Shantanu Dubey
Search Engine Optimization Specialist at BrowserStack- Claim this Profile
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Bio
Credentials
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Fundamentals of Digital Marketing by Google
GoogleJan, 2020- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleAug, 2020- Nov, 2024 -
Technical SEO by SEMRUSH
SEMrushAug, 2020- Nov, 2024 -
SEO Fundamentals by Semrush
SEMrushDec, 2019- Nov, 2024 -
keyword research by semrush
SEMrushNov, 2019- Nov, 2024
Experience
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BrowserStack
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Ireland
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Software Development
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700 & Above Employee
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Search Engine Optimization Specialist
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Apr 2022 - Present
• Performed recurring Technical audits of the website, also identified and fixed errors ( 4xx, 5xx errors, Schema Implementation, Sitemap Hygiene, Information Architecture, Redirection errors, Canonical Errors, Duplicate Content, etc.) to maintain the overall technical health of the website. • Created a TAM of 40M Search Volume by identifying the most relevant and profitable keywords for the business website. • Created high-intent Programmatic SEO pages that have a 30% signup conversion rate. • Performed detailed competitor analysis to identify the content and keyword gap w.r.t the relevant competitors. • Built a comprehensive backlinking plan for the team, with competitor analysis and overall search landscape. • Experimented with the Meta Title for certain pages to target high search volume keywords and increase overall CTR. • Collaborate with cross-functional teams, including Product managers, WordPress Developers, Engineers, Brand marketers, and Data analysts, UI/UX Designers) to ensure that SEO strategies are aligned and implemented • Collaborated with the content team in structuring the overall article structure and creating a brief for the same. • Created trackers to track the performance of traffic and keywords on the daily, weekly, and monthly level • Supported the team during the whole GA to GA4 Migration process. Show less
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Neil Patel Digital India
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India
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Advertising Services
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100 - 200 Employee
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Sr.SEO Executive
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May 2021 - Apr 2022
• Developed an SEO Roadmap that helped Organic Traffic Growth • Performed Iin-depth Technical Audit of the client's website. • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture, and content. • Researched contextually relevant keywords to the client's business. • Created content strategies for Content Teams. • Maintained knowledge of current market trends and algorithm updates of top search engines. • Performed in-depth competitor website analysis to check competitor activities like Structure Data, Keyword use Blog Ideas, etc. • Collaborated with external teams in relation to optimizing a website’s information architecture, user experience, and improving website performance to optimize conversion rate. • Produced and submitted monthly reports outlining progress against KPI objectives. Show less
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Unyscape
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India
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Advertising Services
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100 - 200 Employee
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Search Engine Optimization Executive
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May 2020 - May 2021
• Created Roadmap for Organic Traffic Growth • Perform a Technical Audit of the Client's website. • Discovered contextual keywords related to the business niche. • Worked with the development teams to improve site structure, optimize page layout, and indexing and rankings. • Leveraged Skyscraper Techniques for attracting external links to the website (Backlink). • Research, understand, and stay up-to-date on the latest search engine algorithms, rules, techniques, and trends. • Created a content calendar and suggested content topics. • Monitor competitors and adjust the approach to ensure our position as a category leader. • Worked on monthly reports using Google Analytics, Google Search Console, Google Data Studio, and SEMrush by comparing the as-is and previous month's performance. Show less
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The Digital Education
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India
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Technology, Information and Internet
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1 - 100 Employee
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SEO Trainee
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Nov 2019 - Apr 2020
During my Internship, I was responsible for the following work:- • Keyword Research for the website i.e. to find the specific keywords for the business, or product. • On-page optimization including Meta tags optimization, heading structure optimization, interlinking, etc. • Off-page Optimization i.e. link building activities to increase the domain authority of the website. • Social Medial Optimization -Managing Social Media Handels of the Business. During my Internship, I was responsible for the following work:- • Keyword Research for the website i.e. to find the specific keywords for the business, or product. • On-page optimization including Meta tags optimization, heading structure optimization, interlinking, etc. • Off-page Optimization i.e. link building activities to increase the domain authority of the website. • Social Medial Optimization -Managing Social Media Handels of the Business.
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SEO Freelancer
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Jan 2019 - Nov 2019
• Worked on a Health and Fitness Website to develop an SEO strategy. • Performed detailed Keyword Research with tools such as SEMrush, Ahref, and Google Keyword Planner. • Performed Competitor Research to determine the gap between the content. • Created Link Building w.r.t the Competitor Analysis • Worked on a Health and Fitness Website to develop an SEO strategy. • Performed detailed Keyword Research with tools such as SEMrush, Ahref, and Google Keyword Planner. • Performed Competitor Research to determine the gap between the content. • Created Link Building w.r.t the Competitor Analysis
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Education
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2015 - 2019
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech, Computer Science
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