Shannon Cortina
Vice President Global Brand and Communications at parcelLab- Claim this Profile
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Bio
Paula Fontana
Shannon is one of the best and most talented leaders you will ever work with. Shannon and I were peers on the Marketing team at Fusion Risk Management. Shannon led global Integrated Marketing, inclusive of Brand and Comms, Digital Marketing, Events, Social, Demand Generation, Demand Capture, etc. As VP of Partner and Product Marketing at Fusion, Shannon was my partner in everything I did at Fusion. Shannon and I worked together during the most disruptive years of our lifetimes. She's completely unflappable in uncertainty, an oasis of calm under pressure, and a savvy businesswoman with negotiations and budgets. A true treasure in volatility. In that time, we relaunched a brand, a website, created a category, and built a financial services vertical that serves some of the most respected and renowned institutions in the world. Stated simply, our success would not have been possible without Shannon. Not only does Shannon have exemplary technical and creative expertise in all facets of marketing, but she is also an extraordinary leader. She is loved and adored by just about everyone - her team, peers, and collaborators across the business. Shannon cares for people deeply. She is the rare type of leader who will consistently put other people ahead of herself. She is the model of servant leadership. Marketing leadership is about bringing out the best in your people and your broader organization, showcasing it for the world to see. Shannon does this so naturally and intuitively knows as a leader when to step in and step out - the delicate dance of any coach. I've watched her team blossom under her leadership. Together we were able to achieve so much with far fewer resources than our competitors. I credit much of that to the strength of our partnership and our shared vision for the team. I would work again with her in a heartbeat.
Ian Murray
Shannon and I worked closely as peers at Tangoe on the marketing team. During this time Tangoe had a turbulent period with a NASDAQ stock de-listing and complete change of the executive management team and subsequent purchase by a Private Equity firm and Shannon had plenty of opportunity to handle the internal and external communication to employees, shareholders, clients, analysts and other stakeholders. Shannon demonstrated, time and again, composure and skill in creating, seeking support from the executive and legal teams, and distributing on point messaging to meet with compliance needs while promoting a message of stability and reassurance which played a crucial part in employee and client retention throughout this period. Shannon is also well known by industry analysts and is able to manage an effective communication schedule with analyst briefings and in obtaining impressive thought leaders to speak on Tangoe's behalf at company events. Shannon is diligent and demonstrates impressive integrity and ethics when trusted with sensitive and confidential information and always operates with the company's best interest in mind.
Paula Fontana
Shannon is one of the best and most talented leaders you will ever work with. Shannon and I were peers on the Marketing team at Fusion Risk Management. Shannon led global Integrated Marketing, inclusive of Brand and Comms, Digital Marketing, Events, Social, Demand Generation, Demand Capture, etc. As VP of Partner and Product Marketing at Fusion, Shannon was my partner in everything I did at Fusion. Shannon and I worked together during the most disruptive years of our lifetimes. She's completely unflappable in uncertainty, an oasis of calm under pressure, and a savvy businesswoman with negotiations and budgets. A true treasure in volatility. In that time, we relaunched a brand, a website, created a category, and built a financial services vertical that serves some of the most respected and renowned institutions in the world. Stated simply, our success would not have been possible without Shannon. Not only does Shannon have exemplary technical and creative expertise in all facets of marketing, but she is also an extraordinary leader. She is loved and adored by just about everyone - her team, peers, and collaborators across the business. Shannon cares for people deeply. She is the rare type of leader who will consistently put other people ahead of herself. She is the model of servant leadership. Marketing leadership is about bringing out the best in your people and your broader organization, showcasing it for the world to see. Shannon does this so naturally and intuitively knows as a leader when to step in and step out - the delicate dance of any coach. I've watched her team blossom under her leadership. Together we were able to achieve so much with far fewer resources than our competitors. I credit much of that to the strength of our partnership and our shared vision for the team. I would work again with her in a heartbeat.
