Shantall Ericson
Senior Director Marketing at Helms Workshop- Claim this Profile
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Bio
Credentials
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HubSpot Content Marketing Certification
Hubspot
Experience
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Helms Workshop
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United States
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Design Services
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1 - 100 Employee
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Senior Director Marketing
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Aug 2018 - Present
Customer Experience Management Platform. Owned all Marketing Ops and Demand Gen Functions. Customer Experience Management Platform. Owned all Marketing Ops and Demand Gen Functions.
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Datameer
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United States
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Software Development
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1 - 100 Employee
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Marketing Specialist
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Jul 2015 - May 2018
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Pantheon
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United Kingdom
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Investment Management
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300 - 400 Employee
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Head of Revenue Marketing and Demand Generation
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Nov 2013 - Apr 2015
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Designit
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Denmark
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Design Services
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700 & Above Employee
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Sales & Marketing Director
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Oct 2010 - Jun 2013
We help our clients uncover/amplify their unique inner spark, and craft a brand approach that demands to be noticed. At Designit, I'm responsible for marketing our service offerings and identifying new business partners. We help our clients uncover/amplify their unique inner spark, and craft a brand approach that demands to be noticed. At Designit, I'm responsible for marketing our service offerings and identifying new business partners.
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Corporate Digital and Content Marketing Specialis
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Sep 2008 - Mar 2010
Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation… Show more Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation through digital. These efforts have been key to helping us consistently earn the highest ranking of any global beauty company for Digital IQ. Show less Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation… Show more Responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide, across The Estee Lauder Companies portfolio of 30 leading prestige global beauty brands. Pioneered this function which spans: global consumer engagement/channels strategy, marketing education; digital and social channel expertise, digital media (search, display, affiliate, social, mobile) and video as well as creative innovation through digital. These efforts have been key to helping us consistently earn the highest ranking of any global beauty company for Digital IQ. Show less
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Taco Bell
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United States
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Restaurants
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700 & Above Employee
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Chief Brand Engagement Officer
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Nov 2005 - Jun 2008
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Education
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San Jose City College
Bachelor of Business Administration - BBA, Specialized Sales, Merchandising and Marketing Operations