Experience

Passport Experience

• United States
• Artists and Writers

• Sr. Marketing & PR Manager

  • Feb 2020 - Present

  Responsible for creating, designing, developing, and executing the different marketing campaigns and strategies.Creation of online and offline plans, PR strategies implementation, BTL and events for brand awareness and engagement.Event management from conception to delivery with national and international scope to increase sales and brand awareness. Some of the most successful campaigns are: L ́Oreal, Kit Kat, Smirnoff, Nestlé, Aeromexico, among others.Review and control of performance KPIs.Project management for multidisciplinary teams, developing work plans meeting all deadlines. Lead the creative process for project deployment.



LINK-X

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Jr. Marketing, PR & Operations Director

  • Apr 2019 - Apr 2020

  New software platforms and products implementation strategies development.Strengthening of business relationships with the main clients of the company: HP, Nasoft, Grupo XCARET, Banorte, among others.10% growth in client portfolio.Event creation and production for new technology products launching.Operations platform development to facilitate internal process with the different company departments and the interaction between teams.Expenses budget reduction in a 25% by internal process optimization.



Business Travel Consulting - PepsiCo Implant

• Sr. Project Coordinator

  • Dec 2017 - Apr 2019

  Production, logistics and coordination leader for the National Sales Summit, Wholesalers Summit and Planning tour.Internal events coordination for communications and recognition.Travel planning and coordination for commercial relationships with the main clients and wholesalers of PepsiCo like the Super Bowl and the Mexican Open.LATAM traveling coordination for commercial relationships and marketing winners to the UEFA champions League.Briefs creation for production and logistics agencies.Request for Proposals and benchmarking creation for production and logistics agencies.Staff management for LATAM



Instabridge by Degoo

• Marketing Manager

  • Apr 2017 - Jun 2018

  Digital marketing strategy for the APP positioning in Mexico.Monthly event planning and coordination to strength the brand engagement and the relationship with the Mexico City brand ambassadors.Communication plan creation and press and media management.Social media Community Manager for Facebook and Instagram.Youtube influencers campaign creation and coordination.APP development support in the gamification and language tropicalization processes. Digital marketing strategy for the APP positioning in Mexico.Monthly event planning and coordination to strength the brand engagement and the relationship with the Mexico City brand ambassadors.Communication plan creation and press and media management.Social media Community Manager for Facebook and Instagram.Youtube influencers campaign creation and coordination.APP development support in the gamification and language tropicalization processes.



Enso Media

• Australia
• Advertising Services

• Sr. Project Leader

  • Apr 2013 - Jun 2016

  Budget management, corporate and government RFPs.Creative Project proposals creation and development.Coordination and production of corporate events, conventions, seminars and forums.Internal communication videos creation.Marketing and BTL campaign development.Product and automóviles launching.Coordination and production for the Federal Police Gendarmerie and Interpol summit.Coordination and creation for the summer course for PEMEX and the Federal Police.Creation, development and construction of the showroom for Q5 AUDI Mexico “Pasión y Perfección”. Principal clients: PepsiCo, PEMEX, AUDI and Federal Police.



Festival Passport

• Digital Content Creator & Founding Partner

  • Jan 2015 - Feb 2016

  YouTube channel creation with 180 000 subscribers and 400,000 followers in other digital platfomrs. Sales and marketing campaigns development.Content planning management.Video production.Considered one of the most important opinion leader in electronic music internationally. YouTube channel creation with 180 000 subscribers and 400,000 followers in other digital platfomrs. Sales and marketing campaigns development.Content planning management.Video production.Considered one of the most important opinion leader in electronic music internationally.



Grupo Classico

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Coordinator

  • Jan 2007 - Dec 2008

  Staff management.Promotion and strategy design.Opening and anniversaries coordination for Mexico City, Acapulco, Cuernavaca and Monterrey. Press and media relationship. Staff management.Promotion and strategy design.Opening and anniversaries coordination for Mexico City, Acapulco, Cuernavaca and Monterrey. Press and media relationship.