Ian Murray
Shannon and I worked closely as peers at Tangoe on the marketing team. During this time Tangoe had a turbulent period with a NASDAQ stock de-listing and complete change of the executive management team and subsequent purchase by a Private Equity firm and Shannon had plenty of opportunity to handle the internal and external communication to employees, shareholders, clients, analysts and other stakeholders. Shannon demonstrated, time and again, composure and skill in creating, seeking support from the executive and legal teams, and distributing on point messaging to meet with compliance needs while promoting a message of stability and reassurance which played a crucial part in employee and client retention throughout this period. Shannon is also well known by industry analysts and is able to manage an effective communication schedule with analyst briefings and in obtaining impressive thought leaders to speak on Tangoe's behalf at company events. Shannon is diligent and demonstrates impressive integrity and ethics when trusted with sensitive and confidential information and always operates with the company's best interest in mind.
Paula Fontana
Shannon is one of the best and most talented leaders you will ever work with. Shannon and I were peers on the Marketing team at Fusion Risk Management. Shannon led global Integrated Marketing, inclusive of Brand and Comms, Digital Marketing, Events, Social, Demand Generation, Demand Capture, etc. As VP of Partner and Product Marketing at Fusion, Shannon was my partner in everything I did at Fusion. Shannon and I worked together during the most disruptive years of our lifetimes. She's completely unflappable in uncertainty, an oasis of calm under pressure, and a savvy businesswoman with negotiations and budgets. A true treasure in volatility. In that time, we relaunched a brand, a website, created a category, and built a financial services vertical that serves some of the most respected and renowned institutions in the world. Stated simply, our success would not have been possible without Shannon. Not only does Shannon have exemplary technical and creative expertise in all facets of marketing, but she is also an extraordinary leader. She is loved and adored by just about everyone - her team, peers, and collaborators across the business. Shannon cares for people deeply. She is the rare type of leader who will consistently put other people ahead of herself. She is the model of servant leadership. Marketing leadership is about bringing out the best in your people and your broader organization, showcasing it for the world to see. Shannon does this so naturally and intuitively knows as a leader when to step in and step out - the delicate dance of any coach. I've watched her team blossom under her leadership. Together we were able to achieve so much with far fewer resources than our competitors. I credit much of that to the strength of our partnership and our shared vision for the team. I would work again with her in a heartbeat.
Ian Murray
Shannon and I worked closely as peers at Tangoe on the marketing team. During this time Tangoe had a turbulent period with a NASDAQ stock de-listing and complete change of the executive management team and subsequent purchase by a Private Equity firm and Shannon had plenty of opportunity to handle the internal and external communication to employees, shareholders, clients, analysts and other stakeholders. Shannon demonstrated, time and again, composure and skill in creating, seeking support from the executive and legal teams, and distributing on point messaging to meet with compliance needs while promoting a message of stability and reassurance which played a crucial part in employee and client retention throughout this period. Shannon is also well known by industry analysts and is able to manage an effective communication schedule with analyst briefings and in obtaining impressive thought leaders to speak on Tangoe's behalf at company events. Shannon is diligent and demonstrates impressive integrity and ethics when trusted with sensitive and confidential information and always operates with the company's best interest in mind.
