Experience

Veewz

• United States
• Marketing Services
• 1 - 100 Employee

• Head of Digital Marketing

  • Aug 2020 - Present

  San Francisco, California, United States Veewz is a Digital Marketing agency specializing in SEO, SEM, and Social Media management • Providing tailored digital marketing solutions for small and mid-sized businesses. • Act as an extension of the client's marketing team and seamlessly integrate by implementing agile marketing practices.



Rimini Street

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Global Digital Marketing Manager

  • Jan 2021 - Oct 2021

  San Francisco Bay Area Rimini Street is an independent provider of enterprise software support services for Oracle and SAP licensees. • Spearheaded the global paid digital strategy for a leading third-party support provider of Oracle, SAP, Salesforce, and AWS solutions, achieving a 15% increase in campaign ROI through data-driven decision-making. • Utilized a metrics-centric approach to produce KPI-aligned results, effectively contributing to key business objectives and performance targets. •… Show more Rimini Street is an independent provider of enterprise software support services for Oracle and SAP licensees. • Spearheaded the global paid digital strategy for a leading third-party support provider of Oracle, SAP, Salesforce, and AWS solutions, achieving a 15% increase in campaign ROI through data-driven decision-making. • Utilized a metrics-centric approach to produce KPI-aligned results, effectively contributing to key business objectives and performance targets. • Orchestrated testing and optimization initiatives that uplifted campaign performance by 20%, enhancing both efficiency and effectiveness. • Managed and allocated budgets prudently while tracking campaign performances using tools such as Google Analytics, Marketo, and Salesforce. Show less



ABS-CBN Global Ltd.

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head of Digital Marketing

  • Jul 2017 - Jan 2021

  San Francisco Bay Area ABS -CBN International | The Filipino Channel is global subscription television network owned and operated by the Filipino media conglomerate ABS-CBN Corporation. • Directed global and regional digital marketing initiatives for ABS-CBN International, successfully boosting total digital revenue by 25% through targeted campaigns and data- driven strategies. • Engineered a comprehensive digital strategy for TFC online that led to a 20% surge in traffic, subscriber count, and revenue… Show more ABS -CBN International | The Filipino Channel is global subscription television network owned and operated by the Filipino media conglomerate ABS-CBN Corporation. • Directed global and regional digital marketing initiatives for ABS-CBN International, successfully boosting total digital revenue by 25% through targeted campaigns and data- driven strategies. • Engineered a comprehensive digital strategy for TFC online that led to a 20% surge in traffic, subscriber count, and revenue, fortifying the brand’s digital footprint. • Elevated global social media channels across diverse regions, resulting in a 30% audience growth. • Spearheaded process automation that streamlined product launches, contributing to a 15% uptick in operational efficiency and customer satisfaction during digital transformation initiatives.

• SEO & SEM Manager

  • Aug 2016 - Jul 2017

  San Francisco Bay Area • Devised and implemented SEO/SEM initiatives that produced a 20% increase in organic traffic. • Strategies encompassed onsite/offsite optimizations, keyword research, content development, link building, and mobile optimizations. • Instrumental in shaping digital marketing strategy across all channels, achieving a 15% growth in online engagement and conversion rates. • Directed website and mobile app traffic optimization using A/B testing and WordPress enhancements, culminating in a… Show more • Devised and implemented SEO/SEM initiatives that produced a 20% increase in organic traffic. • Strategies encompassed onsite/offsite optimizations, keyword research, content development, link building, and mobile optimizations. • Instrumental in shaping digital marketing strategy across all channels, achieving a 15% growth in online engagement and conversion rates. • Directed website and mobile app traffic optimization using A/B testing and WordPress enhancements, culminating in a 25% improvement in user engagement. Cross-functional collaboration led to successful paid search and social ad campaigns, driving a 30% increase in click-through rates and revenue.



