Shannon Gerety
Strategist at SYLVAIN- Claim this Profile
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Topline Score
Bio
Cat Strumlauf
Shannon is a driven, creative, and thoughtful individual and was a true pleasure to work with at Apex. Her passion for the work—at the intersection of marketing and sustainability—was evident, and I’m confident that same drive will compel her to do great things for future employers. She executed projects in a timely manner with superb attention to detail and went above and beyond to take on big-picture projects that brought her outside her comfort zone and into new territory. Shannon will be an incredible asset to her future coworkers and companies—I’m looking forward to following what is sure to be an impressive career trajectory.
Lia Norton
Shannon was an incredible asset to our team--so much so that we extended her too-short summer internship through the fall. Just a few of her contributions: detailed and insightful content, audience, and competitor analyses for Apex's corporate website; excellent UX advice on some of our most frequently visited webpages; drafting digital ad copy; and bylines on our thought leadership blog. Her passion for sustainability and brands that want to do good for the world shone throughout her time here and were a perfect fit for Apex's mission and core values. She is an extraordinarily hard worker and brings her A-game to every task. We can't wait to see where Shannon lands next--regardless, it's the wise and lucky company that snaps her up.
Cat Strumlauf
Shannon is a driven, creative, and thoughtful individual and was a true pleasure to work with at Apex. Her passion for the work—at the intersection of marketing and sustainability—was evident, and I’m confident that same drive will compel her to do great things for future employers. She executed projects in a timely manner with superb attention to detail and went above and beyond to take on big-picture projects that brought her outside her comfort zone and into new territory. Shannon will be an incredible asset to her future coworkers and companies—I’m looking forward to following what is sure to be an impressive career trajectory.
Lia Norton
Shannon was an incredible asset to our team--so much so that we extended her too-short summer internship through the fall. Just a few of her contributions: detailed and insightful content, audience, and competitor analyses for Apex's corporate website; excellent UX advice on some of our most frequently visited webpages; drafting digital ad copy; and bylines on our thought leadership blog. Her passion for sustainability and brands that want to do good for the world shone throughout her time here and were a perfect fit for Apex's mission and core values. She is an extraordinarily hard worker and brings her A-game to every task. We can't wait to see where Shannon lands next--regardless, it's the wise and lucky company that snaps her up.
Cat Strumlauf
Shannon is a driven, creative, and thoughtful individual and was a true pleasure to work with at Apex. Her passion for the work—at the intersection of marketing and sustainability—was evident, and I’m confident that same drive will compel her to do great things for future employers. She executed projects in a timely manner with superb attention to detail and went above and beyond to take on big-picture projects that brought her outside her comfort zone and into new territory. Shannon will be an incredible asset to her future coworkers and companies—I’m looking forward to following what is sure to be an impressive career trajectory.
Lia Norton
Shannon was an incredible asset to our team--so much so that we extended her too-short summer internship through the fall. Just a few of her contributions: detailed and insightful content, audience, and competitor analyses for Apex's corporate website; excellent UX advice on some of our most frequently visited webpages; drafting digital ad copy; and bylines on our thought leadership blog. Her passion for sustainability and brands that want to do good for the world shone throughout her time here and were a perfect fit for Apex's mission and core values. She is an extraordinarily hard worker and brings her A-game to every task. We can't wait to see where Shannon lands next--regardless, it's the wise and lucky company that snaps her up.
Cat Strumlauf
Shannon is a driven, creative, and thoughtful individual and was a true pleasure to work with at Apex. Her passion for the work—at the intersection of marketing and sustainability—was evident, and I’m confident that same drive will compel her to do great things for future employers. She executed projects in a timely manner with superb attention to detail and went above and beyond to take on big-picture projects that brought her outside her comfort zone and into new territory. Shannon will be an incredible asset to her future coworkers and companies—I’m looking forward to following what is sure to be an impressive career trajectory.
Lia Norton
Shannon was an incredible asset to our team--so much so that we extended her too-short summer internship through the fall. Just a few of her contributions: detailed and insightful content, audience, and competitor analyses for Apex's corporate website; excellent UX advice on some of our most frequently visited webpages; drafting digital ad copy; and bylines on our thought leadership blog. Her passion for sustainability and brands that want to do good for the world shone throughout her time here and were a perfect fit for Apex's mission and core values. She is an extraordinarily hard worker and brings her A-game to every task. We can't wait to see where Shannon lands next--regardless, it's the wise and lucky company that snaps her up.
