Shannon Karpinski (she/her)

Communications and Impact Manager at Irish Platform for Patient Organisations, Sciences, and Industries
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Contact Information
us****@****om
(386) 825-5501
Location
IE
Languages
  • English -

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Experience

    • Ireland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications and Impact Manager
      • Mar 2021 - Present

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Content Specialist
      • Nov 2020 - Mar 2021

      Researching, writing, and editing, SEO content in the form of product descriptions across the company's global platforms.Working closely with senior leadership and editors to provide internal communications updates to the content writing team.Assisting in the creation of training sessions and resources for the content writing team.Assisting in the development of a comprehensive knowledge base website for the content writing team.

    • Content Writer
      • Oct 2019 - Nov 2020

      Researching, writing, and editing content across relevant digital platformsAdhering to style guides and deadlines for each platformCreating high-quality and informative written material including vendor profile descriptions for The Knot Worldwide brands such as WeddingWire, The Bash, and The KnotHelping business reach new and potential clients by creating engaging written contentStaying up-to-date with SEO requirements Volunteering as part of the Sports and Social Committee to plan fun, informative, and interesting events and workshops for our team

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications and Events Coordinator
      • Jun 2016 - Aug 2018

      • Communicated benefits of union membership to current and prospective members • Managed the UFCW 951 twitter account and increased followers by 200 in one year • Planned over 50 annual events attended by over 600 members • Planned and executed 40+ fundraising events, raising over $120,000 in two years • Initiated the union’s LGBT+ outreach department • Produced a short advocacy film for the Michigan Poor Peoples’ Campaign • Designed communications materials such as flyers, advertisements, and infographics • Wrote and edited content for the union’s publication, The Voice • Verified membership status via membership database • Proofread contract vote materials, fundraising postings and event order forms • Read scholarship application essays and select finalists

    • Event Planning Intern
      • Sep 2015 - Dec 2015

      • Helped coordinate all events such as Doggie Trick or Treat, Down Home Days Festival, and Holiday Parade • Drafted press releases and photo releases for events and ribbon cuttings for new businesses • Created content for monthly newsletter and Facebook page • Assisted with administrative work such as answering phones and filing paperwork • Helped coordinate all events such as Doggie Trick or Treat, Down Home Days Festival, and Holiday Parade • Drafted press releases and photo releases for events and ribbon cuttings for new businesses • Created content for monthly newsletter and Facebook page • Assisted with administrative work such as answering phones and filing paperwork

    • Public Relations and Communications Intern
      • May 2015 - Dec 2015

      • Created content and scheduled texts for the Did-You-Know text programme for members • Coordinated the Talk Back to your Union campaign • Created logos, T-shirts, and promotional materials • Planned and executed the 2015 Annual Executive Board Meeting and Membership Conference • Researched and drafted an op-ed published the Detroit News • Created content and scheduled texts for the Did-You-Know text programme for members • Coordinated the Talk Back to your Union campaign • Created logos, T-shirts, and promotional materials • Planned and executed the 2015 Annual Executive Board Meeting and Membership Conference • Researched and drafted an op-ed published the Detroit News

    • United States
    • Retail
    • 700 & Above Employee
    • Customer Service Specialist
      • Nov 2013 - May 2015

      • Supervised all front-end store employees • Listened and responded to customer complaints • Handled returns and exchanges • Met metrics such as daily and hourly sales goals, credit card sign ups, and rewards card sign ups • Responsible for safely and securely selling firearms and ammunition pursuant to federal and state regulations • Opened and closed the cash office, ensuring all money was accounted for in the safe and each till • Replenished products in queue area and ensured they adhered to visual merchandising standards

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing/PR Intern
      • May 2014 - Jun 2014

      • Conducted interviews and created human interest stories and consumer profiles for organization newsletters. • Attended weekly marketing meetings. • Worked with a team to discuss and develop new marketing and public relations strategies. • Created public relations and marketing documents such as mailing postcards, advertisements, newsletters, and informational documents for events. • Organized and attended community events and outreach programs. • Conducted interviews and created human interest stories and consumer profiles for organization newsletters. • Attended weekly marketing meetings. • Worked with a team to discuss and develop new marketing and public relations strategies. • Created public relations and marketing documents such as mailing postcards, advertisements, newsletters, and informational documents for events. • Organized and attended community events and outreach programs.

    • Communications and Public Relations Coordinator
      • Apr 2012 - Sep 2013

      Responsible for managing company Facebook, Twitter and Instagram.Edit photos and video footage of tours for customers and social media pages.Assist in preparing for promotional events and in the design of promotional materials.Communicate effectively with coworkers and administrators.Build and maintain relationships with customers.Communicate efficiently with customers via email and telephone.Schedule kayak tours and customized events.

    • Tour Guide
      • May 2011 - Sep 2013

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Aug 2012 - Dec 2012

    • United States
    • Restaurants
    • 700 & Above Employee
    • Restaurant Staff
      • May 2011 - Aug 2012

Education

  • National University of Ireland, Galway
    Master's degree, Public Advocacy and Activism
    2018 - 2019
  • Western Michigan University
    Public Relations/Image Management
    2013 - 2015
  • Lansing Community College
    2011 - 2012
  • University of Iowa
    2010 - 2011
  • National University of Ireland, Galway
    Master's degree, Public Advocacy and Activism
  • Okemos High School

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