Shannon Smith
Senior Manager, Performance Marketing at Top Hat- Claim this Profile
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Bio
Kamau Farrell-Burke
Shannon was my manager at Yellow Pages for the majority of my tenure there. She taught me a lot about leadership and adapting to unexpected situations and circumstances. She always brought great energy even on days when it was difficult and she was always team focused. She went above and beyond in many instances and was a great leader. Shannon was always helpful and I’m sure she’ll bring the same great character to any company.
Michael Bricout
It was really great working in Shannon's team - She is really focused on her team wellbeing and to make sure we're all support each others and grow in our career. She was always available to help the team ramp up and get all the necessary training to improve our processes and results!
Kamau Farrell-Burke
Shannon was my manager at Yellow Pages for the majority of my tenure there. She taught me a lot about leadership and adapting to unexpected situations and circumstances. She always brought great energy even on days when it was difficult and she was always team focused. She went above and beyond in many instances and was a great leader. Shannon was always helpful and I’m sure she’ll bring the same great character to any company.
Michael Bricout
It was really great working in Shannon's team - She is really focused on her team wellbeing and to make sure we're all support each others and grow in our career. She was always available to help the team ramp up and get all the necessary training to improve our processes and results!
Kamau Farrell-Burke
Shannon was my manager at Yellow Pages for the majority of my tenure there. She taught me a lot about leadership and adapting to unexpected situations and circumstances. She always brought great energy even on days when it was difficult and she was always team focused. She went above and beyond in many instances and was a great leader. Shannon was always helpful and I’m sure she’ll bring the same great character to any company.
Michael Bricout
It was really great working in Shannon's team - She is really focused on her team wellbeing and to make sure we're all support each others and grow in our career. She was always available to help the team ramp up and get all the necessary training to improve our processes and results!
Kamau Farrell-Burke
Shannon was my manager at Yellow Pages for the majority of my tenure there. She taught me a lot about leadership and adapting to unexpected situations and circumstances. She always brought great energy even on days when it was difficult and she was always team focused. She went above and beyond in many instances and was a great leader. Shannon was always helpful and I’m sure she’ll bring the same great character to any company.
Michael Bricout
It was really great working in Shannon's team - She is really focused on her team wellbeing and to make sure we're all support each others and grow in our career. She was always available to help the team ramp up and get all the necessary training to improve our processes and results!
Credentials
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Google Analytics Individual Qualification (GAIQ)
GoogleApr, 2021- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2021- Nov, 2024 -
Google Analytics Beginners Certificate
GoogleApr, 2021- Nov, 2024 -
Introduction to Data Studio
GoogleMar, 2021- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleApr, 2020- Nov, 2024 -
Google My Business Basics
GoogleMar, 2020- Nov, 2024 -
Managing Virtual Teams
LinkedInApr, 2020- Nov, 2024 -
International SEO
Lynda.comFeb, 2018- Nov, 2024 -
SEO: Videos
Lynda.comFeb, 2018- Nov, 2024 -
Management Foundations
Lynda.comDec, 2017- Nov, 2024 -
Setting Team and Employee Goals
Lynda.comDec, 2017- Nov, 2024 -
SEO: Ecommerce
Lynda.comOct, 2017- Nov, 2024 -
SEO: Link Building in Depth
Lynda.comOct, 2017- Nov, 2024
Experience
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Top Hat
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Canada
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Software Development
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300 - 400 Employee
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Senior Manager, Performance Marketing
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Apr 2021 - Present
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Yellow Pages / Pages Jaunes – Canada
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Canada
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Advertising Services
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700 & Above Employee
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National Manager, SEO Operations
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Mar 2018 - Apr 2021
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Senior Campaign Manager, SEO
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Jul 2017 - Mar 2018
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Campaign Manager, SEO
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Oct 2016 - Jul 2017
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MeMedia
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Aug 2015 - Feb 2016
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Education
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2014 - 2014
Griffith University
Master of Arts and Media, Communication and Media Studies -
2012 - 2013
Sheridan College
Post Graduate Certificate, Corporate Communications -
2008 - 2010
Sheridan College
Diploma, Broadcast Journalism -
2004 - 2008
Bradford District High School
Honours
Community
