Shantall Ericson

Senior Director Marketing at Helms Workshop
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Contact Information
us****@****om
(386) 825-5501
Location
San Jose, California, United States, US

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Credentials

  • HubSpot Content Marketing Certification
    Hubspot

Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Senior Director Marketing
      • Aug 2018 - Present

      Customer Experience Management Platform. Owned all Marketing Ops and Demand Gen Functions. Customer Experience Management Platform. Owned all Marketing Ops and Demand Gen Functions.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Specialist
      • Jul 2015 - May 2018

    • United Kingdom
    • Investment Management
    • 300 - 400 Employee
    • Head of Revenue Marketing and Demand Generation
      • Nov 2013 - Apr 2015

    • Denmark
    • Design Services
    • 700 & Above Employee
    • Sales & Marketing Director
      • Oct 2010 - Jun 2013

      We help our clients uncover/amplify their unique inner spark, and craft a brand approach that demands to be noticed. At Designit, I'm responsible for marketing our service offerings and identifying new business partners. We help our clients uncover/amplify their unique inner spark, and craft a brand approach that demands to be noticed. At Designit, I'm responsible for marketing our service offerings and identifying new business partners.

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Corporate Digital and Content Marketing Specialis
      • Sep 2008 - Mar 2010

      Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation… Show more Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation through digital. These efforts have been key to helping us consistently earn the highest ranking of any global beauty company for Digital IQ. Show less Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation… Show more Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation through digital. These efforts have been key to helping us consistently earn the highest ranking of any global beauty company for Digital IQ. Show less

    • United States
    • Restaurants
    • 700 & Above Employee
    • Chief Brand Engagement Officer
      • Nov 2005 - Jun 2008

Education

  • San Jose City College
    Bachelor of Business Administration - BBA, Specialized Sales, Merchandising and Marketing Operations
    2001 - 2004

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