Sharat Mongam
Performance Marketing Specialist at FinBox- Claim this Profile
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Bio
Amara Abara
Bringing Sharat onto the team during the early days of GiantStride Media was one of the best decisions I made. Although he came on as a Media Buyer, he also took the initiative to help with complex analytics and integration tasks. One of the many things I appreciated about working with him was that he could straddle the line between developing high-level strategic marketing and analytics concepts and executing the technical implementation required to bring those concepts to life. Sharat is a humble and highly coachable individual who will be an asset to any ambitious company looking for a marketing and analytics expert with a growth mindset.
Amara Abara
Bringing Sharat onto the team during the early days of GiantStride Media was one of the best decisions I made. Although he came on as a Media Buyer, he also took the initiative to help with complex analytics and integration tasks. One of the many things I appreciated about working with him was that he could straddle the line between developing high-level strategic marketing and analytics concepts and executing the technical implementation required to bring those concepts to life. Sharat is a humble and highly coachable individual who will be an asset to any ambitious company looking for a marketing and analytics expert with a growth mindset.
Amara Abara
Bringing Sharat onto the team during the early days of GiantStride Media was one of the best decisions I made. Although he came on as a Media Buyer, he also took the initiative to help with complex analytics and integration tasks. One of the many things I appreciated about working with him was that he could straddle the line between developing high-level strategic marketing and analytics concepts and executing the technical implementation required to bring those concepts to life. Sharat is a humble and highly coachable individual who will be an asset to any ambitious company looking for a marketing and analytics expert with a growth mindset.
Amara Abara
Bringing Sharat onto the team during the early days of GiantStride Media was one of the best decisions I made. Although he came on as a Media Buyer, he also took the initiative to help with complex analytics and integration tasks. One of the many things I appreciated about working with him was that he could straddle the line between developing high-level strategic marketing and analytics concepts and executing the technical implementation required to bring those concepts to life. Sharat is a humble and highly coachable individual who will be an asset to any ambitious company looking for a marketing and analytics expert with a growth mindset.
Credentials
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SEO Expert
LinkedInAug, 2018- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)Aug, 2023- Nov, 2024 -
Google Ads Search
Google
Experience
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FinBox
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India
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Financial Services
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100 - 200 Employee
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Performance Marketing Specialist
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Aug 2021 - Present
Owner of Ads and Emails Though a performance marketing specialist, I wear multiple hats at FinBox. I’m responsible for maintaining an incremental flow of leads to the business through paid media channels. I’m working closely with the business and marketing team in designing lead addressing mechanisms so that the user is nurtured at every stage of the buying journey. I achieve this by working closely with content marketing and design teams to create suitable content for each stage of a leads lifecycle stage. As a SEO project manager, I have to make sure that project is meeting company’s expectations and timelines by aligning internal and external teams. As a marketing ops person, I also have to make sure the business team is seeing the right set of leads in their CRMs and collecting their feedback and optimizing marketing campaigns. I am also a go-to person for managing the marketing stack, so that the whole marketing team functions smoothly and efficiently. Adept at MarTech tools like Salesforce, HubSpot, SEMrush etc., Show less
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Conversion Central
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Senior Media Buyer and Performance Marketer
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Sep 2019 - Mar 2022
• My responsibilities include designing and implementing full-funnel marketing strategies for eCommerce clients in the health and wellness industry. • In charge of distributing, managing and optimizing advertising budgets across all advertising channels to ensure monthly, quarterly and annual KPI targets are met. • Working to improve key eCommerce metrics like Average Order Value (AOV), Customer Lifetime Value (CLTV) and Churn Rate for clients at Giant Stride Media. • I research new channels regularly to find opportunities where media is underpriced for relevant audiences. • I have experience in testing creatives and audiences. • I am a part of the team that conceptualizes and delivers media assets including ad copy, images, videos and GIFs. • I have experience with Analytics, Pixels and tags to know more about user behaviour and have a great deal of experience with Hotjar. • I use Google Data Studio for building real-time reports for clients, I have been using super metrics plugin for tracking Facebook Ads data. • Responsible for setting up automated and in-depth written reports that include observations and recommendations. Show less
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Codeft Digital
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2017 - Sep 2019
• Created digital marketing strategies based on the client’s business goals. • Mapped micro and macro conversions, setting up digital assets and integrate tools like CRM, Marketing Automation kits and Analytics platforms based on the client’s goals and objectives. • Outlined KPIs to track the performance of the marketing campaigns. • Created and managed PPC campaigns across different marketing platforms like Google Ads, Facebook Ads, LinkedIn, and Quora Ads. • Implemented cross-channel remarketing using UTM Tagging. • Analyzed various reports to understand the cost and performance of internet marketing channels and Optimize them for performance and ROI. • Created timely reports by outlining KPIs and Cost data based on which recommendations were given to improve the performance. • Managed the expenses and budget for campaigns and forecasting monthly costs. • Conducted In-depth website analysis by using existing reports or by creating new custom dimensions, metrics or events to track the source, behavior, and actions of the visitors. • Tracked the website traffic flow and provide internal reports regularly with recommendations. • Created and optimized landing pages by tracking important actions performed by a user on the page and analyzing user’s behavior. • Optimized content for the website and social networking channels such as Facebook, Twitter, Instagram, etc., based on the acquisition and content consumption reports. • Listened to brands perception among consumers and recommend changes to manage and optimize Social Media pages. • Identified new digital marketing trends and ensured that the company is up to date with all new developments in the industry. Show less
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Talent Vouch
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India
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Human Resources
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1 - 100 Employee
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Social Media Marketing Expert
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Jul 2015 - Dec 2016
• Created Social Media Marketing Strategy and campaign by creating content ideas, budget planning, and implementation schedules. • Optimized company profiles on every social media platform to increase the company’s online visibility. • Achieved audience engagement, website traffic, and revenue by utilizing all digital marketing aspects. • Compiled performance reports using Google Analytics and Facebook Ads Reporting. • Enhanced brand awareness in the digital space using Facebook Marketing. • Edited and posted content, videos, podcasts, and audio content on Social Media Pages. • Performed Competitor Analysis. • Attended networking events and product launches. • Created and executed SMS and email marketing campaigns. • Handled clients like L&T, SAS, SLK Group and Innodata. Show less
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Education
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2011 - 2015
Andhra University
Bachelor of Engineering (B.E.), Civil Engineering
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