Experience

Factory LLC

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Creative Studio copywriter

  • Sep 2022 - Present

  Upholds each brands’ tone of voice, ensuring we are communicating effectively and consistently across all consumer facing touch points.Writes clear, concise, and grammatically correct original copy for a variety of media including social, email, video, online, and packaging across multiple brands.Drive brand consistency across all communications.Edits and proofs work to ensure high standards are met across all content outputs.Collaborates with internal Factory and brand partners as well as external stakeholders to assess content needs, brainstorm creative concepts, and develop effective and compelling messaging.Develops and implements brand guidelines to help bring the brand to life.Develops and executes Email and SMS campaigns and assess/analyze relevant KPIs to monitor and measure success.



Freelance

• Social Media, Freelance

  • Aug 2021 - Present

  Manages social media strategy and posting for several clients in the home renovation and interior design industries. Manages social media strategy and posting for several clients in the home renovation and interior design industries.



MemoryWell

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Freelance Writer

  • Apr 2019 - Present



Lafayette College

• Higher Education
• 700 & Above Employee

• Content Manager, Communications

  • Jan 2020 - Sep 2022

  Manages interviewing/research, writing, editing, and web publication of content for the College’s newsroom, magazine, and e-newsletters geared toward media and campus/community. Contributes content for alumni, development, and athletics. Works with the Director of Content Strategy and a team of content managers to determine appropriate content strategy, timeline, and execution. Has also handled some social media coverage and internal communications coverage. Manages interviewing/research, writing, editing, and web publication of content for the College’s newsroom, magazine, and e-newsletters geared toward media and campus/community. Contributes content for alumni, development, and athletics. Works with the Director of Content Strategy and a team of content managers to determine appropriate content strategy, timeline, and execution. Has also handled some social media coverage and internal communications coverage.



Tribune Publishing Company

• United States
• Newspaper Publishing
• 300 - 400 Employee

• Copywriter and Editor (Marketing and Advertising)

  • Apr 2017 - Jan 2020

  Wrote, edited and coordinated original content for editorial, branded and advertorial special sections for one of the country’s most recognizable publishers. Developed campaign copy in the form of print and web articles, print and digital ads, and social media copy for clients of Tribune Content Agency (TCA), the internal digital advertising agency of Tribune Publishing. Wrote, edited and coordinated original content for editorial, branded and advertorial special sections for one of the country’s most recognizable publishers. Developed campaign copy in the form of print and web articles, print and digital ads, and social media copy for clients of Tribune Content Agency (TCA), the internal digital advertising agency of Tribune Publishing.



Northampton Community College

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Marketing & Publications

  • Aug 2010 - Sep 2016

  Worked alongside the College’s marketing team and key stakeholders to tactically prioritize projects and align programmatic efforts in collaboration with the strategies put forth by the office of the president. Enhanced the college’s branding and positioning in the Lehigh Valley through coordinated marketing campaigns and strategic development. Worked with the Marketing Director to allocate budget for program-related marketing efforts. Developed website content and copy for publications, social media, and print and media advertising. Planned and executed the Lehigh Valley Food & Wine Festival in conjunction with Sands Casino.



Lehigh Valley Mall (Kravco Simon Co)

• Marketing Assistant/Assistant Director of Marketing

  • Jun 2006 - Aug 2010



Kimmel Cultural Campus

• United States
• Performing Arts
• 100 - 200 Employee

• Public Relations

  • Jan 2005 - May 2005