meet with sales targets. -Set the annual targets with the distributor and follow up on weekly bases and assist all year to achieve targets. -Manage the relation with the Advertising agency on all branding, Media buying, PR & Communication matters, and work with them on a daily bases following up on all projects to secure perfect outcome. -Control the marketing budget against all marketing spending through applying the planned ATL and BTL activities. -Coordinate between distributor and the production team in the winery to ensure delivering distributor’s orders within the agreed time frame. -Validate and manage the productivity of the marketing plans and projects -Set the Marketing Guidelines and ensure applying them in all trade channels through follow up with the sales team. -Prepare and present all sales and marketing matters on a monthly bases. -Plan and execute all trade promotions, events and exhibitions. -Work closely with the promotional agencies to analyze all data/statistics reports for a better understanding of the brand awareness and consumer behaviors. -Handle all community management; brand website, social network pages and create a positive online buzz. -In charge of launching new products from design and production: promotional packs, bottles, labels, pricing and launching strategies. Show less

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Country Manager
      • Nov 2010 - Sep 2011

      The company part of the Jabbar Internet Group, a leader in the e-commerce business and online media, Cobone features daily market-focused deal on the best things to do, see, eat and buy in cities across the Middle East. Reporting to headquarter in Dubai; to the head of sales for sales matters and to the head of marketing for all marketing matters, - Develop the “Launch” BP for Lebanon - Set up the fundamentals; establish the operation & the brand launch in Lebanon - Recruit & Train the sales/ marketing on Cobone’s strategies - Introduce Cobone to the Lebanese Market- through a targeted media campaign, PR and communication. Show less

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • National On-Trade Marketing/ sales Manager
      • Nov 2009 - Dec 2010

      The company is a multinational leader in the Energy Drink category. Reporting to the Area On-Trade Marketing Manager (MENA), - Develop On-Trade Business Plan in accordance with the international directions - Distribute and control Budget - Re-organize and recruit the On trade marketing team - Train the local Marketing and sales team, and set KPIS to meet with BP - Direct the Distribution partner in on trade matters and manage his sales team, aligned with the Red Bull guidelines - Implement global events locally and create local projects becoming as best practices in the region - Work closely with creative and media agencies to increase awareness in the market through communication for events and special consumption activation in the on-trade outlets to creating tailor made POSM. Show less

    • Senior On Trade Musketeer
      • Jan 2007 - Nov 2009

      Reporting to the UAE Sales & Marketing Manager and to The National On-premise Manager, I handled Dubai Key Accounts, set the guidelines for the distributor sales team, follow up and train the Junior Musketeers in my department. - Negotiations and exclusivity Deals with on-premise outlets. - Search for new opportunities in the market where we can increase the brand awareness and availability thus increasing the sales volume. - Budget planning and distribution. - Yearly and Quarterly Business Reviews presentations with Accounts to follow up on the business flow and support them with new ideas, sort out previous issues to enhance partnership. - Coming up with Tailor Made solutions for Point of Sales Materials that suits Outlet profiles. - Report to the Regional On-Premise Manager for all marketing related activities including visibility in outlets, and setup during events. - Completely handle selected events from organizing visibility items, planning timing, executing setup and submitting post event reports including photos, learning points and feedback. - Train staff in outlets on the product benefits, correct methods of serving and menu listing upon Red Bull Standards. - Monthly presentations of selected topics which include market analysis, events, new ideas and opportunities - Coordinating with Media, Advertising and event Agencies (Starcom, Saatchi & Saatchi, Mirage Productions, Vibe, Fluid) for on-premise Events in Dubai - Won the Global Red Bull On Trade Marketing competition (Pimp My Club) where 3500 Red Bull employees around the world competed, Represented Middle East and North Africa in the Red Bull International On-Premise Meeting in New York on the 8th of December, 2008, where I presented my project about Red Bull Strategy implementation and how they affect sales growth through a case study. Show less

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Musketeer
      • Jan 2005 - Feb 2007

Education

  • LAU
    Bachelor of Business Administration (marketing)
  • Modern Saint Anthony School
    Lebanese baccalaureate, Experimental sciences
    1985 - 1997
  • NDU
    Bachelor of Engineering (B.E.), Computer & communication engineering

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