HireSafe

• India
• Human Resources

• Digital Marketing Manager

  • Oct 2015 - Sep 2016

  Elk Grove, CA HireSafe.com is an industry leader specializing in Employment Background Screening, Drug Testing and professional services. • Conceived and executed a holistic digital marketing strategy, encompassing SEO, SEM, email marketing, social media, video, and content creation, to drive measurable improvements in brand visibility and customer engagement. • Forged productive partnerships with external agencies, vendors, and internal teams to enhance content quality, optimize user experience… Show more HireSafe.com is an industry leader specializing in Employment Background Screening, Drug Testing and professional services. • Conceived and executed a holistic digital marketing strategy, encompassing SEO, SEM, email marketing, social media, video, and content creation, to drive measurable improvements in brand visibility and customer engagement. • Forged productive partnerships with external agencies, vendors, and internal teams to enhance content quality, optimize user experience, and conduct performance analysis, effectively bolstering ROI and aligning with company objectives. Show less



Macy's

• 1 - 100 Employee

• Digital Marketing Assistant Manager

  • Jan 2014 - Apr 2015

  San Francisco, California Macys.com is an omnichannel retail company that operates department stores, websites and mobile applications. • Spearheaded data-driven SEM campaigns that directly contributed to a 15% growth in specific sales categories, while consistently monitoring industry trends in SEM, mobile, and social media to adapt strategies. • Played a key role in managing a multi-million-dollar paid search budget, achieving a 12% ROI increase through synergistic collaboration with cross-functional teams… Show more Macys.com is an omnichannel retail company that operates department stores, websites and mobile applications. • Spearheaded data-driven SEM campaigns that directly contributed to a 15% growth in specific sales categories, while consistently monitoring industry trends in SEM, mobile, and social media to adapt strategies. • Played a key role in managing a multi-million-dollar paid search budget, achieving a 12% ROI increase through synergistic collaboration with cross-functional teams. Optimized ad spend during key promotions and conversions, which led to an 18% enhancement in ROI, while also fine-tuning broader online and offline sales media plans for maximized efficiency. • Collaborated on SEO initiatives to supplement SEM strategies, resulting in a 20% improvement in natural search visibility. Contributed to the crafting of compelling ad copy and landing pages to support SEM objectives. Show less



PeopleFinders

• Netherlands
• Staffing and Recruiting
• 1 - 100 Employee

• Digital Marketing Campaign Manager

  • Aug 2013 - Dec 2013

  Sacramento, California Area PeopleFinders.com is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places. • Pioneered company advertising partnerships, managing both operational and strategic aspects to consistently exceed revenue targets by 20%. • Orchestrated project and campaign management, fine-tuning efforts with traffic partners and ad networks to achieve a 15% increase in ROI. • Led in-depth tracking, analysis, and reporting of daily campaign… Show more PeopleFinders.com is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places. • Pioneered company advertising partnerships, managing both operational and strategic aspects to consistently exceed revenue targets by 20%. • Orchestrated project and campaign management, fine-tuning efforts with traffic partners and ad networks to achieve a 15% increase in ROI. • Led in-depth tracking, analysis, and reporting of daily campaign performance, providing data-driven insights that optimized budget allocation and yielded a 10% ROI improvement. Show less



HealthyPets, Inc. / EntirelyPets / VitaSupply

• Digital Marketing Assistant Manager

  • May 2012 - Aug 2013

  Union City, CA EntirelyPets.com provides a convenient and cost effective online portal for pet owners. • Developed and executed innovative digital marketing strategies by leveraging sponsorships, partnerships, and strategic alliances, enhancing product promotion efficacy. • Amplified e-commerce visibility through a blend of SEO tactics, web development enhancements, and targeted keyword research, solidifying the brand's online positioning.



Quest Media & Supplies, Inc.

• Business Developer

  • Jun 2011 - May 2012

  -Conducted promotions and pre-sale activities for company products, programs, and events. -Owned and maintained CRM contact and business lists.



AdzZoo

• Technology, Information and Internet
• 1 - 100 Employee

• Campaign Director

  • 2009 - 2010

  AdzZoo is a marketing and advertising company providing internet marketing services. • Boosted SEM performance for client businesses by implementing strategic geo-targeting campaigns, optimizing both reach and relevance. • Drove new business development through a multi-pronged approach that included networking, customer referrals, and proactive cold calling, expanding the company's client base. • Cultivated lasting client relationships by effectively managing contracts and… Show more AdzZoo is a marketing and advertising company providing internet marketing services. • Boosted SEM performance for client businesses by implementing strategic geo-targeting campaigns, optimizing both reach and relevance. • Drove new business development through a multi-pronged approach that included networking, customer referrals, and proactive cold calling, expanding the company's client base. • Cultivated lasting client relationships by effectively managing contracts and delivering compelling promotional presentations that articulated value and ROI. Show less


AT&T and Frontier Communications
• Sales Executive

  • 1998 - 2009