Shannon Johnson
Marketing & Sales at Creoworks- Claim this Profile
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Experience
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Creoworks
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United States
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Design
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1 - 100 Employee
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Marketing & Sales
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Jan 2015 - Present
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Columbia Hospitality
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United States
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Hospitality
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300 - 400 Employee
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Communications Manager
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Jun 2012 - Dec 2014
• Oversee cultivating and maintaining relationships with industry media • Initiated in house creation of press releases, executive announcements, media alerts, and photo opps resulting in a 30% reduction of agency costs; • Manage media relations for entire portfolio resulting in increased media coverage year-over-year; • Handle all internal communications including that from executive leadership; • Direct social media from strategy to execution with over 100% growth of followers and engagement; • Develop and execute press-worthy events, programs, and partnerships for revenue and public awareness • Produce revenue generating marketing copy for blogs, e-blasts, web, and print collateral; • Landed CFO as a PSBJ’s CFO of the Year finalist. Show less
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CRISTA Ministries
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United States
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Non-profit Organization Management
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200 - 300 Employee
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Communications Coordinator
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Nov 2010 - Jul 2012
• Managed project and communications using mediums including, but not limited to, brochures, direct mail, fundraising, advertising, newsletters, e-blasts, event collateral, video, and online; • Resident interviewer, reporter, and writer for acquisition and development of company-wide communications; • Represented organization to media and press for print, radio, online, and television; • Developed daily news story for intranet—increased traffic by 300% in first year; • Efficient and customized client relationship management. Show less
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PRO Sports Club
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United States
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Medical Practices
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Human Resources and Development Coordinator
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Sep 2008 - Nov 2010
• Created new training process for continued education of the fitness, retail, spa, and member service departments resulting in 75% increase in member survey score; • Implemented and maintained new employee training; • Wrote copy for internal and external communications including website copy, videos, training evaluations, unemployment cases, signage, awards, and memos; • Managed internal awareness, company events, and incentives programs as needed by HR, Marketing or executive team. • Created new training process for continued education of the fitness, retail, spa, and member service departments resulting in 75% increase in member survey score; • Implemented and maintained new employee training; • Wrote copy for internal and external communications including website copy, videos, training evaluations, unemployment cases, signage, awards, and memos; • Managed internal awareness, company events, and incentives programs as needed by HR, Marketing or executive team.
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Fairmont Olympic Hotel
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United States
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Hospitality
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1 - 100 Employee
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Sales and Public Relations Intern
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Sep 2007 - Dec 2007
• Assisted the Public Relations Manager and Coordinator with all local and national media public relations; • Created press releases and signage for local promotion of hotel’s events. • Assisted the Public Relations Manager and Coordinator with all local and national media public relations; • Created press releases and signage for local promotion of hotel’s events.
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Education
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University of Washington
BA, Communication, SIS Minor