Shannon R Mouton

Executive Director at Laurel Advocacy & Referral Services, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Temple Hills, Maryland, United States, US

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Pat McGraw

Shannon understands the importance of consistently delivering a unique, valuable customer experience that differentiates the organization from the competition. Her work continuously delivers value in unique ways such as her work utilizing social media and Web 2.0. As a matter of fact, it is her leadership in podcasts, webcasts, and blogs that are the perfect examples of her vision, her leadership and her commitment to providing the target audience with value. On a personal note, I enjoyed working with Shannon because of her friendly, outgoing personality, her creativity and her vision. If you have the opportunity to work with her, I strongly recommend it - you will have fun and you will produce incredibly successful results.

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Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Executive Director
      • Feb 2022 - Present

      * Secured a $500,000 capital project bond (no match required) from the State of Maryland. * Coordinated development of the LARS 2023-2028 Strategic Plan with the Board of Directors, with an enlarged mission, new values statements and expanded organizational goals. * Lead the launch of new programs and initiatives, to include a transitional housing program, a multi-jurisdiction partnership program, a community outreach program and a veterans and military family support program. * Spearheaded the relaunch of the LARS Self-Sufficiency with a dedicated Team, volunteers and grant funding. * Strengthened the capacity of the Community Engagement Team with two full-time staff (a CFRE accredited Director of Development and Community Engagement Assistant), a grants management consultant and a grant writing special volunteer. * Established relationships with local, county and state elected officials to bring issue awareness and program funding to the organization. * Increased the LARS Team from eight to 15 full-time members, including three bilingual client-facing staff, one staff member with lived experience, three Masters of Social Work team members and six certified case managers. The staff enhancements allowed us to increase capacity and impact the community more. * Led the budgeting process and revamped the accounting processes to meet the organization’s mixed revenue and grants management challenges. * Collaborated with HR and the leadership team to update the Employee Handbook and Policies for work in the post-pandemic era. Show less

    • Consultant & Strategic Advisor
      • Feb 2017 - Feb 2022

      I have been a strategic consultant for several nonprofit organizations and business entities. I provided various leadership services to include project management that led to contract renewals; business development that resulted in $3.2M in contracts, and lead generation and conversion for $1.9M in sales. I led rebranding efforts with enhanced vision and mission statements, the launch of refreshed websites, and new marketing collateral. I have been a strategic consultant for several nonprofit organizations and business entities. I provided various leadership services to include project management that led to contract renewals; business development that resulted in $3.2M in contracts, and lead generation and conversion for $1.9M in sales. I led rebranding efforts with enhanced vision and mission statements, the launch of refreshed websites, and new marketing collateral.

    • United States
    • Non-profit Organizations
    • Interim Executive Director
      • Sep 2019 - Jun 2021

      I served as the Interim Executive Director since the organization's founding in September 2019. During my tenure, I have drafted and implemented a five-year strategic plan. I launched a fundraising strategy that includes development of an annual fund, foundation outreach, and corporate solicitations, raising more than $40,000 (single month high). I authored various policies, including the N1A Bylaws and the ethics and conflict of interest policies. I established strategic partnerships with local organizations to leverage institutional capacity and knowledge sharing. I drafted bi-monthly newsletters and launched two programs with our academic partner to introduce and engage Black girls to interconnectedness and overlap of the STEAAM disciplines--science, technology, engineering, arts, athletics, and math. Show less

    • Defense & Space
    • 1 - 100 Employee
    • Managing Director
      • Apr 2015 - Dec 2016

      As managing director, I served as the president's right hand, the first in the firm’s history. I was her confidant, collaborator and sounding board, her Dr. Watson. I facilitated the firm's long-range planning process and strategic plan development, McKinney 3.0. I oversaw the operational units: finance, business development, and human resources. I revamped the request for proposal/quote review and response process, which reduced proposal development costs and resulted in better written proposals and contract awards. I standardized the recruitment and hiring practices, and updated the new hire on-boarding processes to ensure strong project teams. I crafted the workforce development curriculum and professional development training programs; and I fostered a congenial work environment with quarterly team building exercises.I managed a portfolio of elite clients and provided oversight and support to other account teams. My teams produced superior client deliverables on-time and under budget. We developed branding and messaging, created content, provided leadership and media training, launched traditional and online media campaigns, conducted qualitative and quantitative research and managed events. Show less

