Shara Hashemi
Director, Global Brand Management at Ubisoft- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Farsi Limited working proficiency
Topline Score
Bio
Alexis Bodard
I had many opportunities to collaborate with Shara during my years at Ubisoft. When I joined the north-American marketing team, Shara was highly supportive and collaborative, helping me on-board to my new role. She is exceptional at tackling complex challenges, thanks to both her ability to build trust with stakeholders and to her practical approach to solving issues. Shara is a tremendous marketer as she is consumer obsessed, which allowed Ubisoft to successfully tackle new businesses (casual and kid portfolio, music, etc). Lastly, Shara has outstanding work ethics and a constructive mindset, and working with her is a pleasure. Any team would be lucky to have Shara as their marketing leader.
Rachel Stanton (Costa)
I worked with Shara in several different capacities during my time at Ubisoft, including as an XFN partner and she was my direct manager during a project while I was based in Paris HQ. It's difficult to sum up all of Shara's amazing qualities in a few lines of text! She is a deeply empathetic leader, always has a solid understanding of the needs of the business, and her EQ is off the charts, allowing her to be successful with every team she comes into contact with. She has a unique ability to earn the trust of those around her and garner executive support to ensure her team is set up for success. On a similar note, I often admired her ability to utilize her multilingual skills to build cohesion, understanding and trust across a global organization. Any company would be incredibly fortunate to have Shara's leadership on their executive team.
Alexis Bodard
I had many opportunities to collaborate with Shara during my years at Ubisoft. When I joined the north-American marketing team, Shara was highly supportive and collaborative, helping me on-board to my new role. She is exceptional at tackling complex challenges, thanks to both her ability to build trust with stakeholders and to her practical approach to solving issues. Shara is a tremendous marketer as she is consumer obsessed, which allowed Ubisoft to successfully tackle new businesses (casual and kid portfolio, music, etc). Lastly, Shara has outstanding work ethics and a constructive mindset, and working with her is a pleasure. Any team would be lucky to have Shara as their marketing leader.
Rachel Stanton (Costa)
I worked with Shara in several different capacities during my time at Ubisoft, including as an XFN partner and she was my direct manager during a project while I was based in Paris HQ. It's difficult to sum up all of Shara's amazing qualities in a few lines of text! She is a deeply empathetic leader, always has a solid understanding of the needs of the business, and her EQ is off the charts, allowing her to be successful with every team she comes into contact with. She has a unique ability to earn the trust of those around her and garner executive support to ensure her team is set up for success. On a similar note, I often admired her ability to utilize her multilingual skills to build cohesion, understanding and trust across a global organization. Any company would be incredibly fortunate to have Shara's leadership on their executive team.
Alexis Bodard
I had many opportunities to collaborate with Shara during my years at Ubisoft. When I joined the north-American marketing team, Shara was highly supportive and collaborative, helping me on-board to my new role. She is exceptional at tackling complex challenges, thanks to both her ability to build trust with stakeholders and to her practical approach to solving issues. Shara is a tremendous marketer as she is consumer obsessed, which allowed Ubisoft to successfully tackle new businesses (casual and kid portfolio, music, etc). Lastly, Shara has outstanding work ethics and a constructive mindset, and working with her is a pleasure. Any team would be lucky to have Shara as their marketing leader.
Rachel Stanton (Costa)
I worked with Shara in several different capacities during my time at Ubisoft, including as an XFN partner and she was my direct manager during a project while I was based in Paris HQ. It's difficult to sum up all of Shara's amazing qualities in a few lines of text! She is a deeply empathetic leader, always has a solid understanding of the needs of the business, and her EQ is off the charts, allowing her to be successful with every team she comes into contact with. She has a unique ability to earn the trust of those around her and garner executive support to ensure her team is set up for success. On a similar note, I often admired her ability to utilize her multilingual skills to build cohesion, understanding and trust across a global organization. Any company would be incredibly fortunate to have Shara's leadership on their executive team.
Alexis Bodard
I had many opportunities to collaborate with Shara during my years at Ubisoft. When I joined the north-American marketing team, Shara was highly supportive and collaborative, helping me on-board to my new role. She is exceptional at tackling complex challenges, thanks to both her ability to build trust with stakeholders and to her practical approach to solving issues. Shara is a tremendous marketer as she is consumer obsessed, which allowed Ubisoft to successfully tackle new businesses (casual and kid portfolio, music, etc). Lastly, Shara has outstanding work ethics and a constructive mindset, and working with her is a pleasure. Any team would be lucky to have Shara as their marketing leader.
