Senior Vice President Marketing

• Jun 2023 - Present

VP of Sales Enablement

• Apr 2022 - Jun 2023

Vice President of Marketing

• Aug 2019 - Apr 2022

Director of Marketing

• Nov 2016 - Jul 2019

Led marketing function including strategic sales support, product management, and B2B lead generation efforts. Led marketing function including strategic sales support, product management, and B2B lead generation efforts.

Vice President, Marketing & Sales

• Apr 2014 - Nov 2016

Created and managed marketing function for McKinney Capital and its business units. Through engaging with the cross-functional leadership teams at each company, I assessed the needs of the organization and deployed team members and marketing efforts to help the individual business reach its goals. Our team was responsible for the brands and online presence, content strategy, SEO & SEM, collateral material, customer value propositions, and internal employment branding. Landscape Workshop - Responsible for creation and execution of B2B sales and marketing strategy, brand vision and communication. Managed team of marketing professionals who execute against annual strategic initiatives through various marketing tactics, online presence, content strategy, and trade organization participation in order to grow market share in Landscape Workshop footprint. Satellites Unlimited - Support of operations, retail sales, recruiting, and human resources through various activities including website and social media management, digital and print advertising, and corporate communications. Responsible for volume recruitment marketing, resulting in increased applicant pipeline while achieving annual budget reduction, and retail marketing which accounts for 10 to 15% of monthly retail sales. Show less

Senior Marketing Manager

• Mar 2013 - Apr 2014

Support National Sales Team in developing strategy based on client needsDeveloping solutions based on client and syndicated dataResearch on media, company, consumer trendsProcess & program development for digital client Media MultipliersEmail deployment on behalf of Mspark and clientsOwning and participating in Corporate Initiatives including development of Media Multiplier software management system, Media Multiplier process definition, and Corporate Value Proposition developmentManagement of Social Media updatesManagement of corporate Google Analytics for all company pages Show less

Digital Marketing Project Manager

• Jul 2012 - Mar 2013

B2C Marketing of DealSpark and Mspark 360 through print and digital mediaPlacing and analysis of Facebook advertising of all deals on DealSparkGrew DealSpark subscriber base by 21% in 5 monthsContent management of B2C emails, web sites, and sales collateral materialAnalysis of Google Analytics for all digital sitesPlanned company wide event for corporate rebranding at Ross Bridge ResortImplementation of web based consumer surveys tied to Media Multipliers

Inside Sales Manager

• Nov 2008 - Jul 2012

MailSouth is a multimedia integrated marketing solutions provider. Specializing in supplying the unique needs of rural America, we believe effective communication occurs when the messages are targeted and customers are partners. MailSouth’s customer-focused approach has established the company as the largest independent provider of shared mail services nationwide. We provide thousands of clients with a reliable, measurable advertising vehicle while delivering valuable money-saving promotional offers and coupons to millions of consumers. Show less

Sales Manager

• Nov 2007 - Nov 2008

Solo Mail Specialist

• Dec 2005 - Mar 2007

Publisher, The Birmingham Apartment Guide

• Mar 2004 - Nov 2006

Editor/Staff Liaison

• 2000 - 2003

I served the GBAHB as their staff editor and events coordinator. This is where I gained my passion for working in the non profit sector. I was responsible for editing all of the Assoication's printed material, as well as laying out the magazine and other publications. I also did extensive event coordination for multiple councils and chapters, coordinated and assisted member volunteers, and worked on myriad fundraising efforts. I served the GBAHB as their staff editor and events coordinator. This is where I gained my passion for working in the non profit sector. I was responsible for editing all of the Assoication's printed material, as well as laying out the magazine and other publications. I also did extensive event coordination for multiple councils and chapters, coordinated and assisted member volunteers, and worked on myriad fundraising efforts.