    • Director, Marketing and Digital Communications
      • Jan 2011 - Dec 2016

      I increased the firm’s online capacity with the development of a top-notch marketing and digital communications team. We solidified and expanded the firm’s brand, "public relations with a conscience," to online communities and new audiences.We professionalized the firm's online activities to create additional service offerings and products that complemented the firm’s traditional outreach and engagement services. The digital team implemented activities that positioned the firm for new business opportunities, such as infographics, videos, social media campaigns, newsletters and email marketing.To provide optimal customer service to my portfolio of clients, I forged collaborative teams to assure effective project management. I planned and oversaw campaigns from conception to completion. I drafted communications plans, work reports, created content, produced videos and managed special events. I also conducted qualitative and quantitative market research and analysis. Show less

    • Higher Education
    • 700 & Above Employee
    • Marketing Director, Social Media and Mobile
      • Jan 2010 - Sep 2010

      I implemented the social media strategy and exceeded Facebook and Twitter goals for five consecutive months, and facilitated bi-monthly social technology training sessions for colleagues. I drafted the Social Media Policy. I spearheaded university’s mobile website development and deployment and created location-based branding program using Foursquare.

    • Marketing Director, Alumni Relations
      • Jan 2005 - Dec 2009

      As the first full-time person solely dedicated to alumni relations, I initiated several opportunities for alumni engagement. I launched the alumni online community, 3,500 alumni joined in two years, and the Walden University Alumni Association blog; I developed search engine marketing initiatives to drive ranking and readership. Started monthly Alumni Lecture Webinar Series and bi-monthly Career Lecture Series webinars and grew participation by 200% participation growth over three years. Published award-winning bi-annual Walden Alumni Magazine and founded the university’s annual National Day of Service (now the Global Day of Service), with participation growth of 400% over four years. Managed Commencement Weekend Alumni events for 3,000+ alumni, guests, faculty and staff. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director, Alumni Education Programs
      • Sep 2000 - Dec 2004

      I started several alumni engagement initiatives, including the Women’s Leadership Conference, Alumni and Faculty Book Signing & Lecture Series and reunion weekends. I directed the Mount Vernon Alumnae Association and their activities, and I visited more than 180 alumnae in nine months. For the George Washington Alumni Association, I managed alumni education programs, such as the Alumni Course Audit and the Alumni Travel Programs. I also managed multiple volunteer boards and committees. I started several alumni engagement initiatives, including the Women’s Leadership Conference, Alumni and Faculty Book Signing & Lecture Series and reunion weekends. I directed the Mount Vernon Alumnae Association and their activities, and I visited more than 180 alumnae in nine months. For the George Washington Alumni Association, I managed alumni education programs, such as the Alumni Course Audit and the Alumni Travel Programs. I also managed multiple volunteer boards and committees.

    • Marketing Director, Membership Recruitment and Retention
      • Nov 1997 - Aug 2000

      Organized invitational meetings and conferences, including securing corporate sponsorship, negotiating hotel contracts, developing registration processes, and on site logistics Drafted and managed the annual fund raising and membership retention/recruitment plans Facilitated increased attendance and revenue for the annual fundraising luncheon for 3 consecutive years Developed marketing strategies for publication distribution and led media relations Organized invitational meetings and conferences, including securing corporate sponsorship, negotiating hotel contracts, developing registration processes, and on site logistics Drafted and managed the annual fund raising and membership retention/recruitment plans Facilitated increased attendance and revenue for the annual fundraising luncheon for 3 consecutive years Developed marketing strategies for publication distribution and led media relations

    • Political Director
      • 1995 - 1996

      Developed and implemented the campaign's statewide political plan Served as a surrogate speaker and represented the candidate Negotiated arrangements for the candidate to speak at numerous statewide conventions and meetings Organized various constituent groups, including Hispanic Americans, Asian Pacific Americans, Law Enforcement Officials, Educators, Seniors, and Conservationists Planned a statewide press tour Supervised thirteen grassroots organizers and six interns Developed and implemented the campaign's statewide political plan Served as a surrogate speaker and represented the candidate Negotiated arrangements for the candidate to speak at numerous statewide conventions and meetings Organized various constituent groups, including Hispanic Americans, Asian Pacific Americans, Law Enforcement Officials, Educators, Seniors, and Conservationists Planned a statewide press tour Supervised thirteen grassroots organizers and six interns

    • United States
    • Political Organizations
    • 300 - 400 Employee
    • Political Experience
      • Jan 1990 - Nov 1994

      Drafted the campaign plans and strategies Designed literature, wrote speeches and drafted position papers Oversaw volunteer recruitment, phone banks and staffed events Drafted the campaign plans and strategies Designed literature, wrote speeches and drafted position papers Oversaw volunteer recruitment, phone banks and staffed events

Education

  • The George Washington University
    BA, US Policy & Politics
    1986 - 1990

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