Shanti Carter
Growth Director at DARKHORSE ANZ- Claim this Profile
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Bio
Muhammad Ismail
Shanti indeed is a very proactive professional and always ready to take initiative and provide the best of services in terms of output & quality. Dealing with her was always a pleasure as she understood the core of professionalism, always promptly responding to our queries & concern.
Muhammad Ismail
Shanti indeed is a very proactive professional and always ready to take initiative and provide the best of services in terms of output & quality. Dealing with her was always a pleasure as she understood the core of professionalism, always promptly responding to our queries & concern.
Muhammad Ismail
Shanti indeed is a very proactive professional and always ready to take initiative and provide the best of services in terms of output & quality. Dealing with her was always a pleasure as she understood the core of professionalism, always promptly responding to our queries & concern.
Muhammad Ismail
Shanti indeed is a very proactive professional and always ready to take initiative and provide the best of services in terms of output & quality. Dealing with her was always a pleasure as she understood the core of professionalism, always promptly responding to our queries & concern.
Credentials
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PC Workflow - You're a process pro!
XeroJul, 2023- Nov, 2024 -
Single Sales Process Pro!
XeroJul, 2023- Nov, 2024 -
Cosmetology
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Experience
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DARKHORSE
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New Zealand
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Advertising Services
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1 - 100 Employee
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Growth Director
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Feb 2023 - Present
Focused on growth strategy for DARKHORSE brand and Tier 1 clients. Defined and delivered e-commerce based strategy to drive acquisition and engagement with the brand as well and grow exisiting clients. Connected key stakeholders to deliver exceptional fully-inter grated campaign offering to clients including strategy, e-commerce, social media, design, event activations. Managed procurement and RFP processes including contract negotiations. Focused on growth strategy for DARKHORSE brand and Tier 1 clients. Defined and delivered e-commerce based strategy to drive acquisition and engagement with the brand as well and grow exisiting clients. Connected key stakeholders to deliver exceptional fully-inter grated campaign offering to clients including strategy, e-commerce, social media, design, event activations. Managed procurement and RFP processes including contract negotiations.
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Virgin Australia
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Australia
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Airlines and Aviation
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700 & Above Employee
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Enterprise Partnership Manager - Financial Services (mat leave contract)
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Jan 2022 - Sep 2022
Fixed term contract role: Focused on acquisition and engagement through e-commerce channels Core responsibilities include growing the Financial Services ecosystem by analysing revenue opportunities and creating world class experiences with new and existing Velocity partners. I have proven ability to influence and drive results at C-Suite Level, support projects and execute contracts with key partners, managing the end to-end sales cycle and relationship. Key Skills: Enterprise Financial Services Partner Management: I take ownership for the developing and strengthening the relationship between top tier Enterprise Financial Services Partners and loyalty program Velocity Frequent Flyer. I am an advocate for creating unique and differentiated strategies to drive engagement and achieve commercial targets. Commercial Acumen: Track and critically analyse sales data, consumer offers, emerging trends, competitor actions and partner capabilities, identify incremental sales and growth opportunities. I use insights and analysis to model and build out demand generation proposals and translate these into compelling proposals for partners. Executed Go-To-Market Commercial Strategy for Financial Services Partners: Drive sales and support commercial revenue targets through business development of partnerships, demonstrating in-depth understanding of loyalty economics and finance concepts. Confident negotiating and closing commercial agreements with my top tier contract valued AUD $40M annually. Led and Executed Velocity Membership Wide Engagement Campaign: Managed multiple cross functional stakeholders to execute consideration and conversion focused marketing campaigns with targets of up to $8M. Advanced analytical skills identifying market trends, analyse and translate data generated from Google platforms, paid social and internal-channel metrics into a performance measurement narrative that scaled value for stakeholders and supported internal business targets. Show less
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Uber
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United States
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Internet Marketplace Platforms
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700 & Above Employee