Experience
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SYLVAIN
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United States
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Business Consulting and Services
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1 - 100 Employee
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Strategist
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Jun 2021 - Present
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Apex Clean Energy
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United States
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Renewable Energy Power Generation
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300 - 400 Employee
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Marketing and Communications Intern
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Jun 2020 - Dec 2020
· Conducted and presented 3 main research analyses: Digital Content, Audience, and Competition· Installed Google Tags to better monitor reader website visitors’ behavior and optimize UX- successfully increased average time on blog page by 2 minutes· Authored two articles (check the links below!) · Conducted and presented 3 main research analyses: Digital Content, Audience, and Competition· Installed Google Tags to better monitor reader website visitors’ behavior and optimize UX- successfully increased average time on blog page by 2 minutes· Authored two articles (check the links below!)
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360 Campaign Consulting
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Non-profit Organizations
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1 - 100 Employee
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Planned Parenthood Votes Regional Campaigner
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Sep 2019 - Nov 2019
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Ithaca College
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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Sep 2018 - Jun 2019
Assistant to Dr. Fatima Hajjat to research nonverbal consumer-brand communication.
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Teaching Assistant
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Sep 2018 - Jan 2019
I worked with students taking Advertising Copy and Art Direction, an upper-level course focused on designing and developing material for projects such as personal branding, corporate blogs, and print ads.
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Elephant
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United States
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Design Services
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1 - 100 Employee
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Strategy Intern
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Jun 2018 - Aug 2018
As a strategy intern at Elephant, I strengthened my research skills with UX design research, extensive competitive analyses, and innovative technology trends. Elephant was originally created to work with Apple, but now has offices in New York, San Francisco, Los Angeles, and London and works with other iconic brands like Beats and Goldman Sachs. As a strategy intern at Elephant, I strengthened my research skills with UX design research, extensive competitive analyses, and innovative technology trends. Elephant was originally created to work with Apple, but now has offices in New York, San Francisco, Los Angeles, and London and works with other iconic brands like Beats and Goldman Sachs.
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The Ithacan
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United States
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Newspaper Publishing
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1 - 100 Employee
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Ad Sales Manager
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Jan 2017 - Dec 2017
As manager, I was responsible for recruiting local businesses to buy advertising space in Ithaca College’s Award Winning Newspaper. In addition, the role required hiring and leading a team of representatives, operating weekly meetings and advising and organizing efforts for team members. During my time, I created bundle offers to add to the rate card to encourage more packaged sales.
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Advertising Sales Representative
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Sep 2016 - Jan 2017
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CROSSMEDIA USA
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United States
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Advertising Services
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200 - 300 Employee
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Media Planning Intern
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Jul 2017 - Aug 2017
I served as an assistant media planner for three accounts in retail, pharma, and P&G categories across multiple channels. I organized data for creative insights on digital campaigns performance, prepared confirmation decks for OOH campaigns. Responsibilities also included managed incoming RFPs, entering media buys into Spectra, send and reconcile invoices, organize meetings for internal and external statuses for various teams, and maintain communication with outside vendors. I served as an assistant media planner for three accounts in retail, pharma, and P&G categories across multiple channels. I organized data for creative insights on digital campaigns performance, prepared confirmation decks for OOH campaigns. Responsibilities also included managed incoming RFPs, entering media buys into Spectra, send and reconcile invoices, organize meetings for internal and external statuses for various teams, and maintain communication with outside vendors.
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Marketing & Design Intern
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Jun 2016 - Aug 2016
Analyzed client needs and engaged in active brainstorming sessions for creative ideas on campaigns, worked with accounts team with documentation of client portals, executed copywriting and design needs for creative team, and attended meetings as needed to do contact reports on client specifications and needs. Analyzed client needs and engaged in active brainstorming sessions for creative ideas on campaigns, worked with accounts team with documentation of client portals, executed copywriting and design needs for creative team, and attended meetings as needed to do contact reports on client specifications and needs.
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Education
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2019 - 2021
VCU Brandcenter
Masters of Business, Brand Strategy -
2015 - 2019
Ithaca College
Bachelor of Science (B.S.), Integrated Marketing and Communications -
2015 - 2019
Ithaca College
Psychology Minor -
2018 - 2018
IES Abroad
Berlin, Germany, International Affairs and Security Studies
Community