Rachel Stanton (Costa)
I worked with Shara in several different capacities during my time at Ubisoft, including as an XFN partner and she was my direct manager during a project while I was based in Paris HQ. It's difficult to sum up all of Shara's amazing qualities in a few lines of text! She is a deeply empathetic leader, always has a solid understanding of the needs of the business, and her EQ is off the charts, allowing her to be successful with every team she comes into contact with. She has a unique ability to earn the trust of those around her and garner executive support to ensure her team is set up for success. On a similar note, I often admired her ability to utilize her multilingual skills to build cohesion, understanding and trust across a global organization. Any company would be incredibly fortunate to have Shara's leadership on their executive team.
Experience
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Ubisoft
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France
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Computer Games
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700 & Above Employee
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Director, Global Brand Management
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Nov 2021 - Present
- Created first hybrid director role at Ubisoft, merging studio product and publishing director roles, to lead product lifecycle management from conception to go-to-market execution. - Influenced teams across development, marketing, creative, analytics, and finance, building data-driven and market-tested success across paid, earned, and owned channels. - Led transition of critically acclaimed music learning franchise “Rocksmith,” from conventional videogame to first subscription service at Ubisoft.- Spearheaded Ubisoft transition into live game marketing with fighting platform “Brawlhalla,” growing audience.- Directed agencies in creation of full-circle marketing deliverables for high-potential audiences using dynamic and optimized content.- Led 9 strategic marketing and production senior managers developing best-in-class, award-winning campaigns. Show less
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Brand Director, International Brand Strategy
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Oct 2016 - Oct 2021
- Developed global strategy and line management for diverse portfolio of games and toys, leading consumer research, establishing business models and defining marketability.- Represented South Park creators as sole marketing game contact, driving strategic alignment and landing rank as Top 10 bestselling game at launch.- Grew kids game portfolio 400% and championed kids brand line extension to virtual worlds, toys, TV.- Established strategic positioning, marketability and launch plans for “Rocksmith,” then awarded “Best Music Game of the Year” with 5MM sales and 19MM additional songs purchased. - Led development of events and creatives, including the South Park E3 showing with 23 nominations, 3 ‘Best of the Show’ awards.- Managed team of 4 production product managers. Show less
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Group Manager, International Brand Strategy
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Apr 2013 - Sep 2016
- Led the International Brand team at Ubisoft San Francisco, managed the studio portfolio and built the international strategy of brands such as Rocksmith, Just Dance Kids and the Petz franchise. - Work closely with development teams to impact product quality, line management and growth strategy.- Built the brand architecture, identity and positioning for long-term strategies. - Manage a team of international brand and product managers to lead the strategy out of the SF studio.
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Senior International Brand Manager
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Apr 2008 - Mar 2013
- Lead the international marketing long-term strategy and portfolio management for all games produced by our SF studio.- Developed brand strategy for the kids franchise, Petz, by defining product positioning, target audiences and creative development. Championed the line extension of the brand to virtual worlds and toys. - Established brand architecture, strategic positioning, marketability and launch plans for Rocksmith 2014, the music game franchise awarded “best music game of the year”.- Managed international brand and product managers. Show less
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Associate Brand Manager
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Mar 2005 - Mar 2008
Launched largest videogame franchises in the category for kids ages 6-12 (Petz and Imagine), flagship Tom Clancy’s Ghost Recon brand, and virtual worlds targeted to kids.
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International Contact
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Belgium
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1 - 100 Employee
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Account Executive
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May 2002 - Feb 2005
Managed top accounts such as the City of Oakland, Bart, AT&T, The Gap, Clorox. Supervised the whole process from selling localization services, to finding the right vendor in the netwrok and managing the localization process from translation to proofreading to layout. Managed top accounts such as the City of Oakland, Bart, AT&T, The Gap, Clorox. Supervised the whole process from selling localization services, to finding the right vendor in the netwrok and managing the localization process from translation to proofreading to layout.
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Education
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1999 - 2002
Université Paris Dauphine - PSL
Master, Business -
Université Paris Dauphine
Master of Business Administration (M.B.A.), International Business
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