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ANZ Account Executive - UberEats Business Development
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Nov 2020 - Feb 2022
Managed Acquisition of Key Mid-Market Accounts across ANZ. Responsible for the end-to-end sales cycle including prospecting high performing partners within market, managing initial outreach, contract negotiation and early lifecycle onboarding and success. Key Skills: Consistent Over Performance: Drive short and long-term sales targets through acquisition of hospitality groups and new verticals such as alcohol, managing a quarterly revenue target of AUD $185K. Managed numerous priorities strategically and concurrently, continually building pipeline, negotiating, and closing commercial agreements. Measured on key performance indicators of first software activation and revenue growth within first 3 months of customer life cycle. Business Development and Acquisition: Managed entire sales process end-to-end consistently exceeding target of +100 engagements per month. Built sales pipeline using outbound calls per week, tradeshows, digital campaigns, and LinkedIn Sales Navigator. Utilized Salesforce to track data and maintain an organized prospecting sales funnel. Strategic Negotiation and Analysis: Strong negotiation skills and worked strategically to secure high value partnerships across ANZ. Showcased aptitude to understand partner objections in detail and used my strong inter-personal and cross-functional skillset to secure business investment to secure new partnerships. Supported development and executed Go-To-Market New Zealand Strategy During Covid-19 Lockdown: Took ownership and showcased leadership skill set, leading New Zealand focused sales representatives in the go-to-market strategy for acquiring new hospitality businesses during Covid-19 lockdowns. Communicated with sensitivity and displayed deep emotional intelligence and understanding of prospects needs, resulting in mutually beneficial commercial outcomes and strong foundations for ongoing partnerships. Show less
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Air New Zealand
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New Zealand
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Airlines and Aviation
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700 & Above Employee
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Senior Account Manager- EMEA Markets
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Mar 2018 - Dec 2020
Managed portfolio of 25+ eCommerce and Key Accounts across B2B and B2C channels. Managed strategic partnership between key Joint Venture partner Singapore Airlines across EU markets.Cultivated strong relationships, negotiated commercial contracts with Enterprise Accounts including Dnata and Expedia. Executed with excellence, resulting in consistently exceeding revenue targets.
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Account Manager
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Apr 2017 - Mar 2018
Groups, meetings and incentives account manager. Working with inbound and outbound clients managing chartered aircraft’s in collaboration with cross-functional scheduling and revenue management teams. Representative at Tourism New Zealand and regional tourism council events. Key point of contact for inbound tourism groups across New Zealand.
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Group Sales Coordinator- Secondment
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Nov 2016 - Apr 2017
Operational management and transaction of group travel bookings for Air New Zealand.
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Cabin Crew
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Jan 2015 - Nov 2016
Creating unique Air New Zealand experiences for customers on board. Ensuring the safety and protection of the aircraft, crew and passengers. Standard cabin crew duties, working in a team environment.
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The University of Waikato
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New Zealand
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Higher Education
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700 & Above Employee
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Bachelor of Communication Studies majoring in Marketing
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Mar 2012 - Mar 2015
Developed advanced communication skills to influence people's attitudes and behaviour, forge valuable relationships, and drive strategic change within organisations. Specialist areas of marketing include digital marketing, sports and event marketing, relationship marketing, professional selling, creativity and innovation, brand management, and international marketing. Developed advanced communication skills to influence people's attitudes and behaviour, forge valuable relationships, and drive strategic change within organisations. Specialist areas of marketing include digital marketing, sports and event marketing, relationship marketing, professional selling, creativity and innovation, brand management, and international marketing.
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Education
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2012 - 2014
The University of Waikato
Bachelor of Communication, Marketing/Marketing Management, General -
2010 - 2011
The Hairdressing Academy
Diploma of International Make-Up Artistry, Beauty Industry -
2009 - 2011
Otumoetai College
High School/Secondary Diplomas and Certificates -
2007 - 2008
Bethlehem College
High School/Secondary Diplomas and Certificates
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