Experience

Jackson Hole

• United States
• Restaurants
• 1 - 100 Employee

• Social Media and Influencer Marketing Manager

  • Apr 2016 - Present

  • Track social media trends and analyze content metrics to increase audience engagement and optimize content, increasing organic follower rates by approx. 900% and receiving an average of 180 engagements per post • Coordinate with 25 influencers while organizing special events and developing social media campaigns, resulting in an increased social media following by 567% and 29,000 engagements within 2 weeks of initial campaign launch • Manage client Facebook and Instagram accounts daily, including scheduling and posting all content, responding to audience comments and messages, and replying to UGC content • Conduct SEO and keyword research to strategically develop ad copy for Google Ads and paid ads to increase impressions and clicks Show less



WEGO Health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Influencer Manager

  • Oct 2018 - Aug 2020

  • Founded influencer program by analyzing and segmenting target audiences, identifying and recruiting influencers, and onboarding influencers; promoting brand partners and in-house initiatives • Analyzed industry and company data by conducting market research to establish KPIs and benchmarks for marketing initiatives, expanding clientele base • Created approx. 45 influencer contracts per quarter and negotiated contracts to optimize campaign costs while placing focus on mutual company and influencer satisfaction Show less



Rebel Gail Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Community Manager/Account Executive

  • Oct 2017 - Oct 2018

  • Assisted in execution of a media and influencer event to showcase panel of 6 board-certified dermatologists, generating approx. 500K impressions and received coverage from outlets such as Allure.com, Byrdie, Men’s Journal, etc. • Oversaw social media channels for 6-8 clients simultaneously by developing copy and assets, interacting with audiences, collaborating with influencers, and creating monthly reports to increase client site traffic by 370% within first 6 months • Liaised with ambassadors and clients and offered guidance during the content creation process to ensure content aligned with the client’s message and goals Show less



Melange Media Group

• Pakistan
• Media Production
• 1 - 100 Employee

• Community Manager/Account Executive

  • Apr 2017 - Oct 2017

  • Trained and monitored employees by leading weekly meetings to discuss clients and tasks and communicate best practices • Trained and monitored employees by leading weekly meetings to discuss clients and tasks and communicate best practices


Wellvyl
• United States
• Health, Wellness and Fitness
• Ecommerce Manager

  • Dec 2016 - Apr 2017


HK Hells Kitchen

• United States
• Restaurants

• Social Media Coordinator

  • Aug 2014 - Jan 2017

  • Managed all event operations and planning by preparing venues, allotting the appropriate number of staff per each event, negotiating event costs and managing budgets, and coordinating with vendors • Produced text, image, and video content for social media accounts and interacted with followers and clients in a timely manner using social media software tools to increase audience engagement • Managed all event operations and planning by preparing venues, allotting the appropriate number of staff per each event, negotiating event costs and managing budgets, and coordinating with vendors • Produced text, image, and video content for social media accounts and interacted with followers and clients in a timely manner using social media software tools to increase audience engagement


Ralph Lauren
• United States
• Apparel & Fashion
• 700 & Above Employee
• Global Merchandiser

  • Apr 2014 - Dec 2015

Armani Exchange
• United States
• Retail
• Global Merchandiser

  • Dec 2011 - Mar 2014

Century 21 Department Stores
• United States
• Retail
• 1 - 100 Employee
• Store Operations Department Manager

  • Jun 2011 - Aug 2011

Fendi
• Retail Luxury Goods and Jewelry
• 700 & Above Employee
• Quality Control and Logistics

  • Jan 2011 - May 2011

Alice and Olivia
• United Kingdom
• Production Manager

  • May 2010 - Aug 2010

Beyond Vintage
• United States
• Retail Apparel and Fashion
• Showroom Assistant

  • Jul 2009 - Dec 2009