Paula Fontana
Shannon is one of the best and most talented leaders you will ever work with. Shannon and I were peers on the Marketing team at Fusion Risk Management. Shannon led global Integrated Marketing, inclusive of Brand and Comms, Digital Marketing, Events, Social, Demand Generation, Demand Capture, etc. As VP of Partner and Product Marketing at Fusion, Shannon was my partner in everything I did at Fusion. Shannon and I worked together during the most disruptive years of our lifetimes. She's completely unflappable in uncertainty, an oasis of calm under pressure, and a savvy businesswoman with negotiations and budgets. A true treasure in volatility. In that time, we relaunched a brand, a website, created a category, and built a financial services vertical that serves some of the most respected and renowned institutions in the world. Stated simply, our success would not have been possible without Shannon. Not only does Shannon have exemplary technical and creative expertise in all facets of marketing, but she is also an extraordinary leader. She is loved and adored by just about everyone - her team, peers, and collaborators across the business. Shannon cares for people deeply. She is the rare type of leader who will consistently put other people ahead of herself. She is the model of servant leadership. Marketing leadership is about bringing out the best in your people and your broader organization, showcasing it for the world to see. Shannon does this so naturally and intuitively knows as a leader when to step in and step out - the delicate dance of any coach. I've watched her team blossom under her leadership. Together we were able to achieve so much with far fewer resources than our competitors. I credit much of that to the strength of our partnership and our shared vision for the team. I would work again with her in a heartbeat.
Ian Murray
Shannon and I worked closely as peers at Tangoe on the marketing team. During this time Tangoe had a turbulent period with a NASDAQ stock de-listing and complete change of the executive management team and subsequent purchase by a Private Equity firm and Shannon had plenty of opportunity to handle the internal and external communication to employees, shareholders, clients, analysts and other stakeholders. Shannon demonstrated, time and again, composure and skill in creating, seeking support from the executive and legal teams, and distributing on point messaging to meet with compliance needs while promoting a message of stability and reassurance which played a crucial part in employee and client retention throughout this period. Shannon is also well known by industry analysts and is able to manage an effective communication schedule with analyst briefings and in obtaining impressive thought leaders to speak on Tangoe's behalf at company events. Shannon is diligent and demonstrates impressive integrity and ethics when trusted with sensitive and confidential information and always operates with the company's best interest in mind.
Experience
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parcelLab
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Vice President Global Brand and Communications
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Jan 2023 - Present
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Fusion Risk Management
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United States
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Software Development
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200 - 300 Employee
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Vice President Marketing
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Aug 2018 - Dec 2022
Fusion Risk Management, a Vista Equity Portfolio Company, is the leading software and consulting company for business continuity management, IT disaster recovery, integrated risk management, and crisis and incident management recognized by Business Continuity Institute, Disaster Recovery Institute, Gartner, and more. Fusion Risk Management, a Vista Equity Portfolio Company, is the leading software and consulting company for business continuity management, IT disaster recovery, integrated risk management, and crisis and incident management recognized by Business Continuity Institute, Disaster Recovery Institute, Gartner, and more.
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Tangoe
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Director Marketing Communications
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Aug 2013 - Aug 2018
Senior Director of Marketing Communications for Tangoe, a leading global provider of IT and Telecom Expense Management software and services to a wide range of global enterprises and service providers. Responsible for leading strategic marketing initiatives including corporate communications, analyst relations, public relations, social media, and customer engagement events. Senior Director of Marketing Communications for Tangoe, a leading global provider of IT and Telecom Expense Management software and services to a wide range of global enterprises and service providers. Responsible for leading strategic marketing initiatives including corporate communications, analyst relations, public relations, social media, and customer engagement events.
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Springboard
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Director, Public Relations and Marketing
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Feb 2007 - Aug 2013
Developed and managed public relations and marketing campaigns for marquee clients in the telecom, mobile, and HRIS industries. Key clients included Synchronoss (SNCR), CheckPoint HR, MetaWatch, and Vodafone Global Enterprise (VGE). Developed and managed public relations and marketing campaigns for marquee clients in the telecom, mobile, and HRIS industries. Key clients included Synchronoss (SNCR), CheckPoint HR, MetaWatch, and Vodafone Global Enterprise (VGE).
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MRB Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive, Public Relations and Marketing
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2004 - 2007
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Assistant Account Executive, Public Relations
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2003 - 2004
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Education
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Yale University - Yale School of Management
Yale School of Management Executive Education - Women's Leadership Program 2016 -
The Catholic University of America
Bachelor of Arts (B.A.)